Growth Marketing Specialist, Platform.sh

• This is a role for a curious, hands-on marketer who thrives at the intersection of strategy, creativity, and analytics
• You combine analytical rigor with creative experimentation to uncover what drives performance, always aiming to improve conversions, efficiency, and ROI
• Campaign Management Expertise: You have hands-on experience running multi-channel paid campaigns (Google, LinkedIn, Reddit, and beyond) that drive measurable growth and impact
• Analytical Acumen: You’re comfortable diving into data to uncover insights, optimize performance, and clearly communicate results through KPIs and ROI metrics
• Creative Problem-Solving: You balance data with creativity, crafting compelling ad copy and experimenting with visuals, messaging, and formats to improve conversions
• Technical & Tool Proficiency: You’re skilled with Salesforce, Google Suite, Slack, ClickUp, Looker Studio, and familiar with ad platforms and analytics tools that power digital performance
• Cross-Functional Collaboration: You work seamlessly with Product Marketing, Sales, Advocacy, and Design, ensuring campaigns align with brand goals and customer needs
• Organization & Ownership: You manage multiple projects simultaneously with precision and accountability, taking ownership from ideation to execution and reporting
• Continuous Improvement Mindset: You stay curious about evolving trends, AI tools, and platform updates, always seeking smarter ways to drive results and scale impact
• Industry Familiarity: You understand the tech landscape, and ideally have experience marketing to developer audiences or within SaaS/PaaS environments
• We know that a great hire won’t meet every requirement that we’ve outlined. If you can see yourself elevating the team, we want to hear your story

Desirable

• As a Growth Marketing Specialist at Upsun, you play a key role in driving awareness, demand, and revenue growth through creative, data-driven digital marketing
• You’ll help inspire developers and IT leaders to discover Upsun’s cloud application platform by designing and optimizing campaigns that convert curiosity into engagement, and engagement into measurable results
• Reporting to the Growth Marketing Manager, you’ll collaborate closely with Product Marketing, Sales, Advocacy, and external partners to build and scale multi-channel campaigns
• You’ll test, learn, and adapt continuously, helping Upsun reach and resonate with a global audience of developers and technical decision-makers
• Campaign Strategy & Execution: Design and launch digital marketing campaigns across multiple ad platforms (Google, LinkedIn, X, YouTube, Reddit, Bing) to generate qualified pipeline and meet growth targets
• Creative Development & Testing: Create and iterate on campaign assets (including ad copy, landing pages, and visuals) with support from the design team. Plan and run A/B tests to optimize performance
• Data-Driven Optimization: Monitor, analyze, and refine campaigns based on ROI, conversion, and engagement metrics. Use insights to guide future strategy and continuously improve results
• Keyword Research & SEM: Conduct keyword research to identify trends, guide content creation, and improve search visibility and lead generation
• Customer Journey Evaluation: Assess the end-to-end user journey across touchpoints, identifying opportunities to increase conversions and reduce friction
• Lead Management: Own the lead handoff process to Sales, ensuring qualified prospects move efficiently through the funnel
• Cross-Functional Collaboration: Partner with internal teams and external agencies to align messaging, target audiences, and campaign goals
• Innovation & Experimentation: Stay ahead of platform updates, test new campaign types, and explore emerging tools or AI-driven optimizations to enhance Upsun’s marketing performance

• You can expect 4 interviews on Google Meet to follow the order below
• Should you successfully move through the entire process you will have the opportunity to meet with a variety of Upsunners
• 45 Minutes with Talent Acquisition
• 60 Minutes with Hiring Manager
• 60 Minutes with Team (IC's)
• 45 Minutes with Executive (VP, Growth Marketing)
• All roles require background checks