As self-employment rises, applications seek to capitalize on the $100B creator economy. Phyllo builds APIs for these applications to use, with data drawn directly from platforms like YouTube and TikTok, to combat the difficulties in accessing cross-platform user data.
Few creator platforms provide open APIs for integration. If they do, they often require large amounts of developer time in maintaining the integration. Launched in 2022, Phyllo’s API instead integrates with hundreds of platforms, providing a clear cross-platform data picture of finances or engagement.
Phyllo works with some of leading creator economy companies, including Beacons, Creative Juice, and Karat. The company has raised impressive funding led by RTP Global, which is set to accelerate development and expand their customer base.
Kirsty
Company Specialist at Welcome to the Jungle