Senior Content Marketing Manager, Landbot

• 3/5+ years in B2B SaaS content marketing, with proven experience targeting technical GTM audiences (RevOps, Marketing Ops, Demand Gen professionals)
• Prolific content creator with portfolio demonstrating technical content writing ability - you must be hands-on and able to produce 6-8 quality pieces monthly
• Technical empathy: Ability to understand and explain automation concepts, APIs, webhooks, and MarTech integrations without being a developer
• SEO expertise: Proven experience with keyword research, SERP analysis, topic clustering, and on-page optimization - must be able to direct agency partners strategically
• Data-driven mindset: Comfortable with data analytic tools, and connecting content metrics directly to pipeline and revenue impact
• Tool proficiency: Google Analytics 4, Google Search Console, Webflow , SEMrush/Ahrefs, Notion
• Written and verbal fluency in English and Spanish - both languages are essential for our market
• Lean team experience: Track record of thriving in small teams where strategic thinking must balance with daily execution
• GTM ecosystem knowledge: Understanding of CRMs (HubSpot, Salesforce), automation platforms (Zapier, Make), and how modern revenue teams operate
• Project management skills: Ability to juggle multiple content initiatives, manage external agencies, and collaborate cross-functionally while maintaining quality and deadlines
• Eligibility to work in Spain
• This role requires someone who can thrive in ambiguity, work independently, and balance strategic thinking with daily execution
• If you want to have massive impact on a growing company's trajectory while developing both strategic and tactical skills, this is a unique opportunity

Desirable

• Catering to mid-size companies in high-ticket sales industries, we've achieved a remarkable growth rate and are looking for a Senior Content Marketing Manager to join our vibrant team and contribute to our vision
• As our Senior Content Marketing Manager, you'll be the strategic architect AND primary executor of our content marketing efforts
• This is a hands-on role where you'll spend 60-70% of your time creating content yourself while building and directing our overall content strategy
• You'll be instrumental in our shift toward acquiring "Michael" - our ICP of tech-savvy GTM professionals who need sophisticated automation solutions
• Content Strategy & SEO Leadership (20%)
• Design and execute content strategies targeting GTM professionals (RevOps, Marketing/Sales Ops, Growth Marketing) in companies. with complex lead management needs
• Own and define our SEO strategy, directing our agency partners on implementation while maintaining strategic control
• Develop topic clusters and content pillars focused on technical automation, lead qualification, and GTM optimization
• Create content roadmaps that directly support demand generation and drive qualified "Michael" signups
• Customer Research & Voice of Customer (20%)
• Conduct regular customer research and participate in interviews with customers to plan engaging content
• Transform customer insights into content that addresses real technical pain points
• Collaborate with Customer Success to identify content gaps based on support tickets and user feedback
• Maintain a content feedback loop with Sales to understand objections and buyer questions
• Hands-On Content Creation (40%)
• Write 4-6 high-quality pieces monthly, including technical guides, integration tutorials, and thought leadership
• Transform complex technical features (APIs, webhooks, automation workflows) into compelling narratives that resonate with sophisticated buyers
• Create MOFU content assets (ROI calculators, templates, comparison guides) that accelerate pipeline velocity
• Develop case studies and success stories showcasing advanced use cases in high-ticket industries (Financial Services, Automotive, Telco, Education, Home services etc)
• Distribution & Collaboration (20%)
• Execute multi-channel distribution strategies beyond owned channels (communities, partnerships, social media)
• Collaborate closely with Paid Ads agency/RevOps to create landing pages and ad copy that convert technical audiences
• Partner with Product and Support teams to create technical documentation and feature announcements
• Work with our inhouse Content Writer to maintain consistent output while elevating content quality
• Coordinate with external SEO/content agencies to maximize impact while maintaining strategic direction

• CV screening
• HR interview
• Challenge review (Raquel, Anna, Jiaqi)
• CEO interview
• Interview Demo Day with Team - (Cris, Raquel + Xavi)
• Reference Check