Paid Social Media Specialist, Later
$70-80k
OTE
Social media marketing scheduling platform
Open for applications
Social media marketing scheduling platform
1001+ employees
Open for applications
$70-80k
OTE
1001+ employees
Company mission
To build the world’s first Social Revenue Platform.
Role
Who you are
- Bachelor’s degree in Marketing, Business, or related field (or equivalent work experience)
- 2+ years of hands-on experience managing paid media campaigns, with a focus on social platforms
- Proven track record of hitting and exceeding performance goals in a paid social role, ideally within an agency or fast-paced client services environment
- Strong grasp of campaign performance metrics and analytics tools (Meta/TikTok/Google Ads reporting, Google Analytics, Tableau, Looker Studio, etc.)
- Expertise with campaign management platforms (Meta Ads Manager, TikTok Ads Manager, LinkedIn Campaign Manager, Pinterest Ads, etc.)
- Meticulous attention to detail, especially in trafficking, QA, and live asset management
- Strong analytical mindset with the ability to turn data into clear, actionable recommendations
- A keen eye for paid social creative and knowledge of current performance content best practices
- Nice to have: Experience with creator-led paid content
- Driven by Impact: You deliver results that matter—prioritizing high-value work, meeting deadlines, and adapting quickly while keeping outcomes clear
- Strategic & Customer-Centric: You anticipate risks and opportunities, connect decisions to long-term growth, and build trust through proactive insights
- Curious & Growth-Oriented: You seek knowledge, ask sharp questions, and apply learnings fast—challenging the status quo with a mindset of improvement
- Collaborative & Resilient: You thrive in change by staying resourceful, solution-focused, and positive—removing roadblocks, sharing insights, and keeping morale high
- Accountable & Honest: You own your work, hold yourself and others to a high bar, and use transparent feedback to drive growth
- Emotionally Intelligent: You build trust through empathy and collaboration, foster inclusion, and inspire others with grit, optimism, and integrity
What the job involves
- As a Paid Social Media Specialist at Later, you’ll be the go-to expert driving measurable impact for our Later Influence customers through high-performance paid social campaigns. You’ll manage campaigns end-to-end—planning, launching, optimizing, and reporting across key social platforms—ensuring they deliver against client objectives and business KPIs. This role sits within Later’s Professional Services team and reports directly to the Director of Services. Success here requires both deep paid social expertise and the ability to collaborate cross-functionally with account managers, coordinators, and creative teams
- Technical/ Execution:
- Plan, launch, and manage paid social influencer and brand campaigns across Meta, TikTok, LinkedIn, YouTube, Snapchat, and emerging social platforms
- Continuously monitor performance and pacing, making proactive adjustments to hit KPIs
- Own campaign QA, tracking setup (UTMs, pixels, conversion events), and media delivery standards
- Translate campaign data into actionable insights and optimizations that improve efficiency and outcomes
- Build, deliver, and present reports (weekly, monthly, quarterly) that combine analysis with clear strategic recommendations
- Team / Collaboration:
- Partner closely with Account Managers and Coordinators to align on messaging, creative, CTAs, and campaign objectives
- Provide proactive guidance on paid content best practices and help educate internal teams on what drives performance
- Collaborate cross-functionally with creative, analytics, and client success to ensure campaigns meet client expectations and business goals
- Research/Best Practices:
- Stay sharp on evolving platform algorithms, bidding strategies, and performance content trends
- Experiment with new ad formats, targeting tactics, and creator-led paid media approaches
- Share learnings with the wider team to uplevel collective expertise and campaign outcomes
- What success looks like:
- Campaigns consistently deliver against client KPIs (CTR, CPA, ROAS, engagement rates, or brand lift depending on objectives)
- Data and insights are presented clearly, driving strategic decisions and client trust
- You anticipate risks and opportunities, proactively adjusting tactics to ensure campaign success
- Internal stakeholders see you as a trusted expert in paid social—someone who raises the bar for execution and client results
- You embody Later’s High Performance Framework by staying resourceful in ambiguity, thriving on data-driven problem solving, and collaborating to deliver measurable business impact
Our take
Platforms like Instagram, Pinterest, and TikTok have become indispensable for businesses of all sizes, shaping their marketing strategies and driving success. Later specializes in assisting customers in navigating these channels. Offering a visually oriented suite of tools, the marketing platform enables marketing managers to schedule, analyze, and track sales from their content effectively.
Focusing on small businesses, Later is doubling down on its strategy, aiming to provide additional products tailored for marketers at these enterprises while expanding its geographic reach. This expansion of product capabilities not only caters to the evolving needs of small businesses but also helps Later mitigate platform risk from social media companies mimicking its services. Partnerships with platforms like TikTok and Instagram, featuring post scheduling, analytics, and conversation tools, showcase Later's commitment to innovation and staying ahead in the competitive landscape.
In a significant development, Later recently merged with Mavrck to become one single brand under the name Later. The unified entity brings together its flagship products to drive traffic and revenue from platforms like Instagram and TikTok. This move aims to enhance user experience, drive engagement, and allow brands and creatives to achieve their social marketing and revenue goals effectively.
Steph
Company Specialist at Welcome to the Jungle
Insights
6% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Jan 2015
$1.2m
SEED
Dec 2014
$1.3m
SEED
Total funding: $3.8m
Company benefits
- Flexible Paid Time Off
- Hybrid Work Environment
- Competitive Healthcare Benefits
- Stock Options
- Learning & Development Opportunities
Company HQ
Chinatown, Vancouver, BC
Leadership
Roger Patterson
(Co-Founder)Serial entrepreneur and Software Engineer, Roger has also co-founded Launch Academy, a non-profit grass-roots startup incubator, gaming company, Flock & Swarm Mobility and automated business intelligence company, Datacomb Data Services.
Ian Mackinn
(Co-Founder & CTO)Ian has had a hand in building enterprise-scale software products over a successful career at Google, SAP and Pulse Energy. Ian co-founded Placeling and was the Technical Lead at the mapping startup, Mapdash.
Cindy Chen
(Co-Founder)A design expert, Cindy has worked as Product Designer at Thinkific and as a Design Lead at Momentus Software.
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