Senior Director of Product Marketing for CIO's, Salesforce

• 9 years of experience in product marketing, sales, or go-to-market background
• Proven experience in B2B marketing, with a focus on technology or enterprise software
• Strong understanding of the CIO landscape and its challenges
• Excellent communication skills and the ability to present to executive leaders, cross-functional partners, and customers
• Expertise in creating strong working relationships with cross-functional teams and align with global stakeholders
• Ability to create a range of marketing assets (including on-message product demo videos, sharp succinct slide pitch-decks in Apple Keynote and Microsoft PowerPoint), product data sheets
• Ability to use data and analytics to drive decision-making as well as a proven track record of setting and delivering against measurable marketing metrics
• Ability to strategize and craft compelling messaging and positioning for technology products

Desirable

• The Sr. Director, CIO Product Marketing will play a pivotal role in driving the company's strategy to engage with CIOs and drive adoption of Salesforce platform solutions
• Reporting directly to the SVP, Enterprise IT Strategy Lead, this individual will be responsible for developing and implementing innovative marketing programs that resonate with CIOs and position Salesforce as a strategic partner
• As the Sr. Director, CIO Product Marketing, you will be instrumental in shaping our GTM motion for the CIO audience
• You'll translate the needs of CIOs across marketing, sales enablement, product, and field teams, ensuring that our messaging and initiatives resonate with this critical target market
• By successfully executing these initiatives, you will help position Salesforce as a strategic partner for CIOs and drive significant business growth
• GTM Strategy: Develop and implement a comprehensive GTM strategy for the CIO audience, aligning with overall company objectives
• Product Messaging: Craft compelling product messaging and positioning that resonates with CIOs and addresses their specific needs
• Sales Enablement: Create effective sales enablement materials and training programs to equip our sales team with the knowledge and tools needed to engage with CIOs
• Content Creation: Develop thought leadership content, webinars, blogs, events, and case studies to drive awareness and generate leads
• Partner Alliances: Collaborate with strategic partners to expand reach and create joint marketing initiatives
• Developer Advocacy: Foster strong relationships with the developer community and encourage their advocacy for our products
• Analytics: Leverage data and analytics to measure marketing performance, optimize campaigns, and drive data-driven decision-making