Executive Marketing Director, Salesforce
$164-285.3k
Salary range dependent on candidate location. Plus employee stock purchasing program
World's leading CRM provider
Job no longer available
World's leading CRM provider
1001+ employees
Job no longer available
$164-285.3k
Salary range dependent on candidate location. Plus employee stock purchasing program
1001+ employees
Company mission
To empower companies to connect with their customers in a whole new way.
Role
Who you are
- This is a highly strategic role that sits at the intersection of executive marketing, media strategy, digital activation, and analytics—partnering closely with Executive Marketing content leaders, Media, Digital, Analytics, and Events to translate CXO narratives into scaled market impact
- Executive Marketing & Media Strategy: Proven ability to design and scale paid and digital strategies for senior executive audiences
- Channel & Platform Expertise: Deep understanding of paid, owned, and partner media channels and how they perform at the executive level
- Analytics & Business Impact Orientation: Strong comfort tying media activity to measurable outcomes, not just impressions or engagement
- Cross-Functional Leadership: Ability to lead through influence across Media, Digital, Analytics, Content, and Events teams
- Operating Model Builder: Experience standing up new frameworks, governance, and playbooks in ambiguous or evolving environments
- 8–12+ years of experience in executive marketing, digital strategy, media, or related roles
- Demonstrated experience owning paid and digital channels and managing media investments at scale
- Strong analytical mindset with experience partnering closely with analytics and operations teams
- Executive presence and confidence engaging with senior stakeholders
- Comfortable operating in ambiguity and building new systems from the ground up
- Experience in enterprise technology or complex B2B environments strongly preferred
What the job involves
- The Director of Executive Marketing (Paid, Digital & Partner Media) is responsible for building and scaling Salesforce’s CXO paid, digital, and partner media engine
- This role establishes the foundation for how Salesforce reaches enterprise executives at scale—ensuring our executive narratives show up consistently, credibly, and measurably across the channels where C-suite leaders already engage
- Building on early success with initiatives such as the Salesforce+ Executive Series, this leader will define Salesforce’s executive digital and media strategy, stand up durable CXO content channels, and establish a rigorous measurement framework to understand reach, engagement quality, and downstream business impact
- In the near term, the role will focus on evaluating and activating priority media partnerships, formalizing executive content distribution channels, and creating the operating model that enables sustained, headline-level market presence
- Own the end-to-end strategy for executive paid, digital, and partner media channels, defining how Salesforce reaches and engages priority CXO audiences at scale
- Establish Salesforce’s CXO channel ecosystem, including owned executive content streams, paid amplification, and third-party media partnerships
- Evaluate, prioritize, and activate media partnerships that extend Salesforce’s executive thought leadership into trusted CXO environments
- Serve as the executive-level owner for CXO paid and digital channels, setting standards for audience targeting, frequency, content placement, and quality
- Build governance frameworks, operating rhythms, and approval models that balance speed, quality, and brand integrity
- Define best practices and reusable playbooks to scale executive marketing activation across personas over time
- Establish the executive marketing measurement framework across paid, digital, and partner media, in partnership with Analytics and Marketing Ops
- Define and track CXO KPIs including reach, account penetration, engagement quality, frequency, and downstream influence on pipeline (ETOP, MDP, MMA)
- Translate performance data into strategic insights that inform media investment, channel mix, and content distribution decisions
- Continuously optimize channels and partnerships based on performance, scaling what works and evolving what does not
- Partner closely with Executive Marketing content leaders (e.g., CIO, CMO, CFO personas) to translate narrative and content strategy into effective channel distribution and amplification
- Collaborate with Media, Comms, Digital, and Executive Events teams to ensure executive messaging is consistently activated across owned, earned, and paid touchpoints
- Work with Marketing Ops, Data, and MarTech teams to ensure accurate tracking, attribution, and data integrity across all executive media efforts
- Help establish Salesforce’s sustained CXO market presence beyond one-time moments—ensuring executive narratives show up consistently across time, channels, and platforms
- Monitor media trends, platform evolution, and executive consumption behaviors to inform future channel and partnership strategy
- Contribute to long-term recommendations on investment levels, channel expansion, and new executive media formats
- Establish a scalable, measurable CXO paid and digital marketing foundation that enables Salesforce to reach enterprise executives with consistency and credibility
- Increase executive reach and engagement quality across priority accounts and personas
- Create clarity and discipline around executive media investments, tying spend to outcomes
- Enable content and persona leaders to focus on narrative and quality, while this role ensures scale, distribution, and impact
Our take
Salesforce is a global cloud computing company, best known for its on-demand, comprehensive customer relationship management (CRM) solutions. The company was launched to mitigate the doubts that business owners felt regarding third party companies holding their data.
By providing essential, customer-oriented CRM software, Salesforce places itself at the heart of digitised businesses. Furthermore, by building out its AI capabilities, the company removes the complexity of AI, enabling any business to deliver smarter, personalised and more predictive customer experiences.
Due to the continued innovation offered by the company, over 150,000 companies, both big and small, are growing their business with Salesforce today. Despite a tumultuous 2023 filled with activist investors, a boardroom shake-up and the unprecedented step-down of Co-CEO Bret Taylor, Salesforce continues to close several acquisition deals and managed to drive up its stock value by 96% from the end of 2022 to 2023.
Steph
Company Specialist at Welcome to the Jungle
Insights
-8% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Jun 2001
$46.9m
SERIES D
Nov 1999
$13.2m
SERIES C
Total funding: $64.5m
Company benefits
- With 9 standard holidays and four floating holidays, you get a total 13 paid days off each year
Company HQ
SoMa, San Francisco, CA
Leadership
Marc Benioff
(Chair & CEO)Previously Senior Vice President at Oracle Corporation for 13 years.
Parker Harris
(CTO)Previously worked as a Software Engineer for over six years. Harris also co-founded Left Coast Software.
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