Director of Demand Generation & Growth, SundaySky
Smart video platform
Be an early applicant
Smart video platform
101-200 employees
Be an early applicant
101-200 employees
Company mission
SundaySky's mission is to transform CX with video-powered experiences.
Role
Who you are
- We are seeking to hire a bold, energetic marketer to lead SundaySky’s demand and pipeline generation strategies
- The ideal candidate will be endlessly curious, proactive, and demonstrate a strong focus on data-driven marketing tactics to reach and engage key decision-makers within SundaySky’s ICP
- 8+ years of experience in demand generation, growth marketing, or related roles for B2B SaaS companies
- A thoughtful, creative marketer who cares as much about the campaign message as the channel
- Extensive digital marketing experience (SEM, paid social, retargeting, display advertising, website marketing, etc.)
- Strong understanding of account-based marketing (ABM) and multi-channel marketing strategies
- Comfortable using Salesforce and marketing automation platforms (experience with Pardot a plus, but not required)
- Previous experience marketing to financial services, healthcare, or insurance is a plus
- A metric-driven mindset with a track record for meeting and exceeding KPIs
- Motivated by a fast-paced, multi-tasking environment (this is B2B marketing, after all)
- Collaborative team player who is well organized, proactive, and curious
What the job involves
- Campaign planning, digital marketing, events, and ABM—this individual will play a critical role in developing programs that drive growth through the sales funnel as we expand our leadership position in the exciting enterprise video software space
- Simply put, this role centers on driving the pipeline
- This position reports to the VP of Marketing
- Lead and implement integrated demand generation campaigns across diverse channels to drive pipeline growth and achieve KPIs targets
- Take a full-funnel approach to marketing, closely monitoring the programs and activities that generate not only leads, but revenue
- Initiate campaign activities to enhance results across key channels, including web, paid (search, social, display), email, events, webinars, and third-party programs
- Develop ABM strategies to target high-value accounts, working closely with Sales leaders to identify priority prospects and create personalized marketing initiatives that drive engagement
- Partner with the Revenue Operations lead to implement campaign attribution to evaluate the effectiveness of marketing efforts across channels
- Collaborate to optimize the SundaySky.com website to increase conversion rates and improve user experiences for lead capture
- Provide regular reports on campaign performance, lead gen metrics, pipeline contributions, and ROI, using insights to optimize ongoing campaigns and strategies
- Identify new, strategic tools to add to SundaySky’s marketing technology stack
- Develop close BDR partnership to coordinate campaign activities and improve lead-to-pipeline conversion rates
- Enhance SundaySky’s brand recognition, visibility, and reach in both new and existing marketing channels
Our take
Producing, distributing and optimizing video content can be a painstaking process, especially at scale. SundaySky solves this problem by allowing videos to be created dynamically and at scale in the same way webpages are.
SundaySky's video generating engine creates and renders videos automatically in seconds, and has created billions of video experiences to date. This solution has big appeal for enterprises, and SundaySky now serves big-name customers such as Comcast, Dell and United Airlines.
SundaySky's main challenge is competing with companies that offer similar services, such as Loom and Ziflow. However, the company's impressive client roster and the speed of its engine are strong indicators for future success. It also continues to add new features, for example a generative AI assistant that facilitates faster user-driven video creation through conversational text prompts.
Steph
Company Specialist at Welcome to the Jungle
Insights
12% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Jun 2020
$8.9m
LATE VC
Aug 2017
$7m
SERIES D
Total funding: $84m
Company HQ
Garment District, New York, NY
Leadership
Jim Dicso
(CEO, not founder)Started at the company as CRO in 2011. Is also an Executive Board Member for the Center for Marketing and Consumer Insights at Villanova University. Held VP roles at LivePerson, Witness Systems and Parametric Technology.
Salary benchmarks
We don't have enough data yet to provide salary benchmarks for this role.
Submit your salary to help other candidates with crowdsourced salary estimates.
Share this job