Director of Go-to-Market Enablement, commercetools
$160-201k
+ Stock option package
3 days a week in office
eCommerce provider
Open for applications
eCommerce provider
501-1000 employees
Open for applications
$160-201k
+ Stock option package
3 days a week in office
501-1000 employees
Company mission
The leading composable commerce platform that arms you with the essential tools to evolve, build, and scale at your own pace
Role
Who you are
- 7+ years of experience in Sales (as an AE) or Sales Enablement, with an excellent track record of building and leading successful teams
- Ability to develop and execute a strategic vision for sales enablement and GTM strategy, aligning with overall business objectives
- Deep understanding of sales methodologies, processes, and best practices
- Deep understanding of go-to-market strategy, including market segmentation, targeting, positioning, and channel optimization
- Experience in creating and curating sales content that is impactful and engaging
- Ability to use data and analytics to measure and improve sales enablement and GTM effectiveness
- Ability to coach and mentor sales enablement team members and sales representatives
- A strong focus on understanding and meeting the needs of sales representatives and customers
What the job involves
- The Director of GTM Enablement is a critical leadership role focused on optimizing sales productivity and effectiveness through strategic go-to-market planning, targeted training, content development, sales process optimization and strategic program delivery
- This individual will lead the GTM Enablement team to ensure that the Sales and Customer Success teams have the knowledge, skills, and tools they need to succeed
- This individual will also collaborate closely with Sales, Marketing, Partner, and Product teams to develop and execute comprehensive GTM plans and strategic programs that align with business objectives and deliver optimal results
- Build and lead a high-performing team, fostering a culture of collaboration, innovation, and continuous improvement
- Develop and implement comprehensive go-to-market strategies, including new product launches, market segmentation, targeting, positioning, and channel optimization
- Lead and execute strategic GTM activations and critical programs for new product introductions, verticals and/or industries go-to-market efforts, joint go-to-market programs with SI & ISV partners for pre-composed solution delivery, and end-to-end revenue development programs to drive net ARR increase
- Design and implement comprehensive sales training programs, including onboarding, product training, sales methodology, and ongoing skills development.Content Development: In partnership with Marketing and RevOps, develop and curate high-quality sales content, including presentations, playbooks, case studies, and competitive battle cards, ensuring that content is up-to-date, relevant, and aligned with buyer needs
- Partner with Sales leadership to analyze and optimize the sales process, identifying areas for improvement and implementing best practices
- Evaluate and implement sales enablement tools and technology, such as CRM, sales engagement platforms, and content management systems, to enhance sales productivity
- Conduct in-depth market research and competitive analysis to identify market trends, opportunities, and threats
- Define and track key metrics to measure the effectiveness of GTM strategies and effectiveness enablement initiatives to demonstrate ROI
- Work closely with Marketing, Product, Partner, and other teams to ensure alignment and consistency in messaging and sales strategy
Our take
eCommerce software simplifies complex processes and helps companies effectively manage their inventory, calculate taxes and perform other business-related functions. While companies like Shopify have addressed the needs of smaller retailers, Commercetools has built its business around catering to enterprises' specific needs and large investment budgets.
The company provides APIs that can be used to build customized payment, check-out, social commerce, marketplace and other services. It powers billions of sales annually for its customers, which have included Audi, AT&T, Danone, Tiffany & Co., and John Lewis.
In 2021, Commercetools acquired the frontend platform, Frontastic, to build a broader portfolio of commerce technology services. In 2023, Commercetools scaled the availability of its tools in mainland China, marking the first cloud-native commerce solution to ever expand into the country, a significant expansion seeing as the nation is the largest single eCommerce market worldwide.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 4 rounds)
Sep 2021
$140m
SERIES C
Oct 2019
$147.9m
LATE VC
Total funding: $305.7m
Company benefits
- 100% covered premiums for medical, dental, and vision insurance for you, dependents, and spouse/partner
- Generous time off package including PTO, parental leave, company holidays, sick time, and volunteer time off
- Monthly health membership and phone stipend
- Compensation benefits including 401K company match and an annual professional development stipend
- Flexible, family-friendly working hours - we are a remote first company
Company HQ
Schwabing-West, Munich, Germany
Leadership
Dirk Hoerig
(CEO)Previously co-founded and served as Managing Director for Xoanon. Sits in the Board of Directors as Executive Chairman for commercetools, Inc.
Denis Werner
(COO)Previously acted as a Working Student for Management Consulting Group and as a Diploma Student for Oracle. Was one of the founders of Xoanon.
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