Digital Marketing Manager, deepwatch
$151.5-168.5k
OTE
+ Stock options
Managed cyber security solutions
Posted today
Managed cyber security solutions
201-500 employees
Posted today
$151.5-168.5k
OTE
+ Stock options
201-500 employees
Company mission
To serve its customers and protect their networks, everywhere, every day.
Role
Who you are
- We are seeking an innovative, creative, and passionate Digital Marketing Manager to lead our digital advertising and account based marketing efforts
- The ideal candidate will be highly analytical, well-organized, have strong communication skills, possess a passion and curiosity for digital marketing and media, a quick learner and a consummate multi-tasker
- Successful candidates will have a history of creating compelling content, a deep understanding of digital marketing platforms and trends, and a strong sense of what works
- Hold a Bachelor’s degree in Marketing, Business, or related field (MBA preferred) or equivalent work experience
- Have expertise in adwords, bid management tools, Google Analytics, Facebook and other social media platforms
- Be experienced in managing digital campaigns to acquire and engage users throughout the funnel
- Have successfully managed agencies
- Demonstrate an understanding of and proven implementation of analytics best practices
- Proven track record of developing and implementing rigorous test and control programs
- Understand the interplay between online/social and traditional channels
- Demonstrated success in utilizing analytics to provide strategic recommendations and drive concrete action
- Have excellent analytical skills with a proven ability to drive the evolution of a program through the application of data insights
- Manage multiple projects simultaneously
- Communicate in a clear and concise manner, both verbally and in writing, with the ability to distill complex ideas into easily understandable stories
- Be highly organized and detail-oriented, with a strong eye for creating high-caliber digital content
- Solve problems creatively in a fast-paced environment; take initiative to achieve results; meet short deadlines; and maintain a positive attitude
What the job involves
- The Digital Marketing Manager will oversee and manage Deepwatch SEM programs, media planning, and paid social marketing initiatives
- You will manage the agencies, oversee online advertising programs and continually improve upon the return on investment for each initiative
- This is an opportunity to work with a collaborative and fun team, gain a broad perspective, and make an impact in a high-growth company and an exciting corner of the cybersecurity space
- Develop, create and optimize Deepwatch’s paid search programs
- Lead the global strategy and execution of SEM
- Manage campaigns for display, remarketing, search and paid social promotions
- Create strategy, implement, track, analyze and optimize paid campaigns across Google AdWords, Display, Facebook, Bing, Twitter, LinkedIn, and YouTube platforms
- Develop and manage the day-to-day execution of the digital marketing plan, with a focus on incremental return on ad spend and new customer acquisition
- Conduct keyword discovery, testing, and optimization; build and execute keyword expansions to drive accelerated program growth
- Measure, report and act on the performance of digital marketing efforts and campaigns
- Develop and implement testing strategies to improve campaign response/marketing ROI
- Provide performance analysis and make spend shift / optimization recommendations across all channels
- Champion best practices regarding the measurement of ad effectiveness, especially as it relates to marketing effectiveness and multi-channel campaign optimization
- Identify and initiate new campaigns based on analysis of past performance
- Ability to negotiate contracts and manage external agencies and vendors
- Cross-functional collaboration with various internal teams, including product marketing, marcom/branding, PR, and external agencies – ensure full sales and marketing alignment
- Work with digital marketing agency to optimize and expand upon existing campaigns
- Work with internal creative team to design ads used for display marketing
- Budget development, management, and adherence
- Build campaign automation; develop appropriate workflows, forms, and other
- Automation, in support of the marketing team’s goals and objectives
- Provide analytics, reporting, and drive insight. Develop marketing dashboards and
- Reports to track KPIs and measure program ROI
- Build and implement automation for processing and passing leads to the sales
- Development representatives (SDRs) and channel partner team
- Refine lead scoring and account scoring
- Collaborate on and optimize drip campaigns, nurture flows and automation rules in Pardot
- Manage data integrity and data compliance
- Work with Salesforce admins to ensure data is flowing consistently and accurately and
- To ensure data governance
- Research and suggest new tools and solutions to better manage data and processes
Our take
With increased digital transformation and cloud adoption, businesses have ever-more complex systems to protect, making it harder to ensure everything remains cybersecure. Deepwatch supplies Managed Detection and Response (MDR) solutions, combining its technology and expertise to optimize protections for its clients, mitigate risk, and improve security outcomes.
Grasping the need for greater security for digital platforms, applications, and data, Deepwatch has built a cloud SecOps platform, upon which its services run. Its managed services are tailored to the requirements of each individual client, and involve a team of security experts collaborating with the business to gain an in-depth knowledge of their security requirements and specific areas of risk to target.
Competition for Deepwatch comes from companies such as Paladion, Crypsis, and ExtraHop. However, the demand for managed cybersecurity solutions is growing and - given there is a general cybersecurity skills shortage - security management companies like Deepwatch are becoming increasingly necessary. Funding raised by the company will allow it to grow to meet this demand, by accelerating innovation and development, and expanding its partner ecosystem.
Freddie
Company Specialist at Welcome to the Jungle
Insights
13% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Feb 2023
$180m
LATE VC
Oct 2020
$53m
SERIES B
Total funding: $256m
Company benefits
- Insurance plan options, including 100% employer premium contributions and HSA contributions for certain coverage
- Employer paid Life Insurance, Short-term and Long-term Disability, and Employee Assistance Program
- Supplemental coverage options
- Holistic employee Wellness program
- Flexible Time Off
- Paid Parental Leave
- Stock Options
- 401k with company match
- $200 Monthly reimbursement for Cell/Internet
- Annual recognition awards
- Spot bonus awards
- Employee and Customer Referral Bonus Programs
- Annual credit to Deepwatch Swag Store
- Professional Development Allowance: $3,000 in your first year and $6,000 annually thereafter
- Formal Leadership Development Program
- Employee-driven, company-wide Mentoring Program
- Paid time off for volunteering and voting
- Support for company-wide initiatives, such as Stem for Her and local initiatives like Feeding Tampa Bay
- Sponsored Employee Affinity Groups, including Women of Deepwatch, BIPOC, and DW Veterans
- Annual Company Kick Off Event, Monthly All Hands calls, cross functional initiatives, social events, interactive wellness programs, and department offsite meetings
- Peer Recognition Program (Radical Performer)
Company values
- Customers Are Our Core - Customers are the heart of our business. Every hire, process and decision is made with a focus on bolstering our ability to deliver exceptional customer experiences
- Innovation Drives Us - We continually focus on curating leading technologies into our Cloud SecOps Platform to stay ahead of the rapidly changing landscape
- Expect Excellence - We strive for excellence in everything we do. We do not settle for satisfactory. We hire outstanding employees, integrate best in class technologies and partners and expect excellence across our organization
- One Team - We are one team. No one person can accomplish the mission alone. We are selfless in our commitment to each other and to the greater good of the organization
- HAVE A BLAST! - We believe that promoting a fun and transparent work environment fuels creativity, positive relationships, and rewarding career experiences. We focus on the positive and celebrate our successes
Company HQ
Carver City-Lincoln Gardens, Tampa, FL
Articles
Leadership
Charlie Thomas
(Founder & Chair)A serial entrepreneur, Charlie has led and grown four different startups to market values from $25 million to over $1 Billion with four exits and an IPO.
John DiLullo
(CEO)Board Member at D-Wave and Board Advisor at Tetrate. Was previoulsy CEO at LiveVox and Lastline.
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