Marketing Operations Manager, Duetto

• Experience: 5+ years of experience in marketing operations, revenue operations, or a similar analytics-focused role within a B2B or B2C setting
• Strong experience with CRM platforms (e.g., Salesforce), marketing automation tools (e.g., HubSpot, Marketo), and analytics platforms (e.g., Google Analytics, Tableau)
• Proficiency in data management and visualization tools (e.g., Excel, GSheets, SQL)
• Familiarity with attribution modeling and tools (e.g., Marketo Measure, Hubspot, Salesforce)
• Analytical Mindset: Demonstrated ability to leverage data for decision-making and to solve complex problems in a structured manner
• Collaboration: Proven track record of working cross-functionally and collaborating with marketing, sales, and finance teams to drive business outcomes
• Communication: Strong presentation skills and ability to convey complex data insights clearly to stakeholders

Desirable

• The Marketing Operations Manager will be responsible for optimizing and managing our marketing data infrastructure, reporting frameworks, and attribution models to drive insights that inform our marketing investment strategy
• You will work closely with cross-functional teams (sales, finance, and product) to establish, scale, and optimize data-driven insights that guide key business decisions, ensuring all marketing activities align with revenue and growth objectives
• This role will play a critical part in enhancing our ability to track, measure, and maximize the impact of marketing efforts across the entire funnel
• Design, build, and maintain robust data models that streamline data from various marketing platforms (e.g., CRM, automation tools, web analytics, ad platforms)
• Ensure the accuracy, consistency, and availability of data across marketing systems, including CRM integrations and attribution tracking
• Develop and own marketing dashboards to deliver real-time insights on campaign performance, funnel metrics, and conversion rates
• Regularly generate and present comprehensive performance reports and executive summaries to the marketing and executive teams
• Establish and monitor KPIs to track marketing efficiency, effectiveness, and ROI across channels
• Build and implement multi-touch attribution models to evaluate the contribution of marketing efforts across the customer journey
• Lead experiments to refine attribution models, ensuring precise measurement of channel impact on revenue
• Leverage insights from attribution to make data-informed recommendations for optimizing channel spend
• Work closely with the GTM teams to ensure alignment between marketing and sales metrics, targets, and data workflows
• Assist in developing lead scoring models to improve lead quality and prioritization
• Conduct analysis on customer lifecycle stages, helping to identify and reduce bottlenecks, optimize funnel conversion, and minimize customer acquisition cost (CAC)
• Provide actionable insights and recommendations based on data analysis to support strategic decision-making in marketing budget allocation
• Identify trends, opportunities, and risks in marketing investment, providing guidance for effective resource allocation to maximize growth
• Conduct ongoing ROI analysis to ensure marketing investments align with business goals and adjust strategies as needed