Paid Ads Specialist, Creative Fabrica

• 5–7 years of hands-on Google Paid Ads management
• Advanced knowledge of Google Ads Manager and Google Ads Editor
• Strong skills in Excel or Google Sheets for campaign analysis and ensuring accuracy in campaign setup
• Strong understanding of performance metrics, targets and KPIs, and how to optimise campaigns based on them
• Experience managing large-scale accounts with precision
• Exceptional attention to detail and accuracy
• Highly organised, structured approach to work
• Clear and concise written communication

Desirable

• We’re scaling fast, and one of our core acquisition channels is paid ads
• We’re looking for a focused, detail-driven Paid Ads Specialist to take full ownership of our Search campaigns across Google Ads and Bing Ads
• This is a hands-on execution role
• You’ll live inside Google/Bing Ads Manager and Google Ads Editor: structuring campaigns, scaling what works, cutting what doesn’t, keeping everything clean and organized
• You laser focused on what happens in the ad accounts, where we can expand & scale and are expected to act on performance data daily
• You'll grow Creative Fabrica’s acquisition channels through high-performance Google Search and Bing Search campaigns
• Monitor and optimize campaigns daily against CPA targets
• Build and maintain keyword clusters, campaigns, and ad groups with clean, scalable naming conventions
• Identify and prioritise new opportunities by analysing search terms, performance data, market trends and by developing a deep understanding of our users and the content on our platform
• Expand proven, high-performing keywords to new geos and closely related themes
• Match ads to relevant, high-quality landing pages, flag missing content, and suggest new landing page opportunities