Senior Analyst, SoundCloud
Campaign Management
$100-115k
Next-generation music entertainment ecosystem
Job no longer available
Next-generation music entertainment ecosystem
501-1000 employees
Job no longer available
$100-115k
501-1000 employees
Company mission
To empower artists and fans to connect and share through music.
Role
Who you are
- Minimum of 3 years of experience in performance marketing, with a focus on paid media campaigns
- Bachelor’s degree in a related field
- Strong analytical skills with expertise in Excel, Looker, and/or Power BI (a plus) with SQL capabilities
- Proficient experience with Google Analytics, DV360, CM360, or SA360 platforms
- Proven track record of trafficking, managing, and optimizing display and/or search campaigns
- Understanding of attribution models, SKAN data, and campaign measurement best practices
- Hands-on experience with ad trafficking, campaign optimization, and performance analysis
- Ability to develop and implement optimization strategies based on data insights
- Strong work ethic
- Curious and open mind
- Hands-on approach and being results driven
What the job involves
- Analyze campaign performance metrics (CTR, conversion rate, CPA, ROAS) and identify areas for optimization
- Develop and implement data-driven performance marketing campaigns across Google Ad Tech (DV360, SA360, CM360), app stores, and social media platforms
- Utilize A/B testing methodologies to continuously improve landing pages, ad copy, creative assets, and audience targeting
- Leverage expertise in attribution, SKAN, tracking tags, and deep linking to enhance campaign measurement and reporting
- Improve our data health through data audits and reviews
- Collaborate with cross-functional teams (design, content, analytics) to ensure campaign alignment with overall marketing objectives
- Manage relationships with external vendors, agencies, and media partners to optimize campaign execution and drive business results
- Generate comprehensive reports and presentations to effectively communicate campaign performance insights to stakeholders
- Maintain a strong understanding of bidding algorithms, audience targeting strategies, and various ad platforms
- Possess the ability to export and analyze performance data for audience and creative insights
- Demonstrate proficiency in querying BigQuery to leverage big data for campaign optimization
- Stay up-to-date with industry trends, emerging technologies, and best practices in performance marketing
Our take
Founded in 2007, SoundCloud recognised the need for an artist-first platform. The company set out with a clear mission: to empower independent artists by providing the tools and resources they need to grow and build their careers.
Today, SoundCloud boasts over 40M artists on its platform, far outpacing Spotify, which has 11M. As a result, SoundCloud is the largest audio discovery platform in a rapidly growing market. According to MIDiA Research, the independent artist market is poised for continued revenue growth in the coming years, further solidifying SoundCloud's place in the industry.
The company plans to scale its audience and expand its services through new offerings, such as the SoundCloud "roster". This tier system is designed to provide artists with significant creative and financial resources, along with market support, rivalling major record labels. While artists retain ownership of their copyrights, they will be represented by SoundCloud, further enhancing the platform's appeal to independent creators.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
3% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
Feb 2020
$75m
SERIES G
Aug 2017
$170m
SERIES F
Total funding: $468.2m
Company HQ
Mitte, Berlin, BE
Leadership
Eliah Seton
(CEO)Previously President at SoundCloud. Before joining the company, he worked as President of Independent Music and Creator Services at Warner Music Group and was the President of the Alternative Distribution Alliance.
Salary benchmarks
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