Growth Marketing Specialist, Coverflex
€30-41k
+ Stock options
Employee compensation management
Open for applications
Employee compensation management
101-200 employees
Open for applications
€30-41k
+ Stock options
101-200 employees
Company mission
To improve the way companies compensate their people, making it more transparent, flexible and easier for everyone to make the most of what they get.
Role
Who you are
- You're fluent in Italian and in English
- You have 4+ years of relevant experience in a paid marketing, growth or demand-generation role, with a track record of achieving business objectives and improving performance
- You're an ace when it comes to hands-on campaign management (SEM, PPC, Paid Social, SEO) with expertise in at least one core channel (Google and Bing Ads, Facebook, LinkedIn)
- Revenue is your north-star metric: you're focused on driving new experiments and optimising the current ones to maintain fast growth
- You allocate budget across campaigns in the most cost-effective way
- You're an owner: you hold yourself accountable for building your strategy, executing the plan, reporting on performance and sharing learnings
- Moving fast and hacking, which translates into trying, failing, testing, and debugging the living shit out of our experiments while - most importantly - shipping fast!
- You are constantly on the lookout for a first-mover advantage on a channel, tactic, hack or growth opportunity that could drive new business
- You'll readily switch from analytics to get an answer to a hunch, to A/B testing copy and boost product features, to brainstorming new growth ideas
- You have a growth mindset with a test & learn approach to deliver strong results and fast insights
- You have a deep love for data-driven decisions with experience in running split tests, optimising funnels, and developing metrics
What the job involves
- Manage, optimize, and drive the number of companies purchasing Coverflex’s services through a PLG (Product-Led Growth) motion
- Plan, develop, and deploy targeted campaigns across multiple channels to drive the acquisition of new customers across Paid Search, Paid Social, Review Platforms, Organic Search and Lifecycle marketing. (Google Ads, Bing Ads, Facebook, LinkedIn, Capterra, Hubspot flows etc.)
- Build a robust optimisation and testing framework to improve campaign performance in terms of CAC and other Key Performance Indicators
- Establish strong relationship across engineering, product management and sales team(s)
- Develop a deep understanding of Coverflex’s target buyer and ideal customer profile, and build smart strategies and campaigns to engage this audience effectively
- Oversee end-to-end Growth Experiments design, build, QA, and release
- Support weekly and monthly reporting of channel metrics, goals, and other KPIs
- Contribute to other teams initiatives (Brand, Product Marketing, etc.) while overseeing end-to-end collaborative experiments
Application process
- CV Screening
- Interview with Marketing Hiring Manager
- Interview with People
- Case study
- Interview with Marketing Management + CMO
- Final interview with CEO
Our take
The workplace is undergoing a revolution, both in culture and technology, but where some aspects race ahead, the way employee compensation is managed has remained much the same – with non-flexible, one-size-fits-all packages the norm. Coverflex supplies a compensation management solution for employers to reduce costs, whilst supercharging benefits for their teams.
Coverflex, founded in 2019, allows companies to manage all parts of their packages beyond salary – including discounts, insurance, & meal allowance – by consolidating everything within one platform. This enables money and time to be saved, at the same time as offering visibility to staff, who have access to a VISA card and mobile application.
Thousands of companies, including notable names like PwC, already make use of Coverflex’s solution. The company has raised substantial funding to finance international rollout, and hire additional talent into teams across the business.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (2 rounds)
Feb 2023
$17.2m
SERIES A
Apr 2021
$5.8m
SEED
Total funding: $23m
Company benefits
- 👩🏻‍💻 Fully Remote + €1000 Remote Work budget
- 🖥️ Workstation + €500 Onboarding budget
- 👩‍⚕️ Premium Health Insurance
- 🌴 25+3 days paid time off
- 📚 €1000 Personal Growth budget
Company HQ
Braga, Braga
Leadership
Nuno Pinto
(Co-Founder & CBO)Founder and former CEO of Kide Fashion. Co-founded Nortal Seguros and APSI. Previous experience in Claims and Quality.
Miguel Santo Amaro
(Co-Founder & CEO)Partner at Shilling. Co-founded StudentFinance and UniPlaces. Former Entrepreneur In Residence.
Luis Rocha
(Co-Founder & CMO)Founded Shilling. Former CMO at Indie Campers, at Musement, and at Uniplaces. Co-founded TryMyKitchen.
Rui Carvalho
(Co-Founder & COO)Former Head of Operations for Iberia at Circ. Previously VP of Operations at Unbabel. Experience as a Manager and Consultant.
Tiago Fernandes
(Co-Founder & CTO)Previoulsy Senior Software Architect at ITSector. Co-Founder and former CTO of Bitmaker Software, and former Technical Director at Armis.
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