Lifecycle Marketing Manager, LegalZoom
$75.2-108k
Annual bonus, incentive bonus and/or restricted stock units may be provided as part of the compensation package
Online legal advice platform
Job no longer available
Online legal advice platform
1001+ employees
Job no longer available
$75.2-108k
Annual bonus, incentive bonus and/or restricted stock units may be provided as part of the compensation package
1001+ employees
Company mission
To transform how people navigate the legal system.
Role
Who you are
- We are seeking an experienced, technical, and innovative Lifecycle Marketing Manager to join a team of dynamic and talented Lifecycle Marketeers
- The ideal candidate will be a data-driven and technical marketeer who applies leading and emerging practices to create lifecycle marketing campaigns that directly influence key business drivers across a mix of acquisition, expansion, retention, and operational campaigns
- Bachelor's degree in Marketing, Business, or related field. Master's degree is a plus
- Minimum of 4 years of experience in marketing, with at least 1 year of direct experience in lifecycle marketing
- Proficiency in marketing automation platforms, CRM systems, and analytics tools
- Strong analytical skills with the ability to interpret data, generate insights, and make data-driven decisions
- Excellent communication and interpersonal skills, with the ability to collaborate effectively across departments and levels of the organization
- Strategic thinker with a track record of developing and executing successful lifecycle marketing strategies including recommending enhancements to existing programs
- Creative problem solver who can identify opportunities, drive innovation, and adapt to changing market dynamics
- Strong project management skills with the ability to manage multiple campaigns and initiatives simultaneously
- Knowledge of industry best practices, trends, and emerging technologies in lifecycle marketing
- Remote Employees should confirm that the internet service available has adequate bandwidth to support all work processes
What the job involves
- As a Lifecycle Marketing Manager on the campaign strategy team, you will be directly responsible for defining the audiences and messaging across our email and SMS surface channels for your assigned SMB and Consumer marketing programs including partner promotion
- You will actively design the end-to-end journey from campaign ideation through to customer acquisition, expansion, and retention and all operational touchpoints to support the customer through their journey
- You will be a partner to product managers, product marketing managers, and partner marketing managers in writing campaign briefs, deciding audience segment requirements, designing the campaign messaging and journey, and mocking up the email designs as you shepherd the campaign through the steps to launch
- You will own the success metrics for your campaigns and will regularly report on these metrics and drive recommendations to improve including experimentation and upstream or downstream system or process changes
- A day in your life will involve opening your insights dashboard to check performance of campaigns inflight and making adjustments where needed while surfacing key insights to leadership
- Meeting with product marketing managers to understand our business goals and designing campaigns that meet those goals
- Writing campaign briefs and contributing to others across the organization with regards to messaging, audience criteria, email and SMS touchpoints
- Meeting with members of our martech team to review build timelines and ensure we have the right audiences in place for our campaigns
- Creating mockups for new campaigns and making recommendations for how we go to market with our messaging; and meeting with your peers to share and document leading practices with regards to experiments, audiences, messaging, and more
- This role reports into the Group Manager, Campaign Strategy and Lifecycle Marketing and is a part of the Lifecycle Marketing organization
- Strategy Development: Participate in the creation, implementation, and optimization of comprehensive lifecycle marketing strategies that encompass customer acquisition, expansion, and retention. Collaborate cross-functionally to align marketing initiatives with business objectives for each campaign
- Campaign Execution: Lead the development and execution of personalized and targeted marketing campaigns across various stages of the customer lifecycle. Utilize segmentation and data analysis to deliver relevant content, offers, and experiences that drive engagement and conversions. Design and build the campaign end-to-end
- Customer Segmentation and Insights: Leverage customer data and insights to create actionable segments, personas, and behavioral profiles. Use these insights to tailor marketing strategies and optimize customer journeys for maximum impact
- Automation and Technology: Audit the build of lifecycle marketing campaigns and proactively create and maintain naming conventions across our technology and insights teams to ensure accurate and timely views of campaign performance
- Analytics and Reporting: Establish key performance indicators (KPIs) for lifecycle marketing campaigns and regularly analyze campaign results, providing actionable insights and recommendations for continuous improvement. Present findings to stakeholders and leadership
- Collaboration: Work closely with cross-functional teams, including Product, Sales, Customer Support, and Data Analytics, to align strategies, share insights, and ensure consistent messaging and customer experiences throughout the lifecycle
Our take
LegalZoom is an online legal technology service that can help people create their own legal documents. It believes legal advice and services should be clear, easy-to-understand, and affordable, and provides services to help people make a will, start a business, lodge a trademark application, and more.
LegalZoom has helped millions of people who otherwise could not hire a lawyer with its extensive range of legal solutions. It competes with a handful of other companies, such as IncFile and Rocket Lawyer, that also provide online legal technology.
Despite operating in a competitive market, LegalZoom has continued to expand, helped in part by growing demand for digital legal solutions, Its 2021 IPO provided further momentum, allowing it to scale its operations and invest in new growth opportunities.
Most notably, the company has now been named the provider of 'legal help' for Perplexity - a partnership that could potentially reshape how consumers and small businesses discover and engage with legal services, positioning legal support as something more accessible.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
7% employee growth in 12 months
Company
Funding (2 rounds)
Jul 2011
$66m
SERIES B
Mar 2007
$45m
SERIES A
Total funding: $111m
Company benefits
- Remote-friendly work, encouraging time outside the office to relax and recharge
- Comprehensive health benefits, including mental health and fertility care
- A culture of growth, fostering learning and development and opportunities to give back
Company HQ
Old Mountain View, Mountain View, CA
Leadership
Jeff Stibel
(CEO)Jeff has been the CEO of LegalZoom since 2014. Alongside this role, he is also a Partner at Bryant Stibel, on the Board of Trustees at the Natural History Museum of Los Angeles County, and a Chairman at The BrainGate Company.
Noel Watson
(COO & CFO)Noel joined LegalZoom in 2020 as CFO, adding COO to his title in 2024. Prior to this, he was the CFO at TrueCar and VP of Finance/Chief Accounting Officer at TripAdvisor.
Nicole Miller
(CLO & General Counsel)Nicole joined LegalZoom in 2020 as a General Counsel, adding CLO to her title in 2024. Prior to this, she spent 6 years at The Honest Company, joining in 2014 as a Senior Corporate Counsel before becoming VP of Legal Affairs and Associate General Counsel in 2016 and then moving into the role of General Counsel in 2018.
Prior to joining LegalZoom in 2021, Sheily was the VP of Global Human Resources at Activision Blizzard. She also spent nearly 10 years at Google in various roles, including Director of Global Trust & Safety Operations.
Daniel Lysaught
(CMO)Daniel joined LegalZoom in 2022 as a VP of Growth Marketing before stepping into the role of CMO in 2023. Prior to this, he was a VP of Growth Product & Marketing at Good Eggs. He also spent 6 years at TrueCar in various roles, including Senior Director of Strategic Partnerships & Marketing and VP of Customer Acquisition.
Kathy Tsitovich
(Chief Corporate Development & Partnership Officer)Prior to joining LegalZoom in 2020, Kathy spent 21 years at Intuit. While there, she held a number of roles, including VP of Consumer Group and Business Development.
Aaron Stibel
(CBO & CCO)Alongside LegalZoom, Aaron is a Founding Partner at Bryant Stibel, a Board Member at RBmedia, and an Advisory Board Member at Tufts University.
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