Marketing Operations Manager, Vivian Health
Email Developer
$120-150k
More information about location
Marketplace for healthcare hiring
Be an early applicant
Marketplace for healthcare hiring
201-500 employees
Be an early applicant
$120-150k
More information about location
201-500 employees
Company mission
To empower every healthcare professional to find their perfect job opportunity.
Role
Who you are
- The ideal candidate is someone excited by marketing technology, focused on driving efficiency through automation, and who’s laser-focused on what’s going to drive results
- Success in the position requires expert problem-solving & experimentation skills, an eye for detail, growth hacker mentality, and a passion for personalized marketing. You will also have had extensive hands on technical experience building marketing campaigns, ideally with a marketing automation software like Braze
- 4+ years experience developing email campaigns with HTML/CSS
- 4+ years of experience with Liquid (or similar templating Language)
- Technical experience with Braze (or similar marketing automation platform)
- Strong process to identify inefficiencies and drive improvements
- Working knowledge with SQL
What the job involves
- Our team is looking for someone to lead our marketing operations function
- As the Marketing Operations Manager - Email Developer, you will partner closely with the marketing and product growth organization to design and execute impactful campaigns, streamline processes, and drive operational initiatives forward
- We’re looking for someone to go beyond simple execution, and have a huge impact
- Template Coding: Codes dynamic, personalized messages across email, push, and SMS using HTML, CSS, and Liquid; leverages modular code and API-sourced data to drive scalable and flexible builds
- Advanced Braze expertise: Comfortable building, QAing, and optimizing multi-channel journeys (email, SMS, push) using Braze features like Canvases, API triggers, segment filters, Liquid logic, content blocks, and personalization
- Deep knowledge of Liquid and personalization logic: Skilled in writing complex Liquid conditions, loops, and filters; experienced in parsing and rendering dynamic content from JSON objects
- API integration and testing: Experience configuring and troubleshooting API endpoints, using tools like Postman, and collaborating with engineering to resolve data pipeline issues
- CRM troubleshooting and monitoring: Proactively identifies and addresses issues such as SMS delivery errors, broken links, or UTM mismatches using tools like Google Postmaster Tools, Braze logs, and AppsFlyer
- Audience segmentation and targeting: Capable of creating precise audience definitions based on behavioral, demographic, and custom criteria; often collaborating with data teams and using Looker or SQL
- Cross-functional collaboration: Works closely with Product, Engineering, Analytics, Creative, and Marketing teams to align on messaging, track requirements, and improve systems
- Operational process improvement: Identifies workflow inefficiencies and implements scalable systems for testing, documentation, link libraries, and reporting standardization
- Project management proficiency: Manages end-to-end project timelines, prioritization, ticket writing, and sprint planning using tools like Shortcut
- Platform monitoring and issue detection: Proactively monitors Braze status updates, deliverability tools (like Google Postmaster Tools), and platform alerts to identify risks or issues that may impact CRM performance
- Feature adoption and trend awareness: Keeps up with new Braze features and industry trends to surface opportunities for efficiency, automation, and improved user experience
Our take
Vivian is a recruitment and job search platform helping healthcare staff locate and secure new placements. Beginning as "NurseFly", it changed its name in 2021 to reflect a broadening focus from travel nursing positions to healthcare staff at large.
The healthcare recruitment market has long been plagued by costly hiring processes and a lack of transparency. Taking these issues head-on, Vivian’s job match and messaging features streamline and readjust the way this operates, which is how the company has become the largest labor marketplace for US healthcare.
With the increasing turnover in healthcare staff, and fears that many workers will leave the industry entirely, institutions are under increasing pressure to address the shortcomings of healthcare staffing. Vivian is poised to address this issue, making for a large opportunity for its future growth and development.
Steph
Company Specialist at Welcome to the Jungle
Insights
12% employee growth in 12 months
Company
Funding (1 round)
Apr 2022
$60m
GROWTH EQUITY VC
Total funding: $60m
Company benefits
- Flexible Time Off
- Health Insurance
- 401k Match
- Corporate Discount
- Commuter Benefits
- Work From Home
- Parental Leave
Company HQ
Financial District, San Francisco, CA
Leadership
Parth Bhakta
(Co-Founder & CEO)Previously co-founded Chatous, a messaging platform, and the social Q&A app Kiwi. Has invested in over 65 tech companies as an angel investor.
Eric Conner
(Co-Founder & CTO)Studied Computer Science at Stanford and worked as a software engineer before co-founding Vivian.
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