Digital Marketing Manager, MeridianLink
$70-110.3k
Digital lending platform for every financial institution
Be an early applicant
Digital lending platform for every financial institution
501-1000 employees
Be an early applicant
$70-110.3k
501-1000 employees
Company mission
To be the most trusted financial services technology platform.
Role
Who you are
- The ideal candidate is data-driven, eager to learn, and comfortable working cross-functionally to support pipeline growth
- 2–4 years of experience in B2B digital marketing, paid media, or demand generation
- Bachelor’s degree in Marketing, Business, Communications, or a related field
- Hands-on experience with LinkedIn Ads and at least one additional paid platform (Google Ads, Meta, or programmatic)
- Familiarity with ABM platforms such as 6sense (or similar)
- Experience working with budgets, performance metrics, and campaign reporting
- Strong analytical skills and comfort working with data and dashboards
- Exposure to marketing automation and CRM platforms such as HubSpot and Salesforce
- Detail-oriented with strong organizational and time management skills
- Ability to balance learning strategy with hands-on execution in a fast-paced environment
- Clear written and verbal communication skills
What the job involves
- MeridianLink is seeking a Digital Marketing Manager to support the execution and optimization of paid digital programs across our B2B Mortgage and Consumer segments
- This role sits on the Demand Generation team and focuses both on strategy and hands-on campaign management, performance optimization, and reporting across core paid channels
- Execute and optimize paid media campaigns across search, social, display, and ABM platforms to support demand and pipeline goals
- Develop and execute segmentation strategies, including account-based marketing programs (e.g., 6sense or similar tools)
- Manage day-to-day campaign setup, optimization, and performance monitoring across platforms such as Google, LinkedIn, Meta, YouTube and Display (e.g. 6Sense)
- Plan, forecast, and manage budget allocation and pacing to ensure efficient spending
- Inform channel mix decisions and develop paid media strategy to maximize pipeline and ROI
- Test and evaluate new channels, formats, and tactics to improve efficiency and results
- Partner with Campaign Managers, Product Marketing, Creative, SEO/Web, and Marketing Operations to ensure paid media aligns with campaign objectives
- Manage relationships with industry publications and media partners, owning sponsorship strategy, negotiating placements, and reporting performance
- Analyze and report on campaign performance, sharing clear insights and optimization recommendations
- Establish and maintain accurate conversion tracking and attribution across paid platforms (LinkedIn, Google, 6sense) in partnership with Marketing Operations
Our take
MeridianLink provides modern software platforms for financial institutions and consumer reporting agencies. Specifically, it powers digital lending and account opening for the former and data verifications for the latter.
The company has been trusted for over 20 years and has remained adaptable and open to change with the industry, such as its recent addition of engagement features that offer new ways to help financial services drive growth, reach target audiences and adjust campaigns to meet business and customer needs. It has therefore maintained a number of impressive customers, from BankPlus and American United to FirstBank and TwinStar.
Building on this track record, MeridianLink was recently acquired by Centerbridge Partners, marking an important step forward. Going private in this $2B deal gives the company flexibility to accelerate innovation, expandi ts platform, and leverage AI and data more effectively. With Centerbridge's support, MeridianLink is in a good position to strengthen its competitive edge and continue helping financial institutions grow in a rapidly evolving market.
Freddie
Company Specialist at Welcome to the Jungle
Insights
1% employee growth in 12 months
Company
Company HQ
Irvine Technology Center, Irvine, CA
Leadership
Larry Katz
(CEO, President & Board Director)Larry joined MeridianLink in 2023 as CFO and became CEO in 2025.
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