Senior Automation Strategist, Lumivero

• 3-5+ years of experience as a marketing automation administrator. Marketo preferred; bonus points for Marketo Certified Expert
• 3-5+ years of Salesforce experience, including building campaigns, reports, and dashboards
• Experience building and optimizing highly-performing email strategies
• Strong quantitative, analytical, and problem-solving skills
• Excellent oral and written communication skills with the ability to collaborate effectively across multi-functional teams
• Project management skills; ability to prioritize and manage multiple projects with impeccable attention to detail
• Scheduling flexibility to work in a team environment across several time zones, including Europe and the US

Desirable

• Lumivero’s Marketing team is seeking its next Sr. Automation Strategist to build and maintain a high-performing marketing automation strategy across its portfolio of software solutions
• Lumivero, creating insights is at the core of everything we do internally and for our customers
• As the owner of the lead lifecycle and overall health and accuracy of our marketing database, the Sr. Automation Strategist plays a vital role in enabling the marketing team to make data-driven decisions that improve performance and exceed our goals
• You will implement email and automation strategies that enhance lead quality and funnel velocity while supporting marketing and sales efforts throughout the customer journey
• Email Management and Performance:
• Act as the primary point of contact for email, managing the content calendar across multiple brands and coordinating teams with competing email projects
• Optimize key email segments and proactively monitor email deliverability, taking steps to improve it
• Conduct systematic testing of emails to optimize open and click rates, documenting insights and sharing them with the team
• Lead Lifecycle Management:
• Ensure accurate tracking and timely processing of all lead generation activities
• Monitor lead gen and lead processing, sharing insights with the team and initiating projects to enhance performance
• Optimize lead scoring and lifecycle framework to improve MQL quality and routing processes in collaboration with Sales and Business Ops
• Marketing Technology, Processes, and Workflows
• Be the thought leader and subject matter expert on Marketo automations and processes for Lumivero, identifying opportunities to improve programs and templates to meet the scaling needs of the marketing team
• Identify and create opportunities to increase efficiency and streamline processes within marketing operations, while maintaining Marketing Automation SOPs
• Manage marketing platform integrations, data connectors, field mappings, and best use of available technologies in collaboration with Marketing and Business Ops
• Data Quality and Accuracy:
• Build and manage workflows to monitor and maintain a healthy marketing database and Marketo instance
• Work with teammates as needed to improve data accuracy and quality
• Ensure data is optimally tracked, structured, and stored to meet the reporting needs of the Marketing team and key stakeholders. Include level of data granularity, groupings, campaign activation, and attribution model, etc
• Reporting, Analysis, and Insights:
• Actively monitor and report email channel performance with respect to Marketing KPIs and business objectives on a weekly basis, regularly sharing insights with the team
• Use performance metrics to generate insights by delving into the data to understand the root causes of performance, leveraging insights for data-driven decision making
• Understand the attribution data model and build/maintain insightful dashboards