Plaque Senior Product Marketing Manager, HeartFlow
$165-200k
Plus bonus
Office located in Santa Rosa, CA
Medical equipment manufacturing
Open for applications
Medical equipment manufacturing
501-1000 employees
Open for applications
$165-200k
Plus bonus
Office located in Santa Rosa, CA
501-1000 employees
Company mission
To establish a new era of personalized care by delivering AI-driven analysis and insights to proactively manage CAD for life.
Role
Who you are
- Proven ability to establish/set marketing strategy and drive execution
- Critical and analytical thinking to solve business challenges
- Self-motivated, flexible, and entrepreneurial
- Excellent presentation, written, and verbal communication skills
- Strong interpersonal skills and proven ability to collaborate and work cross-functionally to drive results
- Bachelor's Degree in a related field, preferably business or science
- Minimum of 8 years progressive experience or 5 years plus an MBA, of relevant experience in marketing or market development
- Previous medical device, life science, or healthcare commercial marketing and market development experience, including developing and launching marketing initiatives and campaigns to drive adoption
- Experience within a start-up environment is preferred
- Experience in cardiology preferred
- Field sales or field marketing experience preferred
- Experience and track record in developing and launching marketing initiatives in the healthcare space to drive business results
- Experience translating complex clinical evidence and health economics data to support value propositions and build commercial messaging
- Experience in close collaboration with cross-functional teams and sales organizations to drive campaign execution
- Experience working with Imaging Cardiologists/Radiologist, General Cardiologist, Interventional Cardiologist and CV line Administrators
What the job involves
- As Senior Product Marketing Manager, Plaque, you will play a pivotal role in transforming CAD treatment by planning, developing, and executing Plaque Analysis marketing strategy to drive adoption and utilization with the Heartflow field team
- Understand the patient journey and cultivate a deep understanding of customer needs, competitive dynamics, and market opportunities
- Customize Heartflow Plaque Analysis value propositions, positioning, key messages, and assets to drive adoption and utilization
- Understand barriers-to-adoption, work cross-functionally to formulate strategies and develop plans to break down these barriers to maximize success
- Collaborate across Marketing to ensure a cohesive marketing plan
- Collaborate with Marketing Communications to build and execute the omnichannel strategy to reach target customer segments
- Collaborate with Sales Training to build content for continued education of the salesforce
- Collaborate with Medical Affairs to build thought leadership content
- Partner closely with Sales leadership and Field Advisory Board to develop effective tools for salesforce to achieve results
- Closely manage timelines across all activities to drive execution. Set metrics and take a data-driven approach to measure the effectiveness of the marketing programs
Our take
HeartFlow is a medical equipment manufacturer that uses CT-scanned 3D modelling to assess and analyze a patient's heart and arteries. This non-invasive process can help assess the risks of Coronary Artery Disease (CAD) and strategize the appropriate treatment.
As the world’s leading cause of death, CAD is a worthy target for improved diagnosis and treatment. HeartFlow's approach enables clinicians to deliver more effective treatments faster, making CAD more manageable than ever before.
The company has a long history of awards and innovations, adopting technological advancements as they happen. It successfully launched its IPO in 2021, although a 2022 merger with Longview Acquisitions was called off due to unfavourable market conditions. Despite this, the company remains steadfast, unveiling new technology that ensures better treatment for CAD patients.
Steph
Company Specialist at Welcome to the Jungle
Insights
4% employee growth in 12 months
Company
Funding (last 2 of 11 rounds)
Mar 2025
$98m
CONVERTIBLE
Apr 2023
$215m
SERIES F
Total funding: $980.6m
Company benefits
- Medical / Dental / Vision (90% of premium paid by Heartflow)
- Flexible Spending and Health Savings Accounts
- 401k plan with employer match
- Company holidays
- Paid sick time and vacation
- Parental leave
- EAP Program
- Free snacks and drinks
- Fitness competition, Blood drive, Waffle Wednesdays and more!
Company HQ
Old Mountain View, Mountain View, CA
Leadership
John Farquhar
(President & CEO)Joined HeartFlow in 2021 as the President and Chief Operating Officer and became the CEO in 2022. Prior to this, they were the VP and General Manager at Medtronic. They also spent 5 years as a Professional Football Player in the NFL.
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