Product Marketing Manager, Outreach
$90-130k
More information about location
Sales execution platform
Be an early applicant
Sales execution platform
1001+ employees
Be an early applicant
$90-130k
More information about location
1001+ employees
Company mission
To change the way companies engage with their customers throughout their lifecycle.
Role
Who you are
- 3-5 years of experience working as a product marketer in the technology industry
- Experience defining and executing go-to-market strategies
- Proficient understanding of SaaS technology and landscape
- Proven ability to drive key business objectives
- Quick decision making for impactful outcomes
- Exceptional communication, writing and presentation skills
- Ability to deliver clear and compelling customer-facing messaging and materials
- Experience working with revenue, marketing, customer experience, and product teams
- Bachelor’s degree
What the job involves
- Join the growing Product Marketing team as we expand the Outreach product portfolio to dominate the global markets in the Sales Execution Platform space, spanning customers from scrappy startups to some of the largest global enterprise companies in the world
- We are a team that sits at the intersection of PDESS (Product Development Engineering Success Support) and Marketing, translating innovative offerings into marketable, sellable products that deliver unmatched customer experiences and scale across the globe
- We are obsessed with collaborating across internal teams and stakeholders
- We wake up each day ready to do our best work and remain ever curious about how to improve, evolve, innovate and grow
- Outreach is seeking a Product Marketing Manager with a proven track record for bringing AI conversation intelligence and voice products and innovations to market with high customer impact and satisfaction to drive product momentum and revenue growth at a global scale in the B2B SaaS market
- This person will support the go-to-market strategy and execution plans to drive product momentum and revenue growth at a global scale in the B2B SaaS market
- Engage in partnership with Product Marketing Managers in the US and Product Managers located remotely across the US
- This position will be responsible for developing value propositions, product positioning, messaging, and all aspects of enabling Marketing, Sales, Partner and Customer teams
- They will work in partnership with the broader PMM team to drive customer value, adoption, retention and growth
- Driving market requirements and go-to-market strategies for Outreach products
- Developing proficiency on the Outreach Sales Execution Platform and best practices; be known as a product and customer subject matter expert
- Creating and managing the go-to-market plan for new product and feature releases in close collaboration with Product Management, Marketing, Enablement, Pricing and Packaging, Sales and Post-Sale teams
- Understanding of the competitive landscape to clearly articulate differentiators and gaps across Outreach solutions
- Delivering a strong bill of materials for each release to ensure we have the materials to support go-to-market efforts beyond PMM
- Working with all areas of marketing to drive event content, product videos, demos, training materials, case studies, campaigns, PR and content to increase product awareness on web, events, etc
- Collecting market and customer research to stay in touch with buyer and seller needs through the development of differentiated messaging for our target audience’s adoption and grow our customer base
- Owning the web experience for the product area, including: Outreach Voice, Conversation Intelligence and Coaching capabilities
Our take
Alongside the longstanding problems of identifying and closing sales, Customer Relationship Management (CRM) has long faced challenges with poorly integrated technology, which has inspired a flurry of companies targeting efficiency in the sector. Outreach is a sales execution platform that enables users to build more pipeline, proactively fix deal risks, and make the best decisions to advance their deals across every moment of the sales cycle.
Outreach is a leader in its category; delivering a comprehensive suite of sales tools, and generating AI-driven insights from a rich set of industry data. The company's focus on AI, which included the development of a ‘knowledge AI assistant’ for salespeople, is what allowed it to get ahead in the market. There are numerous competitors in the space, however Outreach has proved to command investor respect, having achieved Unicorn status in 2020.
Outreach has continued to display good growth, and has become a mission-critical part of the revenue stack for many customers - of which it boasts over 5000 globally. Notable names served by the company include Siemens, Twilio, and zoom.
Freddie
Company Specialist at Welcome to the Jungle
Insights
-3% employee growth in 12 months
Company
Funding (last 2 of 9 rounds)
Jun 2021
$200m
SERIES G
Jun 2020
$50m
SERIES F
Total funding: $527.3m
Company benefits
- Dental and vision coverage
- 401(K)
- Parental leave
- Flexible time off
- Work from home opportunities
- Health insurance
Company HQ
Interbay, Seattle, WA
Leadership
Manny Medina
(CEO)Manny was employee number three on Amazon’s AWS team, and led the Microsoft mobile division from launch.
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