Senior Manager of Marketing Operations & Analytics, Empathy
$150-170k
+ Stock options
Grieving support platform
Be an early applicant
Grieving support platform
101-200 employees
Be an early applicant
$150-170k
+ Stock options
101-200 employees
Company mission
To make care as practical as it is compassionate - partnering with employers, insurers, and financial institutions to deliver scalable support that eases emotional burdens, simplifies complex logistics and empowers families to move forward with clarity and resilience.
Role
Who you are
- 7+ years of experience in marketing operations, analytics, or related roles
- Proven success continuously evolving and optimizing marketing systems (e.g., Salesforce, HubSpot, 6Sense), integrating them with analytics or BI tools and staying ahead of emerging technologies
- Strong analytical and technical skills, with expertise in marketing attribution, campaign measurement, and performance optimization
- Deep understanding of the marketing funnel, data management, and audience segmentation
- Proficiency in analytics and visualization platforms such as Tableau, Looker, or Power BI
- Excellent communication and stakeholder management skills, with the ability to translate data into actionable insights
- Highly organized, process-oriented, and detail-focused, with a mindset for continuous improvement
What the job involves
- The Sr. Manager, Marketing Operations & Analytics drives operational excellence and data-driven decision-making across the marketing organization. This role is responsible for managing and evolving the marketing technology stack, optimizing campaign performance, and building the analytical foundation that enables smarter marketing strategies and measurable ROI
- Manage and optimize the marketing technology stack (marketing automation, analytics, and data tools) to support all marketing teams, ensuring connected insights, efficient workflows and measurable impact
- Develop and maintain marketing dashboards, reports, and KPIs to measure campaign performance, lead flow, pipeline and revenue contribution
- Collaborate with marketing leadership to identify insights from data and recommend actions to improve campaign effectiveness and marketing ROI
- Own the design and implementation of the core marketing process (lead management, campaign tracking, attribution models, and analytics) and empower the team to self-serve workflows and insights through training, documentation and scalable systems
- Partner with cross-functional teams (demand gen, growth marketing, product marketing, brand, client marketing) to ensure data-driven execution and measurement of marketing initiatives
- Support data hygiene, segmentation, and audience management to enable targeted marketing campaigns
- Provide advanced analytics and modeling to inform marketing strategy, budget allocation, and resource planning
- Ensure compliance with data privacy regulations and best practices across marketing systems and processes
Our take
Grieving for a loved one is one of the most challenging things many people have to do in their life. Amongst the emotional strains of loss, losing someone often comes with an extreme amount of financial, legal and administrative responsibility. Empathy is a platform offering holistic support to families navigating the complexities of loss.
Founded in 2020, the platform and mobile app blends human care with innovative technology to address the multifaceted challenges of grief, estate settlement, benefits and probate. What sets Empathy apart is this comprehensive approach, providing personalised guidance, emotional grief resources, and practical tools through partnerships with employers and life insurers.
A recent round of funding underscores the company’s growing impact, with support from prominent investors and industry leaders. Empathy's success lies in its ability to fill a critical gap in traditional support systems, offering compassionate care that goes beyond financial assistance, and providing invaluable support during life's most difficult moments.
Steph
Company Specialist at Welcome to the Jungle
Company
Funding (last 2 of 4 rounds)
May 2025
$72m
SERIES C
Mar 2024
$47m
SERIES B
Total funding: $162m
Company benefits
- Premium Healthcare - Medical insurance with an option for $0 deductible & monthly payment, plus vision and dental benefits
- Paid Time Off - Four weeks of paid vacation time, in addition to federal holidays and paid sick leave
- Parental Leave - Paid leave for new and expecting parents with flexible extension and return to office options
- Bereavement Care - Flexible leave and premium access to the Empathy platform for employees, friends, and family dealing with loss
- Financial Wellness - Company-sponsored 401(k) retirement plans with up to 4% employer match for US employees
- Stock Options - Competitive equity offerings for all employees to share in the success of the company
Company HQ
Flatiron District, New York, NY
Leadership
Ron Gura
(Co-Founder & CEO)Previously worked as SVP of Product for WeWork and Product Director/GM for eBay. Also Co-founded The Gifts Project (Acq. by eBay).
Yonatan (Yon) Bergman
(Co-Funder & CTO)Previously the VP of Engineering (Mobile Engineering Manager) of PayPal, and Engineering Manager at eBay.
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