Director of Content Marketing, Carrot Fertility

• A Bachelor’s Degree
• 10+ years of content marketing or editorial experience, in B2B or B2B2C environments, including recent hands-on writing anchor content
• Proven ability to lead content programs that drive visibility, engagement, and measurable business outcomes
• Exceptional writing and editing skills that allow you to be prolific, speedy, and consistent across channels and assets
• Experience in healthcare, digital health, or benefits, with strong knowledge and understanding of current trends
• Excellent organizational and project management skills, with a track record of managing multiple projects and deadlines
• Demonstrated ability to distill complex data and research into clear, compelling content for diverse audiences
• Comfort operating in a fast-paced, ambiguous environment, with the ability to prioritize and pivot as needed
• A high bar for craft, clarity, and authenticity in both strategy and execution

Desirable

• Carrot is seeking a results-driven Director of Content Marketing with a passion for storytelling and a strategic mindset
• In this role, you will lead Carrot’s content strategy under the direction of the VP of Brand and Experience Marketing
• This includes brand messaging, editorial, social media, campaigns, and more
• You will set the tone for all content at Carrot, ensuring that what we create — and how we say it — is consistent, compelling, and aligned with our mission: fertility care for all
• You’ll oversee a small but mighty team, including an in-house Content Writer/Social Media Manager and a bench of freelance writers and agencies
• Together, you’ll shape a unified message across channels and formats, strengthening Carrot’s approach to thought leadership, storytelling, and content marketing
• You’ll partner closely with cross-functional stakeholders — including Product Marketing, Brand, Communications, Commercial, Client Success, and Clinical — to translate strategy into clear, high-impact narratives that move our audiences to think, feel, and act
• This role is an opportunity to own and evolve Carrot’s voice in the market while working alongside experts in healthcare, technology, and marketing
• If you thrive in a dynamic environment and want to build a function that bridges communications and content, we’d love to hear from you
• This role sits on our Marketing team, reporting to the VP of Brand and Experience Marketing
• You will partner with the broader Marketing organization, while also collaborating with Commercial, Enablement, Clinical, and Product teams to ensure our external story reflects our business priorities and member impact
• You will also lead and manage our external freelancers, setting clear direction, ensuring tight alignment with our narrative strategy, and holding the team to a high bar for results
• Develop and execute a cohesive content and communications strategy aligned with company and marketing goals
• Set the tone, voice, and messaging architecture for all content at Carrot, including thought leadership, campaigns, SEO content, and branded storytelling
• Identify and prioritize storylines that resonate with Carrot’s B2B2C audiences, including employers, brokers, health plans, and members
• Ensure consistency and clarity in messaging and voice across all external content formats
• Personally write and oversee core content assets, including blog posts, white papers, reports, case studies, web copy, and event content
• Independently draft and refine content that translates complex clinical, product, and market concepts into clear, accessible narratives that reinforce Carrot’s leadership in fertility and hormonal health
• Maintain and manage editorial calendars across channels, aligning content with campaigns, product launches, and key cultural or policy moments, while owning day-to-day writing priorities
• Uphold a high bar for craft, clarity, and authenticity, editing and rewriting for both substance and style
• Maintain an active personal writing load across priority channels to set the quality bar and model Carrot’s voice
• Define and evolve Carrot’s category point of view on fertility, family-building, and hormonal health, and turn it into repeatable, written story platforms across channels and campaigns
• Own the organic content strategy for key owned channels, including the blog, website, email, and social (with a focus on LinkedIn, Instagram, and YouTube)
• Partner with SEO stakeholders to develop content that improves search visibility, authority, and demand generation
• Test and refine content formats, headlines, and distribution approaches to maximize reach, engagement, and performance
• Report on content effectiveness using clear, agreed-upon KPIs (traffic, engagement, conversion, share of voice, etc.)
• Use insights to recommend new topics, formats, and optimizations that deepen audience engagement and support pipeline and brand goals
• Identify new channels, formats, and partnerships that expand Carrot’s reach and relevance with priority audiences
• Lead, coach, and develop a Content Writer/Social Media Manager, setting clear goals and providing ongoing feedback and mentorship
• Manage freelance writers, agencies, and other external partners, ensuring alignment to Carrot’s brand, quality bar, and timelines
• Drive creative excellence, pushing for innovative storytelling approaches while keeping work grounded in strategy and results
• Build and continuously refine content processes and workflows that enable speed, quality, and collaboration
• Partner with Product Marketing and Communications to translate strategy into clear creative narratives that support campaigns, launches, and announcements
• Collaborate with Brand Marketing to ensure content is culturally relevant, on-brand, and amplified across channels
• Partner with Demand Generation to build and optimize content that fuels integrated campaigns, lead nurture, and pipeline goals
• Work closely with Commercial, Client Success, and Clinical teams to source stories, proof points, and data that bring Carrot’s impact to life
• Proactively identify and address potential roadblocks, risks, and reputation challenges in partnership with internal stakeholders