Senior Content Writer, Insider
More information about location
Growth marketing management platform
Open for applications
Growth marketing management platform
1001+ employees
Open for applications
More information about location
1001+ employees
Company mission
To help marketers deepen brand love with individualized customer experiences.
Role
Who you are
- Bachelor’s degree, preferably in journalism, communications, English or related field or equivalent experience
- Minimum of three years professional experience required in developing marketing and sales content effective at driving awareness and generating leads
- Exhibits an understanding of content creation in the B2B Martech space
- Experience applying content strategy, channel strategy and demand funnel to create different types of consistent, engaging marketing content and communications effective at driving awareness, lead generation and lead nurturing
- Demonstrated ability to self-manage work, prioritizing and quickly flexing to create, adapt and optimize a collection of high-quality content for primarily digital consumption for various audiences, purposes, and media
- Experience with SEO strategy and application to content development
- Strong written communication skills adept at embracing brand voice and tone, maintaining audience focus, and deploying consistently in writing
- Able to distil verbose or technical content into a concise message
- Exhibits consistent quality control in work
- Experience with web publishing, content marketing platforms, and content management systems, such as WordPress
What the job involves
- The Senior B2B Marketing Writer will create audience-centric, data-driven, marketing and sales enablement content that engages audiences and drives results
- Reporting to the VP of Content Marketing, the Marketing Writer will create clear and compelling content aligned with messaging frameworks and channel strategies to capture the value of the Insider platform and the transformational impact it has on brands and customers worldwide
- Use audience, channel, and performance data to create on-brand marketing content aligned to channel strategy and buyer stage
- Write/edit web copy & landing pages, articles, blogs, emails, case studies, social media content, sales enablement, how-to guides, tip sheets, infographics, scripts, video scripts, and ads
- Oversee the full content lifecycle from ideation, planning, and development through web publication, distribution, maintenance, and analysis
- Collaborate with demand gen and digital marketers to conduct persona research, draft and edit content for use across multiple platforms
- Partner with regional/country marketers and VP of Content to segment SMEs to create and deliver original content optimized for a variety of audiences/channels
- Ensure content consistency in terms of style, quality, and tone across channels
Our take
There are many companies in the marketing industry claiming that they provide multichannel digital marketing tools. In most cases customer data sits in silos, thus those companies are unable to provide clients with multichannel tools that maximize their marketing ROI. Insider is setting out to change this by using AI to connect customer data across channels and systems, improving the customer engagement experience for its clients as well as their customers.
Unlike its larger competitors in this space such as Salesforce, Insider's AI-based technology is able to integrate data from a wide range of marketing channels both online and offline. This allows its clients to better coordinate marketing campaigns across different channels and make more acurate predictions about customer behaviour.
Insider counts over 1200+ leading brands among its clients, including L'Oreal, Virgin, Santander, Singapore Airlines, Samsung and IKEA and has enjoyed substantial funding rounds. The unicorn company has focused on accelerating its growth through strategic mergers and acquisitions (recently acquiring MindBehind) while expanding its partnerships.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 8 rounds)
Nov 2024
$500m
SERIES E
May 2023
$105m
GROWTH EQUITY VC
Total funding: $772.1m
Company benefits
- You’ll have access to Udemy’s business plan
- Paid Spotify account subscription
- You’ll have the opportunity to share your skills and even deliver trainings and workshops if you wish
- Work from home
- Cell phone coverage, internet access, and contribution toward your wellness
Company values
- Lifelong learners - We inspire each other to learn and grow. Together, we’re building a progressive culture for our best work.
- Fearless achievers - We’re radically challenging the status quo. We believe great things never come from hiding in our comfort zones.
- Sincere people - We’re invested in ourselves and each other. We listen, share, and work together to build strong communities everywhere.
Company HQ
Soho, London, UK
Articles
Leadership
Arda Koterin
(Chief Customer Officer)Studied Economics and Management at The London School of Economics and Political Science (LSE). Previously Account Representative at Procter & Gamble and Marketing Associate at Colgate Palmolive.
Hande Cilingir
(CEO)Studied Economics & Management at London School of Economics and Political Science. Previously Europe Region Director at Torlin Chemicals and Marketing Manager at Starmall.
Mehmet Sinan Toktay
(CTO)Studied Computer Engineering at Istanbul Technical University. Previously Oracle Technical Consultant at Natica IT Consulting.
Muharrem Derinkök
(CPO)Previously Business Intelligence Analyst at Turkcell, VHDL Developer at Techneon, and Research and Development Project Engineer at Eclipse Information Technologies.
Okan Yedibela
(Senior Software Architect)Studied Computer Programming at Kadir Has University, and then became a PHP Developer at Rocket Internet Turkey & MENA.
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