Product Marketing Manager, Axion Ray

• Experience: 4+ years in product marketing
• Excellent communication and strong writing skills with the ability to navigate conversations with and create materials for both technical and business stakeholders
• ROI mindset
• Customer centric
• Familiarity with customer engagement platforms, CX tools and community platforms
• Characteristics: energetic, ability to take ownership of work and delivery, collaborative,

Desirable

• As a Product Marketing Manager, you will own the strategic voice and storytelling for Axion, defining Axion’s value in the market, crafting compelling messaging, influencing product strategy through the use of data and insights, and translating technical capabilities into business impacts
• This is a highly cross-functional role. You will work alongside Product, Sales, Solutions and other marketing functions to tailor positioning, create enablement materials and build a pipeline of customer stories
• Craft compelling messaging that defines the value of Axion’s capabilities for our customers with a focus on ROI
• Partner with Solutions and Sales leadership on standardizing use-cases and best practices
• Create competitive positioning and battlecards
• Develop assets (videos, case studies, in-app guides, help center content) to help customers on-board and adopt capabilities
• Capture customer stories - turning them into videos, webinars, case studies
• Enable Sales, Solutions and Marketing with positioning, messaging, objection-handling guides and customer stories to drive revenue generation, customer activation and expansion
• Partner with Content Marketing on developing thought leadership content to engage prospects and customers (especially around customer success stories)
• Partner with Product, Sales and Demand to develop product-led discovery and growth loops
• Engage with Sales, Solutions and Ops to get feedback on messaging and revenue metrics to inform adjustments to product message based on customer insights and performance metrics