Senior Field Marketing Manager, Demandbase
East Coast, US
$120-160k
Salary only applicable to SF Bay Area
Go-To-Market engagement & marketing software
Open for applications
Go-To-Market engagement & marketing software
501-1000 employees
Open for applications
$120-160k
Salary only applicable to SF Bay Area
501-1000 employees
Company mission
To transform how B2B companies go to market.
Role
Who you are
- Bachelor's degree in Marketing, Business, Communications, or a related field. MBA is a plus
- 7+ years of experience in field marketing, demand generation, or event management
- Proven track record of planning, executing, and optimizing successful field marketing programs that drive business growth
- Strong understanding of B2B sales and marketing processes, lead generation, and demand funnel
- Excellent project management skills with the ability to manage multiple programs and deadlines simultaneously
- Exceptional communication, presentation, and interpersonal skills, with the ability to influence cross-functional teams and senior leaders
- Data-driven and results-oriented mindset with the ability to analyze campaign performance and make data-backed recommendations
- Experience with CRM systems (e.g., Salesforce) and marketing automation tools (e.g., Marketo, HubSpot)
- Ability to work independently and collaboratively in a fast-paced, dynamic environment
- Willingness to travel up to 35% as needed for events and regional support
What the job involves
- The Senior Field Marketing Manager will be responsible for developing and executing integrated field marketing strategies to drive lead generation, brand awareness, and customer engagement
- You will collaborate closely with sales, product, and marketing teams to create and implement high-impact campaigns and events that align with company goals
- This role requires a mix of strategic thinking, project management, and hands-on execution to elevate brand presence and generate demand across regional and strategic markets
- Develop and execute comprehensive field marketing strategies that align with corporate goals, regional sales objectives, and customer needs
- Lead the planning, execution, and optimization of in-person and virtual events, such as trade shows, conferences, regional webinars, and customer meetups
- Build and manage strong relationships with regional sales teams to understand market needs and ensure alignment on messaging, target accounts, and campaign execution
- Leverage data and analytics to measure the success of field marketing programs and adjust tactics to maximize results
- Collaborate with the demand generation team to create targeted lead-generation programs, content, and campaigns that drive qualified leads to sales
- Manage marketing budgets and resources for field activities and ensure programs are delivered within budget and timeline
- Act as the voice of the customer by gathering insights, identifying trends, and ensuring marketing strategies reflect customer pain points and priorities
- Coordinate with creative, content, and digital marketing teams to develop region-specific messaging and collateral
- Track and report on key performance metrics, such as lead conversion rates, event attendance, and ROI on field marketing investments
- Stay up-to-date on industry trends, competitive landscape, and emerging marketing technologies to ensure the company remains ahead of the curve
Our take
B2B buyers face challenges that aren't met by most off-the-shelf marketing and sales software. Focused on customer sales (or converted from customer sales software), it usually fails to take into account the long sales cycles, unique advertising requirements, and account management needs of business sales. Since 2006, Demandbase has been here to change that with its account-based marketing platform designed specifically for B2B sales.
Competition in the digital sales space has heated up and Demandbase isn't the only B2B marketing firm in the sector, with other companies such as 6sense and Terminus offering marketing solutions. However Demandbase stands out by being the only demand-side platform built specifically for B2B advertising. This gives it a much more accurate identification of purchasing accounts and more precise targeting of advertising spend compared to its competitors.
Demandbase boasts a large and growing customer base including major clients such as Siemens, VISA and General Electric. On the back of several new updates and launches, as well as record bookings and strong revenue growth, the company has secured significant funds that will be used to support its next wave of platform innovation. The company was also recognised by Research In Action as a Market Leader for 2024 on its Vendor Selection Matrix™ for Revenue Marketing Automation Solutions.
Steph
Company Specialist at Welcome to the Jungle
Insights
-3% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
May 2017
$65m
SERIES H
Jul 2015
$30m
LATE VC
Total funding: $158m
Company benefits
- Health and Wellness Plans
- Stock Options
- Flexible Time Off & Holidays
- Family Friendly Benefits
- Remote Friendly
- Inclusive and Open Company Culture
- Professional Development
Company HQ
Yerba Buena, San Francisco, CA
Leadership
Chris Golec
(Board Director)Founded Demandbase and was CEO until 2019. Is currently CEO of Channel99. Was previously Global Marketing Manager for General Electric and a Product Development Engineer with DuPont.
Gabe Rogol
(CEO, not founder)Was Senior VP of Sales and CRO at Dealbase before stepping up to CEO. Previously was VP Sales & Marketing with IDG.
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