Marketing Content Manager, GroundTruth
$85-115k
+ Bonus
Location-based marketing & advertising platform
Job no longer available
Location-based marketing & advertising platform
201-500 employees
Job no longer available
$85-115k
+ Bonus
201-500 employees
Company mission
GroundTruth's mission is to help businesses understand their audiences and drive outcomes that matter through its location-based marketing and ad technology platform.
Role
Who you are
- The ideal candidate will have 3+ years in B2B or technology-related social media and content experience; agency experience a plus
- Excellent writing and presentation skills (writing samples required); ability to write, edit, publish content, and implement stakeholder feedback
- Familiarity with AP Style guide and experience writing B2B related content; B2C industry knowledge a plus
- Hubspot, Asana, WORDPRESS, or Salesforce experience a plus
- Strong project management skills
- Proficient in commonly used content development tools such as Microsoft Office applications and Google applications
- A strong attention to detail and well-versed in corporate and creative writing styles
- Experience with Google Analytics, and social media measurement/ listening tools a plus
- Understanding of the digital, mobile, programmatic and ad ecosystem
What the job involves
- Proactively work with GroundTruth Teams to identify and craft company success stories, news, and research insights that appeal to customers, partners, and the press
- Manage and monitor social media channels and website content for opportunities to engage with customers, press, and employees
- Work closely with various internal and external stakeholders to create and distribute relevant communications, including topic areas that fall within product and corporate performance
- Partner with the GroundTruth Insights Team to develop and publish data-focused content across social media and our corporate website
- Work closely with agency resources to provide support for PR programs such as award submissions, blog content, and SEO programs
- Help grow and evolve GroundTruth’s content program by tracking and reporting on related quarterly metrics to guide the expansion and evolution of the program
- Work closely with other marketing team members to develop and curate content for company newsletters, events, webinars, and corporate web pages, including the company blog
- Prioritize and manage projects, as well as interact with department leaders to help ensure overall success
- Provide content counsel and support to internal clients while managing internal stakeholders’ expectations
- Support go-to-market product and corporate programs
- This role will report to the Senior Director of Corporate Communications
Our take
Location data is incredibly valuable information to marketers and advertisers, providing insights such as the popularity of a store at specific locations and other geographic trends. However, the quality of existing location data points is limited due to the inaccuracy of location blueprinting, making it difficult for businesses to form actionable insights from it.
GroundTruth provides a location-based marketing and advertisement platform, to help businesses deploy location-specific marketing campaigns. Through its unique approach to geospatial data, the company aims to facilitate audience, location, and contextual targeting for mobile, CTV, OTT, and desktop formats.
Whilst location data is already used to gain insights into the trends and preferences of individuals, GroundTruth has recognized that this data is not yet sophisticated enough, helping to improve its accuracy by precisely blueprinting physical locations and accurately producing visitation data. The company's selling point of data quality is based on 120 million unique monthly visitor points across 100 million stores and points of interest.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
-8% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
Jul 2018
$18m
SERIES F
Nov 2016
$42.5m
SERIES E
Total funding: $139.7m
Company benefits
- World-class benefits including 100% covered medical plans, cell phone, gym and tuition reimbursement programs, and 401k employer match
- Generous maternal and parental leave, flexible schedules and vacation time ensure you have work/life balance
- No one works on an empty stomach with our daily catered lunches and fully stocked snacks/beverages
- We set you up for success with our robust onboarding and career development programs
- Our open work environment promotes the ability to collaborate and rub elbows with everyone in the company including our executive team
- Work in amazing office space for the fastest growing technology company in the location space
Company HQ
World Trade Center, New York, NY
Leadership
Stephen McCarthy
(CEO)Experience as Vice President of Finance and Corporate Controller for MySQL, and was Chief Accounting Officer of Exigen Group.
Salary benchmarks
We don't have enough data yet to provide salary benchmarks for this role.
Submit your salary to help other candidates with crowdsourced salary estimates.
Share this job