Senior Paid Social Media Marketing Specialist, Tipalti

Salary not provided

+ Stock Options

Adobe Creative Suite

Google Analytics

Hubspot

Wordpress

Marketo

Canva

Facebook Ads

Mid and Senior level

Toronto

More information about location

3 days a week in office

Payments & procurement automation

Open for applications

Payments & procurement automation

1001+ employees

B2BPaymentsSaaSAccountingAutomationProcurement

Open for applications

Salary not provided

+ Stock Options

Adobe Creative Suite

Google Analytics

Hubspot

Wordpress

Marketo

Canva

Facebook Ads

Mid and Senior level

Toronto

More information about location

3 days a week in office

1001+ employees

B2BPaymentsSaaSAccountingAutomationProcurement

Company mission

To liberate and elevate finance teams so they can make true strategic impact, by automating and optimizing global finance operations while eliminating risk.

Job

Company

Role

Who you are

Experience: Up to five years of marketing experience with two years in B2B paid social media management, focusing on platforms such as LinkedIn. Experience with Reddit, META, X, and YouTube is a plus
Technical & Creative Skills: Proficiency with paid social media tools and ad managers (e.g., Facebook Ads Manager, LinkedIn Campaign Manager, Google Analytics). Experience with Canva or Adobe Creative Suite, Marketo or HubSpot is a plus
Strategic Collaboration: Strong understanding of multi-stage buyer journeys and lifecycle asset alignment, particularly in an inbound marketing context
Analytical Skills: Ability to interpret data and make data-driven decisions to optimize performance and achieve campaign goals
Project Management: Skilled in managing multiple campaigns, budgets, and priorities with strong attention to detail
Communication: Excellent written and verbal communication skills for collaboration and reporting to stakeholders
Additional Skills (Preferred): Experience with WordPress and relevant certifications (LinkedIn Ads, Facebook Blueprint, etc.)

What the job involves

Tipalti is seeking a seasoned Senior Paid Social Media Marketing Specialist to join our global Digital Marketing team
This role will play a key part in driving B2B demand generation, enhancing nurture programs, and advancing Account-Based Marketing (ABM) initiatives across paid social platforms, primarily META and LinkedIn but could include emerging platforms as well
You will develop, execute, and optimize strategic paid social campaigns aligned with our business goals, utilizing an inbound marketing approach to deliver meaningful engagement and ROI
Develop and implement robust paid social media strategies across META, LinkedIn, and other B2B social platforms to drive lead generation, nurture engagement, and support ABM efforts
Collaborate closely with cross-functional teams, including Content, Demand Generation, and product marketing, to align campaigns with messaging, business goals, and lifecycle assets across the buyer's journey
Identify and refine audience segments, implementing targeting strategies to improve reach and engagement within paid social channels
Continuously monitor, optimize, and adjust campaigns based on KPIs, focusing on metrics such as CPL, CPA, and ROAS for demand generation
Conduct A/B testing on creative, messaging, and targeting to enhance campaign performance and conversion rates
Analyze and report on campaign performance, drawing data-driven insights to inform ongoing strategy and optimizations
Manage paid social media budgets, focusing on maximizing ROI and achieving efficient spending through optimal bidding strategies
Partner with designers and copywriters to develop conversion-focused, engaging ad creatives
Stay current with industry trends, platform changes, and emerging B2B paid social channels to implement best practices
Share insights and knowledge of platform updates and optimization techniques across internal teams to promote continuous improvement

Our take

Digital finance innovations across the last decade have dramatically changed how financial operations are conducted, with businesses managing their payables workloads digitally. Despite such innovations, such workflows are still conducted manually, leading to time-consuming, repetitive, and inefficient workflows.

Tipalti provides a global payments, accounts payable, and purchase order automation platform, offering tools for each area to reduce manual workflows and optimize operations. The platform’s functionalities are designed to be flexible for the scaling of growing businesses, helping to optimize financial visibility, efficiency, and control without the need for business infrastructure changes.

Whilst individual platforms exist for global payments, accounts payable, and purchase order management, Tipalti has recognized that businesses do not want to juggle fragmented software solutions inefficiently. The company aims to free up financial departments’ time without compromising their software stack and workflows through its end-to-end payment automation solutions.

Kirsty

Company Specialist at Welcome to the Jungle

Insights

Top investors

-3% employee growth in 12 months

Glassdoor (3.9)

Trustpilot (3.5)

Company

Funding (last 2 of 8 rounds)

May 2023

$150m

GROWTH EQUITY VC

Dec 2021

$270m

SERIES F

Total funding: $766m

Company benefits

A thriving team and business
Career-building opportunities
Politics-free culture
Focused on success
Great benefits

Company HQ

Town Center, Foster City, CA

Leadership

Chen Amit

(Founder & CEO)

General Manager of ECI Telecom from 1998 to 2000. Experience as CEO of Atrica.

Salary benchmarks

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