Principal Product Manager, Crunchyroll
Systems Transformation
$212.1-265.1k
Plus performance bonus earning potential, paid annually
2+ days a week in office
Streaming service for anime and manga
Open for applications
Streaming service for anime and manga
1001+ employees
Open for applications
$212.1-265.1k
Plus performance bonus earning potential, paid annually
2+ days a week in office
1001+ employees
Company mission
To create experiences for anime and manga fans, and to enable them to connect through the content they love.
Role
Who you are
- 15+ years of experience in systems transformation or a related field within the media and entertainment industry
- Proven track record of managing large-scale, complex programs with high levels of technical complexity and cross-functional dependencies
- Deep understanding of content delivery pipelines, metadata management, and industry standards such as MovieLabs, IMF, and EMA
- Strong expertise in designing scalable workflows, leveraging automation, and optimizing global servicing operations
- Demonstrated ability to align systems and workflows with business needs, regulatory requirements, and technological advancements
- Exceptional leadership skills with the ability to influence and align diverse teams toward shared objectives
- Experience communicating product updates, milestones, and progress to internal and external partners, with the ability to collaborate across engineering, business, legal, and operations teams
- Adept at fostering a culture of collaboration, accountability, and continuous improvement
- Proficiency in working with cloud-based delivery systems, metadata management tools, and quality control technologies
- Familiarity with secure asset delivery protocols, encryption standards, and compliance frameworks
- Expertise in leveraging data analytics to monitor system performance, identify gaps, and drive optimization efforts
- Timely delivery of localized content versions aligned with global rights and territory requirements
- Scalable and efficient servicing workflows that exceed industry compliance standards
- Enhanced collaboration and communication across cross-functional teams
- Improve systems and processes based on stakeholder feedback and performance metrics
- Strong alignment of systems and workflows with strategic business objectives and industry trends
- This position offers the opportunity to shape the future of global content distribution, ensuring the delivery of high-quality, compliant content to audiences worldwide while driving innovation and operational excellence
What the job involves
- The Principal Product Manager, Systems Transformation role is a leadership position focused on driving the strategic design, governance, and implementation of scalable systems and processes to meet the needs of a global media and entertainment organization
- This role ensures the seamless integration of creative content delivery, technical accuracy, and compliance with industry standards such as MovieLabs specifications, while optimizing workflows and operations across a complex global supply chain
- Translate strategic objectives into actionable systems transformation initiatives, ensuring alignment with organizational goals and industry standards
- Serve as a key liaison between engineering, business, legal, and operations teams to align cross-functional priorities and ensure seamless communication
- Drive the continuous evolution of systems and workflows to meet emerging business needs, industry trends, and technological advancements
- Define and implement the structure, organization, and flow of metadata across the supply chain to ensure compatibility with standards such as MovieLabs Common Metadata
- Collaborate with engineering teams to validate and map metadata accurately across titles, episodes, dubs, and subs
- Ensure territories, rights, and format types are correctly tracked and integrated into servicing workflows
- Design and oversee workflows to ensure compliance with MovieLabs specifications for content delivery, metadata formats, and security requirements
- Partner with engineering to develop tools for automating quality control (QC) checks and validating compliance across all phases of the supply chain
- Maintain robust logging, auditing, and provenance tracking to ensure the integrity and security of content
- Design workflows that enable the efficient global delivery of localized content versions (dubs, subs) aligned with rights and territory data
- Leverage automation to streamline work orders, content readiness tracking, and delivery schedules
- Collaborate with engineering teams to optimize servicing workflows for scalability, speed, and accuracy
- Drive the implementation of scalable, flexible systems that support expanding global content distribution strategies
- Develop governance frameworks to ensure systems and tools adhere to industry best practices and regulatory requirements
- Oversee the integration of secure asset delivery, encryption, and access control measures into systems and workflows
- Act as a trusted advisor to leadership, providing insights and recommendations on systems transformation strategies
- Collaborate with legal and distribution teams to incorporate holdback rules, regional licensing, and other compliance requirements into servicing workflows
- Foster a collaborative culture across teams, ensuring alignment and shared accountability for success
- Prioritize iterative improvements to systems and workflows based on internal feedback and evolving industry standards
- Promote innovation by exploring new technologies, methodologies, and approaches to enhance scalability, efficiency, and user satisfaction
- Lead efforts to embed a culture of continuous learning and adaptability within the organization
- In the role of Principal Product Manager, Systems Transformation, you will report to the VP, Product Management
Our take
In recent decades, anime - encompassing Japanese, Korean, and Chinese animation 0 has transitioned from a niche interest to a formidable industry, boasting a global market worth approximately $30B. Despite this growth, distribution has historically posed challenges, with series and films often reaching overseas audiences through disparate channels, if at all. Crunchyroll emerged to address this issue by consolidating the largest collection of anime into a single streaming service.
Sony's acquisition of Crunchyroll in 2021 for $1.75B expanded the platform's reach, integrating Sony's extensive animation library into its offerings. this move also positioned Crunchyroll for heightened competition against streaming giant Netflix, known for its substantial investments in anime production and acquisition. Currently, Crunchyroll maintains an unrivaled library of anime content, boasting over 44,000 episodes that have attracted over 0M paying subscribers.
While Crunchyroll initially offered a free, ad-supported tier to its vast community, it appears poised to phase out this option, transitioning to a subscription-based model for all new series. Despite this shift, the platform has implemented a global reduction in fees to stimulate subscription uptake. The success of this strategy remains to be seen, but past experiences with companies like Hulu suggest that it may drive subscription growth and mitigate piracy
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (2 rounds)
Mar 2010
$0.8m
EARLY VC
Feb 2008
$4.1m
SERIES A
Total funding: $4.9m
Company benefits
- Receive a great compensation package including salary plus performance bonus earning potential, paid annually
- Flexible time off policies allowing you to take the time you need to be your whole self
- Generous medical, dental, vision, STD, LTD, and life insurance
- Health Saving Account HSA program
- Health care and dependent care FSA
- 401(k) plan, with employer match
- Employer paid commuter benefit
- Support program for new parents
- Pet insurance and some of our offices are pet friendly!
Company HQ
Lucerne - Higuera, Culver City, CA
Leadership
Kun Gao
(Co-Founder)Co-founded Crunchyroll in 2006 and served as CEO/General Manager/Board Member until 2018. Previously the founder and CTO of Frappr.com as well as a Product Engineer at HOT or NOT.
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