Marketing Manager, Gopuff
Offers equity program and annual performance appraisal and bonus
Food, alcohol, and daily essentials delivery service
Open for applications
Food, alcohol, and daily essentials delivery service
1001+ employees
Open for applications
Offers equity program and annual performance appraisal and bonus
1001+ employees
Company mission
To deliver food, drink, supplies, and essentials to customers' doorsteps, safely and quickly.
Role
Who you are
- Willingness to learn, be a self-starter, with a “get-it-done” attitude
- 5-8 Years of brand management and/or agency experience
- A mandate for creative excellence: a high standard and expert eye with graphic design and copywriting
- Experience leading projects, teams and directing junior staff
- Experience managing internal stakeholders
- Analytical skills and great attention to detail
- Time and project management skills, including ability to work on multiple projects at the same time
- Excellent written and verbal communication skills
- Creative ability to evaluate and/or produce original thinking and ideas
What the job involves
- The ideal candidate will be ready to dive head first to join the innovative team at Gopuff that oversees brand, marketing, and social
- This person will help lead and manage the day-to-day storytelling of Gopuff and its products, services & partners through “mega moments” across the retail and cultural calendar
- From the Super Bowl to Spicy Week, and New Year’s Eve to custom product drops, this person will be the single-threaded leader and ensure Gopuff speaks with one voice across our initiatives, and that this voice is compelling to our target and future customers
- Own all facets of the launch of Gopuff brand moments from strategy to execution
- Identify ways to enhance the value of the Gopuff brand and its products and services in the minds of target customers
- Steward and implement brand creative guidance & creative ideation
- Ideate and execute Gopuff’s social strategy and content
- Community Management: Stay up on social trends, interact with audience and turn comments into content and campaigns
- Understand ways to be locally relevant but nationally known and constantly push the brand forward
- Collaborate with cross-functional teams on brand positioning for key moments and how to impactfully bring it to life
- Collaborate with stakeholders (internal and external) to ensure unity of voice and on-brand communications
- Work closely with the team to ensure we are putting out best-in-class programs, promotions, and communications
- Help develop strategies and manage marketing campaigns for partner programs across all channels
- Craft & execute innovative Creative Partnerships tied to non-endemic brand moments
- Understand how to analyze ROI and success of marketing campaign and articulate through reporting
- Day-to-day management of advertising, media agency, or production partner to develop, produce, and execute production and implement planning
- Manage project budgets
- Ensure legal and regulatory approvals of all communications
Our take
Gopuff was an early player in the last-mile delivery space, offering consumers access to a wide range of consumer goods (including food and alcohol) with delivery in ~30 minutes through its network of micro fulfillment centers, from which a fleet of drivers pick up and drop off orders.
Gopuff currently operates in over 1,000 cities and is adding more. The company has made several strategic acquisitions to charge its growth – including UKs Fancy and Dija, and US BevMo!. However, the company faces increased competition on all sides, from Getir (who recently acquired Gorillas), Glovo, and Zapp, as well as high operating costs.
The company has added a range of new capabilities to its platform, launching features to eliminate former pain points by including advance order scheduling, gifting, and in-store pickup. After abandoning plans to IPO in mid-2022, it is focusing back on profitability, though the company has faced some scrutiny over its methods and has had to search further afield for funding at a time when venture capital is scarce. Regardless, Gopuff is well set to remain a major player in the market.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 10 rounds)
Dec 2021
$1.5bn
CONVERTIBLE
Jul 2021
$1bn
SERIES H
Total funding: $5.0bn
Company benefits
- Gopuff employee discount
- Career growth opportunities
- Internal rewards programs
- Annual performance appraisal and bonus
- Equity program
Company values
- We put customers first
- We change the game
- We own it
- We win together
Company HQ
Northern Liberties, Philadelphia, PA
Articles
Leadership
Yakir Gola
(Co-CEO & Co-Founder)Founded GoPuff whilst studying at Drexel University.
Rafael Ilishayev
(Co-CEO & Co-Founder)Rafael studied at Drexel University with Yakir, where they co-founded Gopuff together in October 2013, and have been co-CEOs since.
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