Senior Performance Marketing Analyst, Grow Therapy

• You have 3-5+ years in performance marketing with direct, hands-on paid social buying experience - you've been the person in ads manager, not just the person reading the report. Meta and TikTok experience is required; YouTube is strongly preferred
• You've had experience scaling volume while managing to an efficiency target (CAC, ROAS, or LTV:CAC) for direct consumer acquisition, and you can talk about the specific decisions that moved core KPIs
• You're analytically self-sufficient - you build your own pulls, you're fluent in spreadsheets and AI / BI tools (experience with Claude/Hex/Looker/Tableau is a plus), and you can take lead on both reading out test results and investigating when numbers don’t line up
• You have strong creative instincts and a track record of briefing and iterating with creative partners. You can articulate and execute a testing framework
• You take a structured, hypothesis-driven approach to performance, and you know how to isolate whether the issue is creative, audience, auction dynamics, landing experience, or measurement
• You're extremely organized and comfortable prioritizing across a high volume of campaigns, tests, and partners
• You have a point of view on how to measure channels where attribution is imperfect
• Research shows that some groups hesitate to apply unless they meet every qualification. If you’re excited about this role but don’t check every box, we encourage you to apply. At Grow, we value diverse experiences, transferable skills, and the unique strengths each person brings

Desirable

• We're looking for a performance marketer who wants to get their hands on the channels where most people first discover Grow
• You'll sit on our paid media team focused on client acquisition, supporting day-to-day buying, analysis, and creative testing across paid social - Meta, TikTok, YouTube - plus creator and affiliate paid partnerships and a growing set of emerging channels
• You'll report to our Performance Marketing Manager leading paid social
• This role is a blend of hands-on-keyboard media buying, real analytical work, and creative judgment
• The best fit for this role questions assumptions and digs deeper when the numbers don't add up, rather than accepting surface-level explanations
• You have a deep understanding of how paid social channels work and are motivated by the thought of helping us to build a best in class program
• You balance attention to detail with a bias toward action - you ship experiments quickly, learn fast, and iterate
• You're excited by the challenge of unlocking growth in competitive markets where the obvious tactics are saturated, and you're energized by mission-driven work
• Own day-to-day management and optimization of paid social campaigns - account structure, budgets, bidding, audiences, creative strategy (in partnership with growth and creative) and pacing against target
• Build and run a high-velocity creative testing roadmap in partnership with our creative team: write the briefs, design the tests, read the results, and scale what works
• Turn performance data into decisions - build your own reporting and analysis, identify lenses for channel measurement and evolve those over time, and bring recommendations
• Support channel strategy and planning: forecasting, budget scenarios, marginal efficiency analysis, and weekly and monthly performance reporting
• Help scale creator and affiliate paid partnerships: collaborating with agencies, sourcing and evaluating creators, briefing, and measuring performance (in close coordination with our influencer marketing lead and other growth/creative teammates)
• Stand up and test emerging channels from proposal through launch and read, building the case for where we should place our next bets
• Contribute to how we measure - incrementality and geo-lift testing, privacy-safe conversion tracking, and attribution in a channel mix where clean click-based attribution isn't always available
• Partner cross-functionally with creative, data, conversion rate optimization, lifecycle, finance, and legal to improve the funnel end to end
• Manage platform and vendor relationships day to day, holding partners accountable to what we need from them to reach our goals