Product Marketing Manager, Xero
Accounting, Contract
Accounting software for small businesses
Job no longer available
Accounting software for small businesses
1001+ employees
Job no longer available
1001+ employees
Company mission
To make life better for people in small business, their advisors, and communities around the world.
Role
Who you are
- Strong working relationships with stakeholders that are built on trust and confidence. You’ll be effective at managing and influencing stakeholders to achieve specific outcomes
- Strong collaboration and communication skills with cross-functional teams to achieve specific outcomes. You will be part of a geographically dispersed team so collaborating and communicating regularly and effectively is key to your success
- You are a creative problem solver and solution-focused. You will independently tackle and manage complex and ambiguous problems, and develop a recommended path forward before escalating, if required
- A solid understanding of go-to-market processes. New products, features and experiences will be taken to market effectively, by collaborating with Product and GTM stakeholders
- You have deep subject matter expertise for your product lines – including market, customer and product knowledge – and are recognised as the ‘go-to’ expert for stakeholder enquiries
- Clear, concise and compelling customer value propositions in market. You have an unwavering focus on the customer and advocate for cross-portfolio work where relevant
- GTM teams understand the value of your product and have the tools, support and resources they need to deliver a great customer experience, and to help grow product adoption, usage and retention
- You are a data-driven strategist with strong analytical skills. You develop insight-led annual product marketing plans for your growth segmentsYou champion Product Marketing, and work to become a strategic partner of Product. You are deeply embedded in product pods throughout the product development lifecycle
- You are an autonomous and proactive worker who can independently lead programs and self-prioritize workload with minimal guidance required
- Customer and commercial targets are achieved or exceeded
- Critical competencies
- Ability to think strategically, work independently, take initiative, and execute effectively in a fast paced environment
- Creative problem solver who can manage ambiguity, incorporate new learnings into existing plans, and act decisively
- Commercial, data-driven marketer with demonstrated experience building product strategies and GTM plans grounded in insights
- Passionate collaborator who thrives on regularly connecting with cross-functional teams to work in unison towards a shared goal
- Strong communication, analytical, critical thinking, and business strategy skills
- Exceptional ability to articulate compelling propositions in clear language and develop effective marketing materials
- Passion and desire to make a difference
- Experience
- 3+ years in a product marketing, marketing, or GTM role (preferably within a SaaS organization)
- Experience working in an agile environment with Product Managers and development teams will help you succeed in this role
- Demonstrated experience in supporting development of product strategy and building new customer value propositions
- Demonstrated experience developing and executing an integrated go-to-market strategy and bringing a product to market
- Proven ability to communicate, build strong relationships and manage senior stakeholders
What the job involves
- In this role, you will be the product marketing manager responsible for developing and growing our US tax and compliance accounting products, which are essential tools for small businesses, accountants, and bookkeepers
- You will work closely with teams across Product (including Product Management and Product Design) to inform the product strategy by understanding the market, competitive landscape, and needs of priority customer segments
- You will also partner closely with US regional GTM teams (including Marketing, Sales Enablement, Operations etc.) and be responsible for developing and executing the GTM strategy (including positioning, messaging etc.) of this product set to drive adoption with new and existing customers within the US
- You will be a key driver in assessing market opportunity and developing the Customer Value Proposition (CVP) for this product category
- Collaborate with Strategy, Product Management, Product Design and other stakeholders to undertake market, competitor and customer research to deeply understand the market and opportunity in which we operate, as well as customer needs and pain points
- Consolidate and communicate relevant insights which determine Xero’s opportunity in the market. You should integrate these insights into your product marketing plans
- Determine the target audience and segments, in particular the Serviceable Available Market, using insights from Product and Customer teams
- Lead a strategic and collaborative process to define the CVP for target audiences. You will also identify and maintain compelling product evidence of CVPs
- Bring CVPs to life for internal audiences, through assets such as messaging frameworks and product playbooks
- Ensure CVPs are regularly reviewed and updated, in line with changes to customer, competitors and product
- You will be the primary Product representative onGTM programs, to ensure we release product efficiently and effectively
- Develop the GTM strategy for your products, including defining the release plan, marketing assets, and timeline. Collaborate with GTM teams and brief on product initiative to ensure execution aligns to strategy when communicating value externally
- Develop internal briefing assets and internal sales enablement resources to help enable and upskill internal teams. This includes synthesizing market opportunity, user insights, competitive analysis, CVP, messaging, and more
- Communicate product release to GTM stakeholders in a timely manner, describing product value in customer terms
- You will lead the collaboration with GTM teams on product growth opportunities
- Identify opportunities to grow product adoption, usage and retention – utilising research, analytics and feedback . You will develop strategies and execute initiatives, in collaboration with GTM teams, to realize the opportunities you have identified
- Lead in-product lifecycle marketing strategy and execution, including in-product communications
- You will be part of a Global Product team with peers located across our key regions (e.g., UK, Australia), while focused primarily on growing Xero’s presence in the US. You will have the ability to travel if required
Our take
For a long time, high-quality financial services have been reserved for large-scale businesses. Xero solves this problem by giving small businesses, accountants, and bookkeepers access to best-in-class finance and accounting solutions.
Xero is one of the largest companies of its kind, with its promise to save time and effort for small business owners - who often don’t have in-house accounting teams - capturing interest and allowing the company to scale. It has a strong rival in Intuit QuickBooks, which offers similar services, but competes by being most effective for growing startups, and having an incredibly simple user experience.
A series of acquisitions and partnerships, including the purchase of Instafile in 2018, have consolidated Xero’s market share. The company continues to add new integrations, such as with Vehocheck Workshop Manager, and the 2023 launched Beautiful Business Fund that will help small businesses accelerate growth.
Steph
Company Specialist at Welcome to the Jungle
Insights
3% employee growth in 12 months
Company
Company HQ
Te Aro, Wellington, Wellington
Leadership
Prior to Xero, she founded Boardlist and Joyus. She also served as the CEO of Polyvore and as a President of Asia Pacific and Latin America Operations at Google.
Salary benchmarks
We don't have enough data yet to provide salary benchmarks for this role.
Submit your salary to help other candidates with crowdsourced salary estimates.
Share this job
View 27 more jobs at Xero