Senior Partner Marketing Manager, SugarCRM
$150-200k
Customer relationship management platform
Open for applications
Customer relationship management platform
501-1000 employees
Open for applications
$150-200k
501-1000 employees
Company mission
To help marketing, sales and customer service teams achieve high-definition customer experiences by providing the CRM platform that makes the hard things easier.
Role
Who you are
- The ideal candidate brings experience in B2B SaaS or enterprise software marketing, with a strong background in partner ecosystems
- Partner Marketing Experience - 10–12 years of experience in B2B SaaS or enterprise software marketing, with a strong background in partner ecosystems
- Strategic Thinking - Ability to translate business objectives into scalable partner marketing strategies
- Partner & Stakeholder Management - Strong relationship-building skills with internal teams and external partners at multiple levels
- Demand Generation Expertise - Proven success driving pipeline through integrated, multi-channel marketing programs
- Analytical Mindset - Data-driven decision-making with experience in marketing analytics and ROI measurement
- Execution Excellence - Highly organized with the ability to manage multiple complex programs simultaneously
- Communication Skills - Exceptional written and verbal communication, including executive-level presentations
- Collaboration & Influence - Ability to work cross-functionally and influence without direct authority
- Adaptability - Thrives in a fast-paced, high-growth SaaS environment
- We want you to learn new things in this role, and we encourage you to apply if your experience is close to what we’re looking for
What the job involves
- We are seeking a strategic and results-driven Senior Partner Marketing Manager to lead and scale our global partner marketing initiatives
- This role will be responsible for developing and executing joint marketing strategies with key partners to drive pipeline growth, partner engagement, and revenue impact
- Partner Marketing Strategy
- Develop and execute comprehensive partner marketing plans aligned with company growth objectives
- Identify high-impact co-marketing opportunities with strategic partners (e.g., ISVs, SIs, resellers)
- Align partner initiatives with product launches, campaigns, and regional priorities
- Pipeline & Demand Generation
- Drive joint demand generation programs with partners, including digital campaigns, events, webinars, and content syndication
- Track, measure, and optimize partner-sourced and partner-influenced pipeline
- Manage joint marketing budgets (MDF) and ensure ROI accountability
- Partner Enablement & Engagement
- Build scalable partner marketing toolkits, playbooks, and campaign-in-a-box assets
- Enable partners with messaging, positioning, and go-to-market resources
- Foster strong relationships with partner stakeholders to increase engagement and program adoption
- Cross-Functional Collaboration
- Work closely with Sales, Partner Alliances, Product Marketing, and Field Marketing teams to ensure alignment and execution
- Act as the marketing liaison for strategic partner accounts
- Analytics & Reporting
- Define KPIs and track performance of partner marketing programs
- Deliver regular reporting on pipeline contribution, campaign effectiveness, and partner ROI
- Brand & Messaging Alignment
- Ensure consistent brand representation across partner-led initiatives
- Collaborate on joint value propositions and messaging frameworks
Our take
Many leading CRM software require a lot of manual entry, but have little job-specific functionality, making tracking and interacting with potential and current customers time-consuming and inefficient. SugarCRM, which started as a project to elevate CRM with automation, has since grown into an AI-driven cloud product used by thousands of companies across the globe.
The Sugar Platform incorporates robust cloud structures and security, presents AI-powered predictions for customer trajectories and supports macro and micro customisation options. Importantly, its versatility and flexibility make it suitable for multiple teams across the CRM landscape.
Though it's far from the only CRM platform on the market, SugarCRM’s longevity as a company exemplifies its trusted status among businesses from many sectors. Ultimately, CRMs are a vital part of almost all industries, and Sugar’s established place in the market gives it plenty of scope for further success.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 8 rounds)
Jul 2019
$16m
LATE VC
Jan 2015
$3.6m
CONVERTIBLE
Total funding: $139.2m
Company benefits
- Excellent healthcare package for you and your family
- Savings and Investment – 401(k) match
- Unlimited Paid Time Off
- Paid Parental Leave
- Online Legal Services (Rocket Lawyer)
- Financial Planning Services (Origin)
- Discounted Pet Insurance (Embrace Pet Insurance)
- Corporate Benefit Program (Working Advantage). This benefit offers you exclusive travel and entertainment offers and special discounts that are not available to the general public
- Health and Wellness Reimbursement Program
- Travel Discounts
- Educational Resources - Career & Personal Development Program
- Employee Referral Bonus Program
- We are a merit-based company - many opportunities to learn, excel and grow your career!
Company HQ
Financial District, San Francisco, CA
Leadership
Clint Oram
(Co-Founder & Chief Strategy Officer)Previously Product Manager at Epiphany and Software Engineer at Hewlett Packard Enterprise.
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