Director of Marketing Analytics, Chime
$165.9-207.3k
+Bonus & Equity
3+ days a week in office
Mobile banking for the everyday person
Job no longer available
Mobile banking for the everyday person
1001+ employees
Job no longer available
$165.9-207.3k
+Bonus & Equity
3+ days a week in office
1001+ employees
Company mission
To make financial peace of mind a reality for millions of everyday people.
Role
Who you are
- 10+ years of validated experience in analytics or a related quantitative field
- 8+ years of experience in Marketing Analytics at a B2C technology company, with a comprehensive understanding of marketing measurement, incrementality, channel attribution, and ROI frameworks
- A strong quantitative background acquired through a degree in a related field (e.g. Statistics, Economics, Applied Mathematics) or through professional experience
- Experience with mobile app marketing and core marketing analytics
- Proficiency in crafting sophisticated SQL queries
- Proficiency in one or more analytics and visualization tools. Looker is a plus
- A history of leading and encouraging a team
- Excellent interpersonal skills, with the ability to communicate clearly to both technical and non-technical audiences
- Skilled at handling cross-functional relationships and presenting to leadership across various organizations
- A strong data-driven approach and results-focused mentality, with a passion for delivering measurable results and upholding high standards for the team
- A detailed understanding of statistical analysis (e.g. hypothesis testing, experimentation, regressions)
- A track record of using data to drive business impact, preferably in a consumer-facing digital environment
- Proficient at quickly uncovering insights and presenting them persuasively to drive action
What the job involves
- Lead a hardworking team of marketing analysts by setting a clear vision and guiding them in establishing measurable marketing KPIs and frameworks
- Foster a culture of continuous improvement by providing clear direction, setting expectations, and keeping the team motivated
- Craft the marketing attribution strategy to measure/assess the efficiency of marketing activities at each stage of the customer lifecycle and optimize marketing spend for key business outcomes
- Build and guide experimental frameworks to measure the incremental impact of marketing across Paid channels
- Develop key insights into customer behaviors, using analytical frameworks and methods to find opportunities for acquisition and lifetime value (LTV) growth
- Partner with marketing channel owners to craft and implement data-driven pilots that accelerate the efficiency and effectiveness of performance marketing
- Collaborate closely with Product Marketing partners to define go-to-market strategies for new product launches, ensuring the achievement of overall launch goals
- Serve a trusted advisor to the marketing team, advising on growth opportunities and identifying innovative ways to use data to address business challenges and drive growth
Our take
Chime is part of the growing realm of fintech banks and providers, emphasizing straightforward, cost-effective banking solutions. It cuts the expenses tied to basic bank accounts and provides users with greater autonomy in managing their finances.
In contrast to many traditional banks that levy steep fees and hefty penalties for overdrafts while offering meager interest rates on savings, Chime addresses a crucial gap in the banking sector. Its primary focus is on catering to individuals with modest savings who seek the convenience of automated digital banking.
With a remarkable ascent in its trajectory, Chime's current valuation stands at $25.5B, a staggering $23.5B surge from its early 2019 valuation, underscoring its impressive and swift expansion. However, competition remains fierce, with other neobanks like Ally offering similar features and vying for the same customer base.
Freddie
Company Specialist at Welcome to the Jungle
Insights
0% employee growth in 12 months
Company
Funding (last 2 of 9 rounds)
Aug 2021
$750m
SERIES G
Sep 2020
$485m
SERIES F
Total funding: $2.0bn
Company benefits
- Physical: We believe in taking care of your physical health, so as a Chimer you’ll get medical, dental, and vision insurance, as well as benefits to support your physical activity, family planning, and all of your little Chimers
- Emotional: We know that staying healthy involves a lot more than doctor’s checkups. We partner with Modern Health to help you navigate your mental health, give monthly Take Care of Yourself Days, and want you to take time off when you need it
- Financial: We want Chimers to save and feel financially supported, so we offer savings plans with competitive matching, as well as access to financial planning and legal assistance so that you can find your financial peace of mind
- Social: We’ll celebrate your milestones together with travel stipends, swag, and high-fives and make sure you’re connected to fellow Chimers through our Chime Resource Groups (CRGs) and company events
Company HQ
Nob Hill, San Francisco, CA
Leadership
Chris Britt
(Co-Founder & CEO)Chris worked as an Accenture Management Consultant for 4 years before roles at CMGI, Comscore Networks, and Visa. They left their position as an SVP of Corporate Development at Green Dot Corporation to co-found Chime in November 2012.
Ryan King
(Co-Founder)Ryan worked at Plaxo for 8 years, first as Lead Engineer and then working their way up to VP of Engineering & COO. They went on to be CTO & Vice President at Comcast Silicon Valley Innovation Centre before co-founding Chime.
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