Senior Client Strategy Director, Fandom
$180-315k
Offers equity
Fan platform for entertainment and gaming
Be an early applicant
Fan platform for entertainment and gaming
501-1000 employees
Be an early applicant
$180-315k
Offers equity
501-1000 employees
Company mission
To understand, inform, entertain and celebrate fans by building the best entertainment and gaming communities, services and experiences.
Role
Who you are
- If you're passionate about entertainment, gaming, and delivering innovative ad solutions, we’d love to hear from you!
- 10-15 years of experience in client strategy, sales marketing, or media solutions, with a proven track record in RFP management and top-client servicing
- Expertise in developing advertising strategies across digital, branded content, social, and programmatic
- A strong storyteller with the ability to translate data, insights, and creative solutions into compelling sales narratives
- Deep understanding of media buying, audience segmentation, and ad tech trends
- A collaborative leader who thrives in a fast-paced, high-growth environment
What the job involves
- Fandom is seeking a strategic and client-focused Sr Director, Client Strategy to drive revenue growth by delivering best-in-class advertising solutions, servicing top-tier clients, and leading RFP responses
- This role will play a key part in positioning Fandom as an essential partner for brands by developing compelling strategies, packaging innovative ad solutions, and ensuring seamless execution
- Reporting to VP of Global Business Marketing, this leadership role will oversee a team dedicated to proactive client strategy needs, responding to RFPs, and shaping Fandom’s relationship with key clients
- This is a high-impact, client-facing role that will help shape how Fandom services and grows its top advertisers
- Serve as a trusted strategic partner to Fandom’s top clients and agencies, ensuring alignment with their business goals
- Lead RFP responses, crafting compelling proposals that showcase Fandom’s unique audience insights, media solutions, and branded content opportunities
- Develop custom client solutions, leveraging Fandom’s first-party data, community insights, and high-impact ad formats
- Collaborate with sales, research, product, and GTM teams to develop tailored packages that drive measurable results
- Establish a strategic framework for client proposals, ensuring consistency and effectiveness in our pitch materials
- Partner with sales leadership to identify key category growth opportunities and customize vertical-specific narratives for specific clients
- Stay ahead of industry trends and cultural moments, working with the GTM Strategy team to proactively customize sales packages that align with market demand
- Identify scalable ad franchises and repeatable content formats and share with GTM Strategy team
- Regularly assess campaign performance, post-sale insights, and advertiser success stories to refine and enhance future proposals
- Partner with client success and analytics teams to ensure that campaign KPIs align with brand objectives and deliver ROI
- Lead client proposals, presentation and meetings in partnership with sales
- Ensure the sales and client strategy teams are well-versed in Fandom’s offerings
- Manage and mentor a high-performing client strategy team, fostering professional growth and expertise
- As a member of the revenue leadership team, collaborate cross-functionally with GTM, research, sales, and content teams to provide beast-in-class solutions
- Champion a solutions-oriented approach, ensuring Fandom is seen as a go-to partner for advertisers
Our take
Fandoms are on the rise, with companies and cultural brands recognizing the lucrative potential of increased fan engagement and increasingly courting audiences with additional content. Fandom (previously Wikia) is a company leveraging this trend by providing a mainstream multi-platform home for the rise of fan-targeted content and experiences through a multi-property, multimedia business.
Fandom has more than 350 million monthly active users and 250,000 wiki communities. Its advertising revenue model, in an industry defined by internet participation and loyal engagement, has been an astute move from the start and has helped propel it to a leading position, as have a spate of multimedia and media asset acquisitions since 2018.
In 2022, Fandom introduced highly anticipated features such as Interactive Wiki Maps and Fandom Trivia. The platform continues to enhance its map tools and plans to roll out additional features, including custom map markets. These updates are exciting, and ones that are sure to bring even more users and drive further growth for the site.
Steph
Company Specialist at Welcome to the Jungle
Insights
-3% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Jun 2018
$106.4m
SERIES E
Aug 2014
$15m
SERIES D
Total funding: $161.4m
Company benefits
- Robust health plans
- Flexible time off
- Retirement programs including 401k match
- Paid parental leave
- Learning resources
- Paid volunteer time
Company HQ
Union Square, San Francisco, CA
Leadership
Perkins Miller
(CEO)Alongside serving as the CEO of Fandom, they are an Independent Director at Herbalife. Previously a General Manager of North America at StubHub and an Independent Director at Acquisio. They also worked at the NFL as a Chief Digital Officer and the Head of Media Operations and at WWE as an Executive VP of Digital Media.
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