AI‑Powered Search & Content Optimization Lead, Empathy
$135-155k
OTE
+ Stock options
Grieving support platform
Be an early applicant
Grieving support platform
101-200 employees
Be an early applicant
$135-155k
OTE
+ Stock options
101-200 employees
Company mission
To make care as practical as it is compassionate - partnering with employers, insurers, and financial institutions to deliver scalable support that eases emotional burdens, simplifies complex logistics and empowers families to move forward with clarity and resilience.
Role
Who you are
- 6+ years of experience in SEO strategy and execution, with a strong understanding of content, analytics, and broader digital marketing
- Proven track record of writing, editing, and publishing content that drives measurable search and engagement performance
- Deep knowledge of SEO and AI‑search (AEO) best practices, with curiosity to experiment as platforms evolve
- Highly skilled at using AI tools (e.g., ChatGPT, Gemini, Claude) for research, content creation, and optimization
- Proficient in SEO and analytics platforms (Google Search Console, Semrush, Ahrefs, GA4, etc.)
- Excellent communicator with strong editing, storytelling, and organizational skills, maintaining high editorial standards while producing content at scale
- Self‑starter mindset — comfortable owning both strategy and execution in a dynamic, hands‑on environment
What the job involves
- The AI‑Powered Search & Content Optimization Lead drives visibility and audience engagement through a modern, AI‑powered approach to search and content
- This role combines deep SEO and emerging AEO expertise with generative AI fluency to ensure that our brand, content, and insights surface across both traditional search engines and AI‑driven discovery platforms
- The person will also have a strong understanding of how to rapidly create and optimize content at scale for use across Marketing channels, ensuring efficiency, consistency, and measurable impact
- Lead the strategy and execution for organic visibility and audience growth across search (SEO) and AI answer engines (AEO)
- Research, test, and implement optimization tactics for AI‑driven search and discovery experiences
- Write, edit, and publish high‑quality content (web, blog, guides, thought leadership, etc.) aligned with SEO, AEO, and brand strategy — using AI tools to enhance speed and relevance
- Develop scalable content processes and frameworks that enable efficient creation, optimization, repurposing, and distribution across multiple channels
- Build and manage an AI‑assisted content workflow, identifying best‑in‑class tools to support ideation, outlining, writing, and performance analysis
- Collaborate with cross‑functional stakeholders (demand gen, brand, product marketing) to align content with audience needs and company goals
- Define and maintain performance metrics — track search visibility, engagement, and conversion to continually improve results
- Stay ahead of industry changes in generative search, multimodal AI, and evolving user behavior to guide marketing strategy
Our take
Grieving for a loved one is one of the most challenging things many people have to do in their life. Amongst the emotional strains of loss, losing someone often comes with an extreme amount of financial, legal and administrative responsibility. Empathy is a platform offering holistic support to families navigating the complexities of loss.
Founded in 2020, the platform and mobile app blends human care with innovative technology to address the multifaceted challenges of grief, estate settlement, benefits and probate. What sets Empathy apart is this comprehensive approach, providing personalised guidance, emotional grief resources, and practical tools through partnerships with employers and life insurers.
A recent round of funding underscores the company’s growing impact, with support from prominent investors and industry leaders. Empathy's success lies in its ability to fill a critical gap in traditional support systems, offering compassionate care that goes beyond financial assistance, and providing invaluable support during life's most difficult moments.
Steph
Company Specialist at Welcome to the Jungle
Company
Funding (last 2 of 4 rounds)
May 2025
$72m
SERIES C
Mar 2024
$47m
SERIES B
Total funding: $162m
Company benefits
- Premium Healthcare - Medical insurance with an option for $0 deductible & monthly payment, plus vision and dental benefits
- Paid Time Off - Four weeks of paid vacation time, in addition to federal holidays and paid sick leave
- Parental Leave - Paid leave for new and expecting parents with flexible extension and return to office options
- Bereavement Care - Flexible leave and premium access to the Empathy platform for employees, friends, and family dealing with loss
- Financial Wellness - Company-sponsored 401(k) retirement plans with up to 4% employer match for US employees
- Stock Options - Competitive equity offerings for all employees to share in the success of the company
Company HQ
Flatiron District, New York, NY
Leadership
Ron Gura
(Co-Founder & CEO)Previously worked as SVP of Product for WeWork and Product Director/GM for eBay. Also Co-founded The Gifts Project (Acq. by eBay).
Yonatan (Yon) Bergman
(Co-Funder & CTO)Previously the VP of Engineering (Mobile Engineering Manager) of PayPal, and Engineering Manager at eBay.
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