Head of UK, HOLY
Ethical soft drink retailers
Be an early applicant
Ethical soft drink retailers
101-200 employees
Be an early applicant
101-200 employees
Company mission
To become Europe's leading healthier soft drink brand.
Role
Who you are
- We're seeking an exceptional leader with a proven track record in scaling consumer brands and delivering market growth. You'll thrive in this role if you have:
- 7+ years experience in brand, marketing, partnerships, or market leadership roles (FMCG, consumer brand, or high-growth environment)
- Strong UK market expertise, including creator, activation, and community landscapes
- Full P&L ownership experience
- Proven leadership of multi-function senior teams
- Track record of delivering sustainable growth while building brand love
- Based in the UK or Berlin
- Belief in HOLY’s mission and appetite to build a generational brand
What the job involves
- We’re hiring a Head of UK Country Lead to lead the next phase of HOLY’s hypergrowth in one of our most strategic markets
- The UK is a critical growth lever, with a €100M+ revenue target over the next two years, building on a strong existing base and rapidly growing fan community
- As Head of UK, you’ll own the market P&L and oversee five core growth levers — Partnerships, Activation, Community, Business Development, and Media — while working closely with the Retail team to maximise UK market impact
- You’ll lead a high-performing team, scale a high-impact growth engine, and make HOLY a deeply loved, culturally relevant brand in the UK across both DTC and retail channels, powered by world-class paid media and in-store activation
- This role is based in the UK or Berlin with frequent travel between both
- You’ll operate cross-functionally from one place while staying deeply embedded in the UK market and connected to the HQ
- Own and grow the UK market P&L with ambitious revenue, CAC, LTV, and margin targets
- Lead and scale the UK team across Partnerships, Activation, Community, and Business Development, launching and optimising high-impact partnerships, activations, and community programs
- Adapt global campaigns for the UK market and launch local-first creative initiatives
- Act as the face of HOLY in the UK across media, creators, and community platforms
- Collaborate with central teams to ensure quality, speed, and consistency across all touchpoints
- Feed UK market insights into product, brand, and international strategy
Application process
- As we are experiencing rapid growth and have ambitious plans, the optimal start date for the position is today. Nonetheless, we are prepared to patiently await the arrival of the ideal candidate, recognizing that quality ultimately yields the best results
- Getting to know you with Lutza, our Sr. Talent Partner: We will have a 30 minute screening interview where we will talk to you more about HOLY and the position and see if our expectations match
- Hiring Manager interview with Matze, one of our HOLY Founders: We will dive a bit deeper into your experience and details of the role
- Case study: As soon as you have successfully completed the first interviews, you will receive a case study to complete at home
- On-site interview in Berlin: In this meeting the team will discuss your case study with you and answer questions, you will meet our founders and some of our key stakeholders in the business
- Reference calls: At this stage, we’d like to connect with 1–2 former colleagues or managers who have worked closely with you. These conversations help us better understand your working style and strengths from those who know you professionally
- Job offer and decision: If everything goes well, you will receive an offer and we are ready to embark you this journey together with you!
- Typically his process should take around 2 weeks
Our take
The soft drinks industry is big business, estimated to reach a value of over $600 billion by 2030. However, many of the biggest brands are full of unhealthy and unethically sourced ingredients that are not in line with the push for more sustainable products. HOLY is a German company that wants to disrupt the soft drink industry with healthier and more ethically sourced alternatives.
HOLY’s two flagship products are its energy drink and iced tea. With sugar and taurine-free ingredients, the products come in powder form which saves 90% on packaging and significantly decreases the amount of CO2 emissions from manufacture and transport compared to canned drinks.
As with many soft drinks, HOLY’s branding is key. Its vivid designs and online presence increase its appeal for the gaming community, who would typically lean toward large competitors such as Monster Energy. With good funding at its back, HOLY is on the right path to compete with well-established rivals, having sold more than 10 million drinks solely via its online marketplace.
Freddie
Company Specialist at Welcome to the Jungle
Insights
38% employee growth in 12 months
Company
Funding (1 round)
Aug 2023
$12.3m
SERIES A
Total funding: $12.3m
Company benefits
- Join a successful and growing company
- Huge impact and career growth
- Awesome team of colleagues who are ambitious, funny, down-to-earth, and authentic
- Startup culture with flat hierarchies, fast pace, and personal development
- Central office in Berlin Mitte, flexible working hours, and much more
Company HQ
Mitte, Berlin, Germany
Leadership
Mathias Horsch
(Co-Founder & Co-CEO)Previously the Founder and Chairman at the Asian-European Society Munich, Researching and Teaching Assistant at Technical University of Munich, Strategy Consulting at the EAC International Consulting and CX Strategy & Benchmarking at Amazon
Frederick Jost
(Co-Founder & Co-CEO)Previously Grwoth Equity at Eurazeo, Strategy Consulting at Boston Consulting Group, Investment Management at Holtzbrinck Digital, Online Marketing and Investment Relations at Tillhub GmbH
Phillipp Nass
(Co-Founder & CMO)Previously Director of Marketing at Crealytics, NY KnowGO Conference, Business Analyst Intern at Crealytics and Marketing Intern at HappyFresh
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