Global Director of Growth Marketing, Spotify
Spotify Advertising
$203.1-290.2k
+ Equity
Commercial music streaming service
Be an early applicant
Commercial music streaming service
1001+ employees
Be an early applicant
$203.1-290.2k
+ Equity
1001+ employees
Company mission
To unlock the potential of human creativity—by giving a million creative artists the opportunity to live off their art and billions of fans the opportunity to enjoy and be inspired by it
Role
Who you are
- BA or BS degree
- 15+ years of marketing experience in EMEA, LATAM or JAPAC; agency or in-house brand side leading growth marketing efforts
- Business marketing experience
- Strong strategic thinker and visible team leader
- In depth understanding of the international advertising and marketing landscape
- Demonstrates ability to deliver measurable revenue, ROI, ROAS, opt-in rates, and other outcomes. emonstrated success acquiring users for consumer-facing product-led growth companies/ A history of driving outcomes with paid media strategy and tactics (search, social, affiliate, influencer)
- An effective communicator, collaborator and operator who can rally XFN teams to deliver
- Experience in global marketing, managing a global brand and understanding regional and local business context
- Strong subject matter expertise of the media landscape including programmatic, walled gardens, performance, brand KPIs and more. Experience with automated marketing tools and ad tech platforms
- Ability to present confidently and positively influence senior executives within the company and with clients
What the job involves
- The Global Director of Growth Marketing will lead and accelerate all of our growth marketing strategy and efforts aimed at acquiring, retaining and growing new audience segments around the world
- We are looking for a seasoned leader who is passionate about innovation, an excellent collaborator and an effective operator and team manager
- We are a fast-paced company that requires leaders to be able to anticipate, react and activate teams quickly to keep pace with the market. This position reports to the Head of Ad Business Marketing
- Develop and lead a high-performing team to implement and scale successful growth strategies and lifecycle marketing efforts that drive tangible results
- Mentor and coach team across the globe to deliver effective marketing ideas and develop a growth-minded team culture
- Own paid user acquisition across various channels and experiment with new ones; be key POC responsible for establishing how we use, manage and grow CRM
- Ideate fresh B2B growth marketing approaches that are rooted in data, insights and creativity
- Partner closely with Brand B2B marketing and Sales Leadership in developing effective messaging and marketing programs that achieve ambitious revenue goals. Ensure that all messages ladder up to one overarching customer journey
- Collaborate with cross-functional teams across brand content, partnerships, events, and product marketing to maintain a consistent message across all touchpoints, elevate content needs, align on strategy, and work towards shared KPIs
- Manage marketing operations, including budget and resource planning, agency relationships, vendor management and ad tech stack
- Take data and findings and turn them into actionable insights. Analyze data inputs to form recommendations and applications that are executive-facing. Get hands-on with customer data and market insights to inform execution
- Be an advocate for experimentation within the marketing team through A/B testing optimization strategies across ad assets, landing pages, targeting, media tactics, new media channels and more. Set clear learning agendas and ensure reports are shared with the appropriate internal team members with the right level of context
- Manage multiple collaborators in NA, EMEA, JAPAC and LATAM and help streamline internal processes to enable teams to do the best work of their careers, and to ensure our growth efforts have global impact
- Be an excellent presenter who will represent the company
- Be a proactive ideator and operator who can both come up with ideas and also effectively knows how to get them done
- Anticipate coming changes in the international advertising market; be a forward thinker in how we can lead the market
- Be passionate about the Spotify Advertising platform; our data, ad products, podcasts, measurement and enabling success for our customers
Our take
Spotify was founded in an attempt to combat the rampant music piracy that was causing significant harm to the industry. The company has since taken music streaming mainstream and now has 180m+ paying subscribers across the world.
With features that include a highly accessible interface and a vast catalogue of artists, Spotify's strong brand has been able to maintain growth in spite of fierce competition from deep-pocketed rivals like Amazon and Apple. The company has achieved this by making smart acquisitions to move into other verticals to strengthen its offerings, especially podcasting, by acquiring Gimlet Media, Anchor and Parcast.
Spotify's future plans include rapid growth with a goal to become a one-stop destination for all digital sound, as well as AI and NFT integrations. However, high costs incurred from the acquisition of exclusive podcasts, increasing competitor strength, and weak bottom-line growth mean that the company must find a balance to maintain its position in the sector.
Freddie
Company Specialist at Welcome to the Jungle
Insights
23% employee growth in 12 months
Company
Funding (last 2 of 8 rounds)
Jan 2016
$1bn
CONVERTIBLE
Jun 2015
$526m
SERIES G
Total funding: $2.1bn
Company benefits
- Extensive learning opportunities, through our dedicated team, GreenHouse
- Flexible share incentives letting you choose how you share in our success
- Global parental leave, six months off - fully paid - for all new parents
- All The Feels, our employee assistance program and self-care hub
- Flexible public holidays, swap days off according to your values and beliefs
Company values
- Innovative: We move fast and take big risks
- Sincere: We have no time for internal politics
- Passionate: We revel in what we do
- Collaborative: We recognise that we're all in this together
- Playful: We don't take ourselves too seriously
Company HQ
Norrmalm, Stockholm, Stockholms län
Articles
Leadership
Daniel Ek
(CEO & Chairman)Founded Spotify in 2006. Previously worked as an executive at Tradera, an auction company that was sold to eBay and was briefly the CEO of uTorrent.
People progressing
Joined as a Conversion Manager in the Growth Team. Promoted three times over seven years to Senior Director - Head of Growth.
Joined as a Customer Advisor. Since then has had the role titles Senior Advisor, Content Associate, Team Coach, and Operations Manager - Primary Support. Hurst is now currently the Business Operations Manager of Music.
Salary benchmarks
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