Channel Marketing Manager, SpyCloud
More information about location
Cybercrime analytics platform
Job no longer available
Cybercrime analytics platform
201-500 employees
Job no longer available
More information about location
201-500 employees
Company mission
To make the internet a safer place by disrupting the criminal underground.
Role
Who you are
- The ideal candidate will have a strong understanding of the cybersecurity landscape, experience in channel marketing, and the ability to design and execute impactful programs that produce positive outcomes for both parties
- You have established relationships with regional & national cyber security VARs and their marketing teams
- You have a wide breadth of experience with digital and offline channel marketing programs and the ability to measure their effectiveness
- You’re disciplined and organized, with solid project management skills, and able to meet competing deadlines
- You’re an activator, self-starter, and both strategic and tactical — able to operationalize good ideas
- You’re an excellent writer and clear communicator
- You are passionate, enthusiastic and see challenges as opportunities
- You embrace an entrepreneurial mindset, take calculated risks, and are known for speed and agility in your work
- 5+ years of experience in channel marketing in the cybersecurity or technology sector
- Proven track record of developing successful channel marketing strategies that drive revenue growth
- Experience working with international channel partners in Western Europe
- Strong project management skills with the ability to manage multiple programs simultaneously
- Experience with CRM, MAP and project management tools including Salesforce, Marketo, and Asana
- Excellent communication and interpersonal skills to build strong relationships with internal teams and external partners
- Analytical mindset to drive decisions and optimize campaigns
- High degree of responsibility and follow-through
What the job involves
- Reporting to the Senior Director of Growth Marketing, the Channel Marketing Manager will play a pivotal role in driving the success of our channel partners across the US and Europe
- This role will collaborate closely with Channel Sales Managers to develop and execute strategic marketing plans that generate new business opportunities through our partner network
- Partner Collaboration: Work closely with Channel Sales Managers across the US and Europe to support the execution of marketing programs that drive lead and pipeline generation
- Campaign Development: Develop and manage co-marketing campaigns and sales plays tailored to specific regions and partner needs
- Event Coordination: Plan and manage partner-focused events, including webinars, training sessions, and field activities to increase visibility and engagement
- Content: Collaborate internally to deliver localized and co-branded assets that support partners in educating their clients about SpyCloud
- Enablement: Assist in creating regular communications and enablement toolkits to empower partners with the resources they need to succeed, and administer the Channel Partner Portal
- Performance Analysis: Track and analyze the effectiveness of channel marketing initiatives, optimizing programs along the way
- Budget Management: Administer the channel marketing budget, ensuring all activities deliver the desired results
- Market Insight: Stay informed about industry trends, competitor activities, and partner developments to adapt marketing strategies as necessary
Our take
Mainstream browsers are heavily monitored to help combat cybercrime, but these browsers are generally not used by digital criminals. The 'dark web' operates outside of the legal web, with criminals using such platforms to sell login details and other sensitive information.
SpyCloud provides a web plugin that monitors websites and forums on the dark web to inform companies of when sensitive data that matches their credentials is located. This allows companies to identify and take action upon a data breach before any harm can be done.
There are many fraud and cybercrime detection software companies on the market but SpyCloud's specialisation in monitoring the darkweb has carved it out a distinct niche. This has seen it attract an impressive client list of over 500 enterprises, as well as significant funding that supports further platform development.
Freddie
Company Specialist at Welcome to the Jungle
Insights
23% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Jun 2024
$35m
GROWTH EQUITY VC
Aug 2023
$110m
LATE VC
Total funding: $203.5m
Company benefits
- 401(k)
- Health, Vision and Dental Insurance
- Generous PTO Plan
- In-office meals provided
Company HQ
Bouldin Creek, Austin, TX
Leadership
Ted Ross
(Co-Founder & CEO)They worked in Security Systems for the US Air Force before serving in Engineering at West Corporation, Wal-Mart and Extreme Networks. They worked at HP for 4 years in Threat Intelligence before co-founding SpyCloud in 2016.
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