Sales Strategy & Operations Lead, AdRoll

With the global digital marketing software market valued at over $50 billion and forecast to at least triple in value by 2030, AdRoll has established itself as one of the leading names in the industry, along with the likes of Criteo Marketing Solutions, Marin Software, and Google Marketing Platform.

Considering AdRoll’s focus on e-commerce brands, the fact that the company has struck up a deep relationship with Shopify – as a Shopify Plus Certified App Partner – is of huge significance. While this grants the company tens of thousands of potential customers, it also gives them a huge point of access to merchant store data, which will in turn allow AdRoll to generate even greater marketing insights.