Paid Marketing Manager, Nym

• Professional experience working in the privacy industry is preferred: VPN’s, Cyber, Network Security etc or for a company with a great PPC performance
• 3+ years of advanced experience in managing PPC platforms such as Google Ads and Bing
• Profound understanding of digital marketing metrics and the relationships between them
• Exceptional knowledge of conversion setups, tracking configurations, and data analysis in GA4, including advanced filtering and explorations
• Proficiency in Google Spreadsheets, using advanced formulas and pivot tables
• Excellent communication skills in English, both spoken and written
• Demonstrated capability to work independently, as part of a team, and in leading cross-functional projects
• Proven track record of managing large-scale, complex, and global PPC campaigns
• Strong interpersonal skills, with experience liaising with key vendors and stakeholders

Desirable

• Nym is launching its flagship B2C product, NymVPN, and seeks a dynamic Senior PPC Specialist to lead our paid marketing initiatives
• This role is key to establishing Nym as a leader in privacy solutions, focusing on innovative campaign strategies and effective customer acquisition
• As the Senior PPC Specialist, you will be instrumental in creating, planning, and executing PPC campaigns that drive engagement and sales
• You will work autonomously yet collaboratively within the marketing department to ensure the scalability and effectiveness of our digital marketing efforts
• Autonomously plan and forecast PPC activities, ensuring alignment with Nym’s business objectives
• Ensure the highest quality of campaign setups and promotional materials, maintaining rigorous standards of data integrity
• Oversee multi-team projects, designing and executing sophisticated PPC campaign logic
• Prioritize tasks proactively, ensuring timely alignment on deadlines and deliverables, while also providing guidance to junior team members
• Monitor daily performance across all campaigns using tools such as Google Analytics, Looker, and platform-specific interfaces
• Deliver clear, impactful reporting on campaign metrics regularly and on-demand, tailoring analysis and presentations to meet stakeholder needs
• Keep abreast of the latest PPC and marketing trends, applying them to our strategies and sharing knowledge with the team to foster continuous improvement