Brand Narrative Director, FIGS
$140-170k
+Equity
Office located in Santa Monica, CA
Medical uniforms & clothing
Job no longer available
Medical uniforms & clothing
201-500 employees
Job no longer available
$140-170k
+Equity
Office located in Santa Monica, CA
201-500 employees
Company mission
To celebrate, empower and serve those who serve others.
Role
Who you are
- Bachelor’s degree, preferably with a degree in English, Writing/Journalism, Communications, or Advertising
- 5-8 years in copywriting, journalism, and/or creative concepting
- A background working within Brand Creative at an agency or for an e-commerce brand
- Experience managing a team of writers
- A passion for the healthcare community
- As obsession for storytelling with wit, craft, and taste
- Understanding of the creative process from concept through development and production
- Writing expertise with the ability to craft messaging and creative frameworks with end in mind
- Proven success at applying creative writing across different media, online to offline
- Enthusiasm to partner with all types of creative talent, including Design Directors, Art Directors, Film Directors, etc
- Experience in leading teams of narrative experts, storytellers and writers
- Existing relationships with relevant freelance writers
- Excellent written and verbal communications skills
- Proven work ethic and integrity
- Positive attitude
- Desire to excel and grow with FIGS
- Aspiration to create change and make an immediate impact
- Entrepreneurial spirit and egoless nature
- 100% Awesome. Like our scrubs
- Sense of humor
- Drive to succeed and get things done efficiently and effectively
- Loves: language, the FIGS product and working on a team
What the job involves
- FIGS is looking for a Director, Brand Narrative who will be responsible for overseeing brand voice and managing storytelling across all marketing channels
- As a part of the marketing team, the Brand Narrative Director is responsible for creating engaging, informative, and brand driven-content that is aligned with marketing initiatives
- This role is a part of the FIGS Brand Creative Team and reports directly into FIGS’ Creative Director
- Deliver world-class narrative strategy and direction
- Set a clear and consistent brand voice for FIGS, with responsibilities ranging from crafting style guides to editing copy and brainstorming ideas for content
- Build an overarching approach to FIGS’ brand voice and content strategy that can be articulated across all marketing touchpoints, including advertising, social media, e-commerce, and PR
- Partner closely with teammates to create connected concepts, from ideation through production and delivery
- Develop, oversee and maintain narrative documentation including brand voice guides, style guides, and editorial guidelines
- Work cross-functionally with the marketing and product teams to create engaging and informative content
- Ensure branded content supports business goals and drives customer engagement and conversion
- Analyze content performance and utilize data to inform future content decisions
- Maintain a high level of editorial quality and accuracy across all channels
- Conduct thorough research, fact-checking, and partner with subject experts, as needed, throughout content creation process
- Lead, develop and inspire a team responsible for writing, publishing, and editorial planning
- Oversee the day-to-day workloads of copywriters, balancing hands-on guidance with delegation
Our take
FIGS is a medical apparel brand dedicated to providing durable, comfortable, and stylish products for healthcare professionals. Operating on a direct-to-consumer model, FIGS ensures a streamlined connection with its audience.
FIGS' unique selling proposition lies in its Technical Comfort™, featured across a range of antimicrobial, elastic scrubs and uniforms designed with functional pockets. Inspired by the founders personal connection to the challenges faced by healthcare workers, the brand was created to address the discomfort of traditional uniforms and the long, demanding hours common in the profession.
More recently, FIGS has begun executing a strategic shift focused on long-term brand equity rather than short-term promotional growth. In 2024, the company signaled a move away from heavy discounting, instead increasing investment in brand building, international expansion, and new growth channels such as retail and institutional sales through its TEAMS program. While overall revenue growth has remained modest, international sales have grown rapidly, highlighting Asia as a key opportunity for future expansion. And in an increasingly competitive and promotion-driven market, FIGS' emphasis on premium positioning, disciplined pricing, and global brand development reflects a calculated bet on sustainable growth rather than volume-led gains.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
21% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Jan 2018
$65m
SERIES B
May 2016
$5m
SERIES A
Total funding: $72m
Company benefits
- Health and Wellbeing: Comprehensive benefits and perks package focused on your well-being including: previum medical, dental, and vision coverage, FIGS-sponsored bi-weekly UberEats meal credits, free access to Breethe, a fitness stipend with ClassPass, and a free Peleton room on-site.
- Finance: Amazing 401(k) progream, with a company match up to the first 6% of your contribution. 100% FIGS-sponsored life insurance, disability insurance, access to an Employee Stock Purchase Plan and financial wellness learning opportunities.
- Family: We care for our extended FIGS family by offering generous parental leave, new-parent care meals, and a transition back to work program following leave.
- Time Away: Generous time off - flexible vacation for salaried team members and up to 3 weeks of vacation for hourly team members. We also offer access to leave programs to care for yourself and your family.
- Staying Connected: Weekly company-wide meetings, exclusive Coffee Connection meetings with the FIGS Co-CEOs, and monthly Fruitful Talks with thought-leaders and industry experts. WE support our team members through affinity groups and a thoughtfully designed Buddy Program, fostering friendship and belonging.
- Culture Committee: The Culture Committee creates incredible monthly Culture Programs spotlighting a specific area of wellness, while also finding ways to give back to the local community through volunteerism.
- Furry Friends: We partner with The Wags Club in West LA to provide weekday doggy day care at a partially subsidized cost. We also partner with MetLife to get discounts on pet insurance.
- Employee Discounts & Rewards: Team members receive 50% off, a $75 gift code on birthdays, and a special anniversary gift each year.
Company HQ
Santa Monica, CA
Leadership
Heather Hasson
(Co-Founder & Executive Chairman)Heather studied at the University of Wisconsin-Madison before co-founding FIGS in 2010. She then spent a year at Saïd Business School, and has been a RxArt Board Member since 2019.
Trina Spear
(Co-Founder & CEO)Trina began her career with 4 years at Citi, before working as an Associate at The Blackstone Group for a year. She then co-founded FIGS with Heather in 2010, and has been serving as CEO since.
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