Customer Platforms Marketing Manager, Sprout Social
$100-160k
Salary dependent on location. Plus RSUs under Sprout's equity plan.
All-in-one social media management platform
Be an early applicant
All-in-one social media management platform
1001+ employees
Be an early applicant
$100-160k
Salary dependent on location. Plus RSUs under Sprout's equity plan.
1001+ employees
Company mission
To help organizations of all sizes become better marketers and create the world’s most beloved brands.
Role
Who you are
- We're looking for a strategic, systems-savvy operator with a deep understanding of successful cross-functional program management that scales with a rapidly changing business environment
- You combine technical expertise with a marketer’s mindset, and you’re motivated by solving complex problems that sit at the intersection of data, tools, and people
- You think in systems, thrive in cross-functional environments, and know how to turn insight into action
- You're comfortable navigating ambiguity, aligning stakeholders, and making an impact through thoughtful infrastructure and seamless execution
- 8+ years of experience in Marketing Operations, Platform Management, Program Management or Customer Marketing
- Proven track record of building systems and establishing processes (e.g., data, routing, scoring, attribution) while leading complex cross-functional projects
- Comfortable navigating complex tech stacks to support scalable, data-driven programs
Desirable
- Demonstrated ability to quickly absorb technical concepts and effectively simplify and communicate them to a non-technical audience
- Experience collaborating with customer-facing and non-technical teammates
- Exposure to customer-focused Martech, such as Intercom, Gainsight, 6sense, Pendo, and advocacy platforms, learning management systems such as Skilljar, Workramp, Thought Industries and Intellum, and/or developing on top of community platforms, like Insided/Gainsight
- Familiarity with customer data platforms (CDPs) and how to activate product usage and behavioral data across channels, particularly using Redshift, SQL, Tableau, and other similar analytics tools
- Strong analytical mindset with the ability to turn data into actionable insights and influence strategy
- Comfortable working in fast-paced environments with competing priorities; ability to prioritize high-impact work and drive alignment across teams
What the job involves
- Sprout Social is looking to hire a Customer Platforms Marketing Manager to the Marketing team
- Here, you’ll have the freedom to test bold ideas, learn fast and shape the future—not only for Sprout, but for the global brands we empower. If you’re ready to set the bar higher, own your impact and accelerate your career, this is where you belong
- Customer Lifecycle Experience: Act as the primary Customer Marketing driver for the customer journey within our owned toolset—enabling and managing platforms to drive adoption, retention, expansion, and advocacy
- Platform Ownership: Design and optimize workflows that support program execution, customer journey experiences, and performance visibility across the customer lifecycle within tools and platforms specifically dedicated for use by that team
- Lead with AI: Research, experiment, and implement new technology and approaches from the rapidly evolving AI toolset not only to accelerate the work of the Customer Marketing team, but to transform the way the team works and what they deliver to the business
- Accelerate our work: Proactively identify and close operational and technical gaps that limit scale, automation, or insight across systems and processes
- Collaborate for success: Partner closely with Marketing Operations, Revenue Operations, Customer Success, Product, and Marketing Analytics to align strategies and scale impact
- Build best-in-class systems: Champion clean data, system integrations, automation and scalable program design across key platforms such as Insided/Gainsight Community, a TBD Advocacy platform, a TBD Learning Management system in concert with Salesforce, Marketo and other Martech tools outside our own toolset
- Within 1 month, you’ll plant your roots, including:
- Completing onboarding and meeting key cross-functional partners across Marketing, Operations, and data engineering teams
- Getting oriented to Sprout’s customer lifecycle programs and supporting tools
- Understanding priorities of your role and begin identifying opportunities for operational improvement
- Within 3 months, you’ll start hitting your stride by:
- Taking ownership of key operational workflows and customer-focused platforms
- Documenting current state systems and data flows across the customer journey
- Partnering with Customer Marketing and Marketing Operations to create thorough implementation plans for onboarding new advocacy and LMS platforms
- Within 6 months, you’ll be making a clear impact through:
- Drive and deliver implementation of new advocacy and LMS platforms
- Support the development of analytical dashboards and implementation of infrastructural updates to report on the performance of customers via these platforms
- Actively track engagement and business impact metrics to develop recommendations for future strategies and improvements to systems and processes
- Serve as the point person for Customer Marketing systems and processes
- Within 12 months, you’ll make this role your own by:
- Influencing how Sprout approaches Customer Marketing Operations holistically—from data and systems to campaign execution and reporting
- Offering a roadmap to further evolve our advocacy, community and Academy platforms to meet our customers’ and our own business needs throughout the lifecycle
- Surprise us! Use your unique ideas and abilities to change your team in beneficial ways that we haven’t even considered yet
- Of course what is outlined above is the ideal timeline, but things may shift based on business needs and other projects and tasks could be added at the discretion of your manager
Our take
Engagement tools for social media are proving increasingly vital with the rise of social commerce, and brands need to keep a careful eye on customer satisfaction and interaction if the company is to net a profit from this market. Sprout Social is a social media management platform for brands and agencies of all sizes, allowing users to post, manage engagement, and access analytics on a single hub.
With plenty of big-name customers, including Unicef, Chipotle, and Subaru, Sprout Social has developed a trusted and effective brand of its own. It dodged direct competition with social engagement platform Hootsuite by expressly prioritizing its customer service tools, where Sprout Social appears to be generally recognized as superior.
To double down on serving the social commerce market, and carve out a distinctive niche ahead of this eCommerce trend’s anticipated success, Sprout Social has integrated with platforms such as Shopify and Facebook Shops. It is also a member of the TikTok marketing partner program, and has continued to receive accolades for its software.
Steph
Company Specialist at Welcome to the Jungle
Insights
21% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Dec 2018
$40.5m
SERIES D
Feb 2016
$42m
SERIES C
Total funding: $101.5m
Company benefits
- Insurance and benefit options that are built for both individuals and families
- Progressive policies to support work/life balance, like our flexible paid time off and parental leave program
- High-quality and well-maintained equipment—your computer will never prevent you from doing your best
- Wellness initiatives to ensure both health and mental well-being of our team
- Ongoing education and development opportunities via our Grow@Sprout program, employee-led diversity, equity and inclusion initiatives and mentorship programs for aspiring leaders
- Growing corporate social responsibility program that is driven by the involvement and passion of our team members
- Beautiful, convenient and state-of-the-art offices in Chicago’s Loop and downtown Seattle, for those who prefer an office setting
Company HQ
Chicago Loop, Chicago, IL
Leadership
Justyn Howard
(CEO)They were Senior Account Executive at New Horizons, and worked in Learn.com's Executive Account Sales department.
Aaron Rankin
(CTO)They have a Master's in Information Systems Management from Carnegie Mellon and were an IT Architect at IBM. They were also a Software Engineer at Endeca, and they are currently an investor with Rankin Family Ventures.
Peter Soung
(Head of Growth)They studied Computer Science at Penn State before working at IBM as a Software Engineer. They also worked as a Sales Engineer at companies such as Endeca.
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