Chief Marketing Officer, deepwatch
$200-315k
+ Bonus + Stock options
Managed cyber security solutions
Job no longer available
Managed cyber security solutions
201-500 employees
Job no longer available
$200-315k
+ Bonus + Stock options
201-500 employees
Company mission
Deepwatch's mission is to serve its customers and protect their networks, everywhere, every day.
Role
Who you are
- Deepwatch is seeking an innovative and experienced marketing leader who is passionate about creating growth marketing strategies and advancing Deepwatch brand awareness to help drive our next stage of growth
- The CMO is a strong marketing leader and storyteller with vast experience in developing and driving high growth Cloud|SaaS brands via sophisticated and progressive demand generation, brand marketing and channel GTM strategies
- The ideal candidate will thrive in a fast-paced, highly technical, entrepreneurial environment
- Bachelor’s degree in Marketing, Business Administration, or related field
- 10+ years of experience in sales, product, and brand marketing leadership
- A proven track record in developing global go-to-market strategies and leading large programs
- Strong knowledge of digital marketing platforms, offline media, and marketing technologies, including SEO, content marketing, social media, account-based marketing, and conversion rate optimization
- Relevant experience in security software products and strategic business roles, particularly in SaaS growth
- Excellent leadership and people management skills, with experience leading high-performing teams
- A strategic mindset with the ability to align marketing initiatives with business goals
- To lead and collaborate with cross-functional teams across multiple geographies
- Excellent communication and presentation skills, especially for C-level executives and board members
- MBA toolkit (preferred but not required)
- Willingness to travel as needed
- To pass a pre-employment background and drug screen as per applicable laws
What the job involves
- This critical role reports directly to the CEO will lead Deepwatch’s marketing initiatives in partnership with our sales leaders and executive team to differentiate, position and evangelize the unique Deepwatch security platform
- You will collaborate with other members of the Executive and Senior Leadership Team, Sales, Product, R&D, and Marketing teams to spearhead the next stage of growth initiatives
- This is a unique opportunity to make a significant impact and shape the future of our organization
- Develop and execute a marketing strategy focused on customer acquisition and ARR growth
- Collaborate with sales, product, delivery, and engineering teams to craft and deliver consistent messaging across all channels, including website, digital assets, GTM partners, PR, analyst relations, and digital marketing
- Continuously refine value messaging to enhance brand awareness and market differentiation
- Define success metrics for marketing programs, holding accountability for revenue outcomes
- Articulate the competitive advantages and customer value of the company's platform, aligning with customer outcomes that drive security maturity
- Translate business objectives and market trends into a cohesive go-to-market strategy
- Partner with Senior Leadership to ensure alignment on messaging, company mission, and thought leadership
- Lead the creation and implementation of a content marketing strategy targeting cybersecurity leadership and practitioner personas
- Oversee multi-channel demand generation programs, including paid media, content marketing, social media, field marketing, and partner marketing
- Conduct market research, competitive analysis, and customer segmentation to refine go-to-market strategies
- Monitor marketing performance, using data-driven insights to optimize strategies
- Stay ahead of industry trends and identify opportunities for innovation
- Conduct quarterly assessments of go-to-market processes to address performance gaps
- Provide data-driven insights to Executive Leadership on the effectiveness of marketing programs
- Lead public relations efforts and manage agency relationships
- Collaborate with cross-department leaders to build employer branding and champion the company internally
- Drive analyst relations and establish strong industry analyst relationships
- Define and execute corporate event messaging and experience strategies
- Lead and inspire a high-performing marketing team, fostering a culture of creativity and collaboration
- Align marketing initiatives with company strategy and financial goals
- Establish the company as a thought leader through blogs, industry events, and speaking engagements
- Partner with content, digital marketing, and demand generation teams to effectively deliver the company story
- Deliver sales enablement to GTM partners to accelerate onboarding and productivity
- Formalize marketing processes, measurement tools, and reporting
Our take
With increased digital transformation and cloud adoption, businesses have ever-more complex systems to protect, making it harder to ensure everything remains cybersecure. Deepwatch supplies Managed Detection and Response (MDR) solutions, combining its technology and expertise to optimize protections for its clients, mitigate risk, and improve security outcomes.
Grasping the need for greater security for digital platforms, applications, and data, Deepwatch has built a cloud SecOps platform, upon which its services run. Its managed services are tailored to the requirements of each individual client, and involve a team of security experts collaborating with the business to gain an in-depth knowledge of their security requirements and specific areas of risk to target.
Competition for Deepwatch comes from companies such as Paladion, Crypsis, and ExtraHop. However, the demand for managed cybersecurity solutions is growing and - given there is a general cybersecurity skills shortage - security management companies like Deepwatch are becoming increasingly necessary. Funding raised by the company will allow it to grow to meet this demand, by accelerating innovation and development, and expanding its partner ecosystem.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 3 rounds)
Feb 2023
$180m
LATE VC
Oct 2020
$53m
SERIES B
Total funding: $256m
Company benefits
- Insurance plan options, including 100% employer premium contributions and HSA contributions for certain coverage
- Employer paid Life Insurance, Short-term and Long-term Disability, and Employee Assistance Program
- Supplemental coverage options
- Holistic employee Wellness program
- Flexible Time Off
- Paid Parental Leave
- Stock Options
- 401k with company match
- $200 Monthly reimbursement for Cell/Internet
- Annual recognition awards
- Spot bonus awards
- Employee and Customer Referral Bonus Programs
- Annual credit to Deepwatch Swag Store
- Professional Development Allowance: $3,000 in your first year and $6,000 annually thereafter
- Formal Leadership Development Program
- Employee-driven, company-wide Mentoring Program
- Paid time off for volunteering and voting
- Support for company-wide initiatives, such as Stem for Her and local initiatives like Feeding Tampa Bay
- Sponsored Employee Affinity Groups, including Women of Deepwatch, BIPOC, and DW Veterans
- Annual Company Kick Off Event, Monthly All Hands calls, cross functional initiatives, social events, interactive wellness programs, and department offsite meetings
- Peer Recognition Program (Radical Performer)
Company values
- Customers Are Our Core - Customers are the heart of our business. Every hire, process and decision is made with a focus on bolstering our ability to deliver exceptional customer experiences.
- Innovation Drives Us - We continually focus on curating leading technologies into our Cloud SecOps Platform to stay ahead of the rapidly changing landscape.
- Expect Excellence - We strive for excellence in everything we do. We do not settle for satisfactory. We hire outstanding employees, integrate best in class technologies and partners and expect excellence across our organization.
- One Team - We are one team. No one person can accomplish the mission alone. We are selfless in our commitment to each other and to the greater good of the organization.
- HAVE A BLAST! - We believe that promoting a fun and transparent work environment fuels creativity, positive relationships, and rewarding career experiences. We focus on the positive and celebrate our successes.
Company HQ
Carver City-Lincoln Gardens, Tampa, FL
Articles
Leadership
Charlie Thomas
(CEO)A serial entrepreneur, Charlie has led and grown four different startups to market values from $25 million to over $1 Billion with four exits and an IPO.
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