Principal Digital Marketing Manager, Workday

• 12+ years of digital marketing experience
• 6+ years of experience in any of the following: web experience journeys, personalization, SEO, PPC, display, programmatic, social media, email, chat, etc
• 2+ years of Marketing experience with an App Marketplace

Desirable

• This role is in the Workday Global Digital Marketing team and will play a significant role in the mission to drive personalized and connected experiences that engage audiences and accelerate business outcomes
• This role and the team are in the broader Global Field & Go to Market team who drive integrated marketing plans to generate demand in the markets we serve across the globe
• We fuel Workday’s growth by delivering impactful web experiences that differentiate us to our global audiences and demonstrate how they can gain competitive advantage in a changing world
• The team is thinking bigger and bolder than ever before, fostering a higher tolerance for risk, to support building higher levels of brand equity and reputation to achieve greater lead attainment for sales
• As the Principal Digital Marketing Manager, Marketplace, you will be the driving force behind the global digital presence and growth of the Workday Marketplace
• You will own the end-to-end digital marketing strategy, web experience, and digital customer journey, ensuring a world-class experience that attracts, engages, and converts users into valuable App ARR
• This is a high-impact role where you'll collaborate closely with partner, product, marketing, strategy, and sales teams, leveraging your expertise to shape and optimize the Marketplace into a key driver of business growth
• You will be a vital member of a dynamic and empowered cross-functional team, contributing directly to strategic recommendations and delivering exceptional digital experiences
• Own and drive the global web strategy for the Workday Marketplace, aligning with business objectives defined in collaboration with Partner, Strategy, Sales, and Marketing teams. This includes setting clear goals, developing comprehensive plans, and ensuring consistent execution
• Lead the optimization of the Workday Marketplace web experience and digital customer journey, working closely with multiple stakeholders to drive digital engagement that will result in Workday software and Partner app sales, and Partner generated revenue
• Map and analyze customer journeys across Workday's websites, including Community, and other digital touchpoints to identify opportunities for seamless integration
• Collaborate closely with the UX team to translate strategic insights into innovative and user-centric designs, from initial wireframes to detailed requirements and final Figma designs. Partner with Global Partners, Web Marketing and the MarTech teams to successfully implement and launch these designs
• Establish and utilize robust web analytics and behavioral data to measure the effectiveness of the web experience. Leverage these insights to drive continuous optimization, A/B testing, and targeted personalization strategies for maximum impact
• Partner strategically with cross-functional Partner, Product & Marketing teams to develop integrated digital demand generation programs for the Workday Marketplace across various channels, including social media, display advertising, SEO/PPC, video, and email
• Define, track, and report on key performance indicators (KPIs) and key results (KRs), ensuring regular management reporting and operational reviews are focused on data-driven insights and actionable outcomes
• Evangelize and share best practices and key learnings across the Marketplace leadership team, fostering a data-driven culture and ensuring continuous improvement across all digital initiatives