Director of Strategic Sales & Analytics, SharkNinja
US Beauty
$131.3-230k
+ ESPP
3+ days a week in office (Needham, MA)
Home devices and appliances
Be an early applicant
Home devices and appliances
1001+ employees
Be an early applicant
$131.3-230k
+ ESPP
3+ days a week in office (Needham, MA)
1001+ employees
Company mission
To positively impact people's lives every day in every home around the world.
Role
Who you are
- Bachelor’s degree in Business, Marketing, Economics, or related field; MBA a plus; applicable experience in analytics a plus
- 10+ years of progressive experience in strategic sales, category management, commercial analytics, or related roles — preferably within consumer goods, retail, or durable products
- Proven success driving market share and sales growth through data-driven strategies
- Strong analytical, financial, and strategic acumen; ability to convert complex data into actionable recommendations
- Experienced people leader with a track record of developing and managing high-performing teams
- Exceptional communication and influence skills, with experience partnering across senior and cross-functional teams
- Passion for winning and driving performance in fast-paced, competitive markets
- Ability to travel on a quarterly basis to support retailer engagement, field insights, and cross-functional collaboration
What the job involves
- The Director, Strategic Sales & Analytics, US Beauty is a senior leader responsible for driving market share growth, optimizing retail performance, and maximizing sales across our Hair Care and Skin Care product portfolio
- This role embodies our “Obsessed With Winning” model — winning in the market (gaining share), at every retailer (gaining share of shelf), and with every item (driving sales growth)
- This highly analytical and strategic leader will work cross-functionally with Marketing, Product Development, Sales, and Finance to guide the product roadmap, lifecycle management, and pricing strategy
- The Director, Strategic Sales & Analytics, US Beauty will also serve as a critical partner in running our weekly and monthly operating model, with cross functional teams
- The Director, Strategic Sales & Analytics, US Beauty will lead a team of managers and analysts, fostering a high-performance, insight-driven culture focused on delivering measurable results
- Lead US Beauty strategic sales and analytics to deliver market share, distribution, and revenue growth
- Develop and execute sales strategies that align with corporate goals and deliver against “Obsessed With Winning” KPIs
- Identify market trends, category dynamics, and competitive insights to inform strategic decisions and investments
- Translate analytics into clear, actionable strategies that drive performance and profitability
- Serve as a key partner in the weekly and monthly operating model, ensuring performance reviews, insights, and actions are connected across functions
- Provide leadership and insight in business performance discussions, driving accountability and action planning
- Align cross-functional teams around strategic priorities, forecasts, and execution plans
- Partner with Sales and Category teams to strengthen retailer relationships and secure incremental distribution and shelf share
- Evaluate retailer performance, optimize promotional plans, and identify opportunities to improve ROI across channels
- Lead business reviews with key retailers, leveraging data-driven insights to influence assortment, pricing, and merchandising strategies
- Collaborate with Marketing and Product Development to shape product roadmaps and launch strategies informed by market and consumer insights
- Oversee lifecycle management, including pricing, trade strategy, and product optimization to maximize growth and margin
- Partner with Finance to evaluate pricing elasticity, promotional effectiveness, and profitability across the portfolio
- Lead, coach, and develop a team of managers and analysts, fostering analytical excellence and strategic thinking
- Build a collaborative, high-performance culture focused on insight generation and commercial impact
- Ensure team priorities and deliverables align with business objectives and operating rhythms
Our take
With more people looking for home products that work harders and smarter, SharkNinja has become a household name. Through its Shark line of cleaning and home care tools and Ninja range of kitchen appliance the company creates solutions that simplify daily routines and overall enhance modern living.
SharkNinja has been in operation since 1994, which is testament to the quality and popularity of its products. Since its initial launch in Canada, the company has expanded into the US and the UK. In 2017 SharkNinja was bought by CDH Private Equity for over $1.5 Billion, further proof of its impressive market value. Perhaps more evidence is that it brings in annual revenues of around $4B.
It continues to hold a strong position in the home appliance market too, competiting with big brands like Dyson. Its Shark line lead the US upright vacuum, segment, while its presence in robotics vacuums reflects steady growth in a compeititve space. Since going public, the company has m,aintained a rapid pace of innovation, launching numerous new products eacxh pear and expanding into adjecent categories such as outdoor coolers and grills. With a growing global footprint and a focus ons mart design, usabiluity, and category expansion, SharkNinja is very well positioned to continue shaping the futur of home appliances.
Freddie
Company Specialist at Welcome to the Jungle
Insights
10% employee growth in 12 months
Company
Company HQ
Needham Heights, Needham, MA
Leadership
Mark Rosenzweig
(Founder)Founded SharkNinja in 1994. Has won three Red Dot Awards for product Design.
Mark Barrocas
(CEO)Mark joined SharkNinja in 2008 as CEO. Prior to this, he spent 3 years at Aramark Uniform Services as the President of the WearGuard Division. Prior to that, he spent 4 years at Broder Bros as the President and 2 years at Perry Ellis International as VP of Corporate Sales.
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