Content Marketer, Insider
Brand and Campaigns
Growth marketing management platform
Be an early applicant
Growth marketing management platform
1001+ employees
Be an early applicant
1001+ employees
Company mission
To help marketers deepen brand love with individualized customer experiences.
Role
Who you are
- This is the role for someone who lives and breathes performance content
- You’re not afraid of a blank page, but you also thrive when optimizing what already exists for higher performance across digital channels — tightening copy, raising conversion rates, and crafting messaging that hits buyers right between the eyes
- 3-5+ years of experience writing digital marketing content for B2B SaaS, MarTech, or AI platforms
- Proven track record writing high-performing campaign copy across email, paid media, LinkedIn, SEM, social, and conversion-optimized landing pages
- Deep understanding of marketing funnel stages and how copy influences buyer progression
- Comfortably able to balance creativity with performance metrics — you write to drive outcomes
- Direct experience scripting and storyboarding video content for brand, product, and customer storytelling
- Experience applying AI tools, LLMs, and generative platforms into your creative workflows
- Strong collaborative skills and experience working with cross-functional teams (especially Paid Media, Product Marketing, and Sales).Excellent organizational skills, attention to detail, and ability to meet deadlines across multiple projects
- Experience writing for US-market B2B audiences strongly preferred
- Have a passion for writing, strong storytelling skills, and the ability to craft compelling narratives across multiple formats
- Deep understanding of SEO and GEO, and their relation to Content Marketing
- Well-versed in best practices and content performance analytics
- Excellent project management skills and the ability to handle multiple projects and priorities simultaneously
- Passionate about customer experience and the intersection of technology and AI
- Extremely comfortable working in a dynamic and fast-paced environment
- Able and willing to work outside of typical working hours to collaborate with senior stakeholders and manage projects across the globe
- Bachelor's degree in Marketing, Communications, English, or related field (or equivalent experience)
What the job involves
- We’re searching for a sharp, campaign-obsessed digital copywriter to join Insider’s Marketing team as Content Marketer — Campaigns & Brand
- Your content will be the heartbeat of Insider’s growth engine: campaign emails, digital ads, LinkedIn carousels, social posts, landing pages, nurture sequences, event invites, and campaign headlines that drive pipeline, not just page views
- You will also work closely with our AI tools to experiment, iterate, and scale your work faster, while staying true to the Insider tone of voice
- This role is part storyteller, part marketer, part revenue-driver. Sound like you? Read on
- Write high-conversion copy for multi-channel campaigns: email, LinkedIn ads, paid social, SEM, landing pages, nurture programs, sales sequences, and website modules
- Partner with Brand, Paid Media, SEO, Field Marketing, and Product Marketing teams to deliver copy that aligns with our business goals and sales pipeline objectives
- Support large-scale campaign development for launches, reports, events, product updates, and ABM initiatives
- Lead and collaborate on video content development, including scripting and storyboarding for brand campaigns, product explainers, and customer stories
- Apply A/B testing principles and performance data to optimize copy performance across channels continually
- Create content playbooks and templates to scale campaign execution globally
- Use AI writing assistants and generative content platforms to accelerate iteration cycles, generate variations, and maximize content production without sacrificing quality
- Translate positioning and product narratives into punchy, accessible buyer language across the full funnel
- Develop hooks, headlines, and frameworks that fuel paid social and demand capture strategies — especially for US-market growth
- Partner closely with design to ensure copy and visuals work together seamlessly across formats
- Stay on top of AI trends, B2B SaaS buying behaviors, and marketing innovation to continuously improve Insider’s creative approach
- Must be willing to roll up your sleeves and pick up your hypothetical pen to support other content needs as required
Our take
There are many companies in the marketing industry claiming that they provide multichannel digital marketing tools. In most cases customer data sits in silos, thus those companies are unable to provide clients with multichannel tools that maximize their marketing ROI. Insider is setting out to change this by using AI to connect customer data across channels and systems, improving the customer engagement experience for its clients as well as their customers.
Unlike its larger competitors in this space such as Salesforce, Insider's AI-based technology is able to integrate data from a wide range of marketing channels both online and offline. This allows its clients to better coordinate marketing campaigns across different channels and make more acurate predictions about customer behaviour.
Insider counts over 1200+ leading brands among its clients, including L'Oreal, Virgin, Santander, Singapore Airlines, Samsung and IKEA and has enjoyed substantial funding rounds. The unicorn company has focused on accelerating its growth through strategic mergers and acquisitions (recently acquiring MindBehind) while expanding its partnerships.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
12% employee growth in 12 months
Company
Funding (last 2 of 8 rounds)
Nov 2024
$500m
SERIES E
May 2023
$105m
GROWTH EQUITY VC
Total funding: $772.3m
Company benefits
- You’ll have access to Udemy’s business plan
- Paid Spotify account subscription
- You’ll have the opportunity to share your skills and even deliver trainings and workshops if you wish
- Work from home
- Cell phone coverage, internet access, and contribution toward your wellness
Company HQ
Soho, London, UK
Leadership
Arda Koterin
(Chief Customer Officer)Studied Economics and Management at The London School of Economics and Political Science (LSE). Previously Account Representative at Procter & Gamble and Marketing Associate at Colgate Palmolive.
Hande Cilingir
(CEO)Studied Economics & Management at London School of Economics and Political Science. Previously Europe Region Director at Torlin Chemicals and Marketing Manager at Starmall.
Mehmet Sinan Toktay
(CTO)Studied Computer Engineering at Istanbul Technical University. Previously Oracle Technical Consultant at Natica IT Consulting.
Muharrem Derinkök
(CPO)Previously Business Intelligence Analyst at Turkcell, VHDL Developer at Techneon, and Research and Development Project Engineer at Eclipse Information Technologies.
Okan Yedibela
(Senior Software Architect)Studied Computer Programming at Kadir Has University, and then became a PHP Developer at Rocket Internet Turkey & MENA.
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