Sales Enablement Lead, Shotgun
Global
Ticketing solution for live music
Be an early applicant
Ticketing solution for live music
21-100 employees
Be an early applicant
21-100 employees
Company mission
To build the infrastructure that enables live music to thrive.
Role
Who you are
- 4+ years of experience in Consulting or in Sales Ops/ Enablement within fast-scaling or marketplace environments
- Highly organized, autonomous, and structured, with a track record of lifting blockers, moving projects forward and having measurable impact
- Strong communicator - can translate strategy into simple, teachable frameworks
- Comfortable balancing high-level strategy with operational execution
- Self-starter with a capacity to proactively fill your own roadmap
- Analytical mindset - you're comfortable with HubSpot or other CRM, and you are not afraid to run your own data analyses (Excel-based)
- Fluent in English and French; Portuguese is a plus
- Note to women and underrepresented groups: We value diversity because it’s essential for creativity and healthy growth. If you don’t meet 100% of the requirements but are excited by this role, please apply
What the job involves
- Empower Shotgun’s sales teams to perform at their best by bridging strategy, tools, and execution
- You’ll act as a force multiplier for the VP Sales, turning sales strategy into tangible field impact through trainings, playbooks, dashboards, performance rituals, and consistent process adoption across markets
- This role partners closely with RevOps to ensure tools, data, and processes are not only built, but actually adopted and effective in the field
- Enabling the Sales Strategy across tools, systems, and resource-mapping
- Support the VP Sales in enabling our Sales strategy
- Contribute to target-setting and incentive design discussions, in partnership with Sales leadership and RevOps
- Own resource planning for the Sales teams
- Build, own and maintain clear, actionable playbooks (by market, vertical, and role)
- Structure and continuously improve sales frameworks (prospecting, pitch, objection handling, closing, renewals, contract management...)
- Own complex Key Accounts sales processes with appropriate pitches & analyses
- Own the internal “Sales Playbook” and onboarding content
- Design and run training sessions, QBR enablement, and refreshers
- Review critical sales-generated data for steering committees
- Monitor & analyze AE/ SDR performance trends; identify blockers; propose data-driven solutions
- Partner with RevOps to ensure CRM dashboards and reporting are actionable, not just accurate, and cross-functionally with Marketing & Product on GTM readiness
- Lead onboarding for new sales hires, ensuring fast ramp-up and role clarity
- Build templates, guides, and enablement packs to keep teams aligned and autonomous
- Ensure playbooks, CRM usage, and rituals are applied consistently
- Act as the sales team’s internal coach for process and performance best practices
- Liaise with the CRM/ RevOps team to brief business needs, QA dashboards, and escalate blockers
- You’ll Succeed If:
- Sales teams actually use the playbooks, tools, and processes you put in place
- Pipeline, forecast, and deal reviews become shorter, clearer, and more reliable
- Managers and ICs spend less time debating rules and more time executing deals
- Exceptions decrease over time because standards are understood and applied
- You can point to measurable improvements in ramp-up time, win-rate, or forecast accuracy
- Key Impact Metrics:
- Training adoption rate / completion
- CRM data hygiene & process compliance
- Win-rate improvement post-training
- Sales playbook usage & update frequency
- Ramp-up time for new hires ↓
Application process
- An initial screening and hiring manager interview
- A practical case and discussion with a small panel
- A dedicated sales-facing interview
- A final cross-functional interview
Our take
If you're organising an event, there's no shortage of ticket companies offering to manage booking and boost sales. However, the industry overall is somewhat outdated, with complicated interfaces putting off both organisers and customers. Founded in 2014, Shotgun is an attempt to redress this with intuitive software and a ticketing marketplace that meets the changing needs of modern event organisers and their fans.
Competing against larger players such as Dice and Resident Advisor, Shotgun stands out with its laser focus on the 18-25 year old event-going market. Catering to a crowd used to on-demand music services with expectations of lower costs and more exciting shows (research shows younger event-goers are far more likely to leave early if they're unhappy), Shotgun has invested heavily in social features and its mobile app experience to keep fans engaged.
So far, it has experienced success - it quickly gained several hundred organisers in about 30 cities for its platform and it is continuing to grow, with over 100,000 regular users of its app. As other ticketing services struggle to capture the younger party crowd, Shotgun has an early lead in this space that it should be able to continue to build on.
Steph
Company Specialist at Welcome to the Jungle
Company
Funding (last 2 of 3 rounds)
Jun 2022
$5.9m
SERIES A
Feb 2020
$2.4m
SEED
Total funding: $9.4m
Company benefits
- Team Off-site and team moments: We organise a lot of team moments at Shotgun, because the team is precious to us
- International Collaboration: Work with teams in France, the US, Brazil, and Portugal
- Perks of the Industry: Access to live music events and the excitement of shaping its future
- Flexibility: A hybrid work environment that supports remote and on-site work
Company HQ
Folie-Méricourt, Paris, France
Leadership
Lucas Gerard
(Co-Founder & CTO)Previously the co-founder & CTO of YesPark. Before that, they were the Head of Technical Development at Ikky.
Romain Dugier
(Co-Founder)Previously a Marketing Assistant for Eurocopter and Chateau La Coste.
Tristan Le Corre
(Co-Founder)Before co-founding Shotgun they were a VC at Science in Santa Monica. Prior to that, they held roles at PAI Partners, Société Générale and PwC.
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