Social & Marketing Coordinator, Hello Sunshine
$60-65k
Media brand celebrating women
Be an early applicant
Media brand celebrating women
501-1000 employees
Be an early applicant
$60-65k
501-1000 employees
Company mission
To change the narrative for women.
Role
Who you are
- You are extremely detail-oriented, reliable and pro-active, thinking critically about the channels, calendaring and community management
- You possess strong creator and editing skills, including the ability to ideate, film, appear in and edit attention-grabbing TikToks
- You listen closely to the audience to see what they’re saying or asking for—this will be important to create new social and digital/ online stories
- 3 years of experience in social media, content creation, or digital marketing
- Strong understanding of Gen Z trends, creator economy, pop-culture, and influencer space
- Hands-on experience with TikTok, Instagram, YouTube, and emerging social platforms
- Skilled in content ideation, content creation, video editing, and graphic design tools (e.g., Canva, Adobe Suite, CapCut)
- Experience with social media scheduling tools (e.g., Sprout, Later, Hootsuite)
- Strong writing and communication skills for community engagement
- Strong attention to detail and follow-through
- Ability to craft compelling, platform-native copy across social and marketing materials
- Ability to analyze social insights and translate them into actionable strategies
- Adaptability in a fast-paced, hybrid work environment with high-impact learning opportunities
What the job involves
- As a Social & Marketing Coordinator for one of our Hello Sunshine brands, you’re immersed in Gen Z culture, trends, the creator and influencer space, emerging platforms, and how to match important brand ethos with social trends, industry best practices, community management, and content capture
- You work in tandem with other team members and social channel leads to brainstorm, map out brand priorities, and create content
- You ideate content needs, assist with channel management, research trends (and relevant ways to join), community management, audience conversations, scheduling, and posting
- You provide real-time platform and audience insights to inform our social and marketing strategy
- Additionally, you will support marketing development from press to identifying cultural insights to channel measurement to talent outreach and planning and development of marketing tentpoles
- You will be expected to regularly surface and share innovative ideas—from potential brand or talent partnerships, to creative press angles and audience-expanding activations
- Be part of the marketing and social strategy conversation; contribute to content creation, platform management, scheduling, posting, identify and execute on cultural trends and community management for brand social channels
- Manage tactical PR requests and approvals internally
- Analyze first and third party data to uncover insights and trends, translating them into clear, actionable storytelling that informs strategy and content
- Identify cultural and audience trends to inform campaign planning and develop marketing tentpoles
- Monitor and analyze social performance data to uncover insights and inform creative and strategic decisions
- Manage content calendars and help with day-to-day scheduling, publishing, and coordination
- Facilitate external talent conversations and deliverables, as necessary
- Track marketing channel measures and identify key areas of growth
- Support the marketing leadership team with insights, cross channel planning and tactical execution
- Manages marketing assets and ensures messaging is consistent across channels
- Collaborate with social leads to produce and execute supporting content for projects and company priorities
- Work with social and marketing team on reporting and analytics
- Hands-on content creation: Use your filming, video editing and content creation skills to produce elevated content with relevant apps and tools
- Community management and building across all social media channels. An innate understanding of social media trends, strategy, data, and conversations
- Understanding audience sentiment to create content that shapes the culture and drives reach and engagement
- Understand and serve as the voice of the channel/ brand to deliver an authentic, audience-centric content experience
Our take
Gender inequality over the last century has led to men having an unfair advantage in representation through film, television, books, and day-to-day life. Many women have channeled this inequality into their creative work, and it is important that these stories are heard.
Hello Sunshine provides a feminist online media platform, shining a light on film, television, podcasts, and other media formats created by women. The company also runs the female authorship Reese's Book Club, in addition to a newsletter and an online clothing store. Whilst the broadness of content formats Hello Sunshine promotes may present itself as a challenge to the company, it has unified its versatility with its exclusive focus on female authorship and creativity.
In 2021, the company was sold for over $900M to a media company backed by Blackstone. Since then, Reese Witherspoon and Sarah Harden have continued to serve on the board and oversee day-to-day operations. The company is focused on changing and transforming the industry, promoting creators who have been structurally sidelined in the past.
Steph
Company Specialist at Welcome to the Jungle
Insights
53% employee growth in 12 months
Company
Funding (1 round)
Dec 2020
$5m
SERIES A
Total funding: $5m
Company HQ
Playa Vista, Los Angeles, CA
Leadership
Sarah Harden
(Co-Founder & CEO)Experience as Group Director of Partnerships and Development for News Corporation Asia from 2010 to 2013. President of Otter Media from 2015 to 2018.
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