Senior Enterprise Digital Strategy Manager, Coursera

• 5+ years of experience owning enterprise marketing goals and strategy and cost-efficient management of marketing budgets using paid media platforms (Google ads, LinkedIn)
• 3+ years of experience using data visualization tools, Excel, SQL or other data analytics tools to analyze campaign performance
• Demonstrated history developing paid media strategies and collaborating with Growth Marketing, Data Science, SEO (organic search), and organic social
• Demonstrated history partnering with product marketing, brand or creative teams to formulate or optimize campaign messaging

Desirable

• The Marketing & Communications team is responsible for connecting the world to lifelong transformative learning. They also work to shape public conversations on the future of education and work
• The team is segmented into four areas of focus: Consumer Marketing, Enterprise Marketing, Brand & Creative, and Communications. The team is currently focused on expanding the reach of Coursera’s brand and bringing new learners to the site, connecting students to degree programs, attracting new enterprise customers, including businesses, governments, and campuses, and creating a marketing system that nurtures learners throughout their professional lives
• As a Sr. Enterprise Digital Strategy Manager, you will serve as a strategic lead, shaping and scaling Coursera’s global marketing strategy for our B2B segments. This includes developing and evolving paid media strategies to drive pipeline growth across Coursera for Business, Government, and Campus
• You will bring deep expertise in enterprise digital marketing strategies defining the target audiences, messaging & positioning, creative while working with growth marketing to define the right mix of paid channels (search, social, display, and emerging formats) aligned with complex B2B buyer journeys (full funnel) and campaign goals (e.g., awareness, engagement, consideration, purchase, renewal, etc.)
• This role emphasizes strategic planning over day-to-day campaign execution. The ideal candidate is a seasoned paid media strategist who can translate complex business goals into thoughtful, data-driven paid media strategies that deliver measurable results
• You will work closely with global campaign managers, regional marketers, vertical leads, ABM, data science, paid media, and external agencies to ensure paid media is integrated into campaign planning, targeted to high-priority accounts, and optimized for enterprise success metrics
• Lead the digital strategy and collaborate to execute paid media programs to support Coursera’s global enterprise business segments (B2B), including Coursera for Business, Government, and Campus
• Build and execute digital programs including paid media, display, content syndication, publisher placement, and influencer campaigns that target buyers where they are in the buyer journey
• Work with the digital team to optimize campaign messaging and assets for paid channels and website to improve CTR, conversion, and cost efficiency
• Test and scale new digital opportunities working with growth marketing, refining the channel mix to support awareness, lead generation, pipeline velocity and account engagement across the funnel
• Report and analyze campaign performance weekly and monthly; develop insights and present quarterly business reviews. Identify the highest-impact testing opportunities
• Collaborate with Data Science, Paid Media, Brand, Data Engineering, Finance, and Product to to understand LTV/CAC rates and ensure incremental ROI-positive performance
• Maintain and share global best practices for enterprise digital strategy and execution; enable regional teams to adapt programs to local needs while staying aligned to global objectives, brand guidelines and enterprise messaging/positioning