Director of Product Marketing, ControlUp
Digital employee experience management platform
Be an early applicant
Digital employee experience management platform
201-500 employees
Be an early applicant
201-500 employees
Company mission
To deliver frustration-free digital experiences that unlock seamless productivity.
Role
Who you are
- This role is ideal for a hands-on leader who thrives on both strategy and execution, enjoys managing and developing people, and is ready to scale a function with high visibility and impact
- 8+ years of product marketing experience, with at least 3 years in a leadership or people management role
- Proven success leading product marketing in enterprise software; experience in End-User Computing (Citrix, VMware Horizon, Microsoft AVD) or Unified Endpoint Management (UEM) is strongly preferred
- Ability to craft differentiated positioning and messaging and translate complex technical concepts into compelling business value
- Experience building GTM strategies and scaling a product marketing function
- Strong leadership, mentoring, and cross-functional collaboration skills
- Excellent written and oral communication skills, with the ability to create and deliver persuasive presentations
- Bachelor’s degree in Business, Marketing, Computer Science, Engineering, or a related field (or equivalent experience)
- Bonus points for hands-on experience with video, design, or storytelling through multimedia
What the job involves
- We are seeking a Director of Product Marketing to lead our Product Marketing function and report directly to the SVP of Marketing
- In this role, you will manage a small but mighty team and oversee the full scope of product marketing—from positioning and messaging to go-to-market (GTM) execution and sales enablement
- You’ll be responsible for establishing a compelling voice for ControlUp in the market, driving thought leadership, shaping how our solutions are understood, and ensuring sales has the content, tools, and training to succeed
- As the leader of this function, you’ll collaborate closely with product management, field sales, and the broader marketing organization to define strategies, create impactful assets, and ensure ControlUp is consistently and effectively positioned against competitors
- Lead and Manage the Product Marketing Function – Manage, mentor, and grow a team of product marketers, while driving cross-functional alignment with product, sales, and marketing leadership
- Own Positioning and Messaging – Define and refine ControlUp’s positioning and messaging to differentiate our DEX solutions and align with key personas across the buyer’s journey
- Drive GTM Strategy – Build and execute go-to-market strategies for product launches, solution campaigns, and sales plays that drive pipeline and revenue
- Sales Enablement – Partner with sales leadership to equip the field with tools, training, and content to effectively communicate our value proposition and close deals
- Content Leadership – Oversee the creation of impactful assets—presentations, case studies, eBooks, videos, demos—that educate, engage, and inspire both technical and business audiences
- Market & Competitive Intelligence – Lead efforts to analyze market trends, customer needs, and competitive dynamics. Translate insights into actionable strategies for product and sales teams
- Thought Leadership & Evangelism – Represent ControlUp at industry events, webinars, and customer meetings, articulating our vision and reinforcing our position as the DEX market leader
- Collaboration Across Teams – Work closely with product management, engineering, and field marketing to ensure alignment between product capabilities, messaging, and market needs
- Drive regular engagement with Analysts - Provide regular updates on product and messaging to Analysts such as Gartner on company, product and market updates
Our take
ControlUp simplifies the management and optimization of user experience for enterprises with a distributed workforce. By enabling IT teams to monitor and troubleshoot the performance of all devices - whether in-house or remote - it ensures seamless operations across the network.
Though ControlUp has been evolving since 2008, the company has recently seen impressive growth and is on track for Unicorn Status. High-profile clients such as Sanofi, T-Mobile, Verizon, Virgin Money, Exxon Mobil, and Next are among key customers. This surge in success has closely aligned with the rise of hybrid and remote work models, which are expected to remain prevalent in the coming years.
ControlUp's growth is further fueled by its recognition as the Leading Digital Employee Experience (DEX) solution in the 2024-25 End User Computing State of the Union Report. Praised for its time visibility and automated remediation, ControlUp is set to continue expanding as demand for comprehensive DEX solutions grows.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
5% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Nov 2021
$100m
SERIES D
Nov 2020
$27m
SERIES C
Total funding: $141.9m
Company benefits
- Medical, Dental and Vision: Health benefits begin on the first day as a team member. We offer several plans to choose from to fit your individual or family needs. ControlUl will pay a portion of your monthly cost
- Flexible Time Off: We offer a generous flexible time off policy. In addition, employees receive six paid sick days. ControlUp closes for 10 company paid holidays (varies per year)
- 401k Retirement Benefits: For every dollar you contribute up to 4% of your compensation, ControlUp will contribute 50 cents per dollar. No long waiting periods to receive this benefit - enroll after your first paycheck
- Employee Stock Options: Employee Stock Option plans (ESOP) are offered to all employees after 90 days of employment
- Life Insurance and Voluntary Benefits: 100% company-paid $100K life insurance policy. Also, we offer voluntary benefits such as short and long term disability, supplemental insurance, and AD&D
- Hybrid Work: Enjoy working from one of our four offices around the globe or from the comfort of your home
- Professional Growth: We entrust our team members to carve out their path at ControlUp. There are no limits to the opportunities and growth at ControlUp
- Company Trips and Events: We host several company events and activities (virtual and in person) every year. Additionally, ControlUp hosts an annual, all-expenses paid company trip
- Dog Friendly: Work alongside your furry friends to create a more relaxed and homey work environment
Company HQ
Financial District, San Francisco, CA
Leadership
Yoni Avital
(Co-Founder & COO)Before co-founding ControlUp, they spent six years working in Social Behavior Change (SBC) for Commart Technologies in Israel.
Jed Ayres
(CEO)Joined ControlUp in 2023 as CEO. Prior to that, they were the CEO of IGEL Technology.
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