Field Marketing Manager, Talon.One
North America
Marketing promotion software company
Be an early applicant
Marketing promotion software company
201-500 employees
Be an early applicant
201-500 employees
Company mission
To streamline the process for brands to run and scale their incentive campaigns.
Role
Who you are
- 3-5 years in field marketing/events in B2B SaaS, MarTech preferred
- Experience with digital marketing, event coordination and CRM tools (e.g. Hubspot, Salesforce, Splash, Zoom webinars)
- Strong budgeting, contract management, and project management experience
- Prior exposure to large-scale in-person U.S. events (trade shows, conferences)
- Detailed experience working with Business Development and Sales teams and an ability to operate semi-autonomously on decision making with these team
- Experience with direct mail, experiential marketing, webinars
- Proficiency in Google Workspace, Asana, and Salesforce
- Self-starter with strong collaboration skills and a proactive approach
- Detail-oriented and solution-focused, with a creative mindset and the ability to stay calm under pressure
- Excellent and professional communicator both in verbal and written form, comfortable working cross-functionally and managing multiple priorities
- Experience/comfort working with HQs based in Europe
What the job involves
- As the first Field Marketing Manager in the US, you'll lead US field marketing initiatives, focusing on driving net-new logo acquisition across enterprise and high-value mid-market segments
- Acting as the essential bridge between US field operations and marketing, you'll be the go-to regional expert guiding our market presence and growth strategies and adapting EMEA event concepts for North America e.g. INCENTIVIZE. As a versatile 360° marketer, you'll deeply understand key verticals and segments to orchestrate impactful events, digital campaigns, and community activations
- You will collaborate daily with Talon.One’s Berlin based marketing team, and report into the Field Marketing Lead. In addition to that, you’ll collaborate closely and regularly with Talon.One’s 40+ US based colleagues incl. sales and partnerships team
- End-to-end execution of major industry conferences e.g Shoptalk and NRF
- Identify emerging conferences for marketing, business, and technical professionals within the loyalty & promotions space
- Support US media buying strategy, thought leadership activities, webinars & podcasts
- Drive cohesive marketing strategy and brand presence across US channels and activities
- Serve as the primary Marketing representative and expert in the US region
- Act as the bridge between field operations and marketing initiatives
- Offer US market insights to inform brand awareness activations, content themes and strategic direction for US
- Collaborate with Partner Marketing and Partner managers to maximize ecosystem opportunities
- Partner with customer marketing on US-owned events and success story amplification
- Support strategic account programs and align marketing initiatives with sales objectives
Our take
Paradoxical to its mission statement of creating developer-free promotion tools for companies, Talon.one was actually founded by several software developers. Boosted by a hard-hitting client list that includes Mercedes, Delivery Hero, and Adidas, Talon.one initiates and automates loyalty programs, discount campaigns and coupon offers for product-oriented businesses.
In 2022, Talon.one partnered with Big Commerce to offer promotion engine features to Jimmy Brings, an Australian alcohol delivery company. This collaboration with Big Commerce, alongside other companies involved in the project, highlights Talon.one's integration capabilities. It demonstrates the flexibility of Talon.one as it collaborated effectively with various software companies, showcasing its extensive potential in promotion tools.
Talon.one has a varied product service that includes coupon, referral, gift card, and loyalty software as well as product bundles and wallet solutions. It’s this variety that makes them such good partners on larger promotion strategies, as long as the quality remains rounded across all its products.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (1 round)
Dec 2018
$3.1m
SERIES A
Total funding: $3.1m
Company values
- Honesty & Respect: Communication is key, and we promote open collaboration and discussions to accomplish our goals as a team
- Ownership & Empowerment: We take ownership of our actions and results, and everyone is empowered to promote change and push us forward
- Teamwork: We're most successful when we prioritise collaboration, trust and teamwork over individual mindset
- Knowledge & Growth: We grow by staying curious and willing to experiment. We also know that making mistakes is part of the learning process
- Lead by example: We inspire and guide others through our behaviours and actions, and encourage transparency at all levels
- Empathy: With a focus on empathy and open communication, we foster an environment where employees feel safe and respected
Company HQ
Kreuzberg, Berlin, Germany
Articles
Leadership
Christoph Gerber
(CEO)Currently Shareholder at adjust.com, AirHelp and Customer Alliance.
Sebastian Haas
(COO)Previously Founder of RapidApe, Marketing Consultant at Team Europe Ventures, and CMO at Surprise Internet GmbH.
Salary benchmarks
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